Sr Marketing Manager

Senior Manager, Growth Marketing

Remote (U.S.)

Build the Growth Engine Behind the Future of Mobility

At Transit Technologies, we believe transportation technology should make mobility smarter, safer, and more accessible. Our software solutions help transit agencies, municipalities, universities, and private operators improve operations, enhance the rider experience, and move millions of people more efficiently every day.

With more than 4,000 customers and over 100 million rides supported annually, Transit Technologies is one of the leading mobility technology platforms in North America. Our growing portfolio includes solutions spanning:

• Fixed Route Transportation
• Demand Response & Paratransit
• On-Demand Mobility
• Fleet & Asset Management
• Workforce Management
• Safety & Telematics
• Rider Engagement & Communications

As we continue to scale, we're building a modern, data-driven marketing organization designed to accelerate growth across our expanding portfolio.

The Opportunity

We are seeking a Senior Manager, Growth Marketing to help build and scale a high-performing demand generation engine across Transit Technologies.

This is not simply a campaign management role.

This leader will own growth programs that drive awareness, qualified pipeline, conversion, and revenue across multiple products, buyer personas, and market segments. You'll translate company priorities into measurable marketing programs while partnering closely with sales, product marketing, marketing operations, content, and external agencies.

The ideal candidate combines strategic thinking with strong execution. You understand how to build programs, optimize performance, leverage data, and continuously improve results.

If you thrive in fast-moving environments, enjoy owning outcomes, and want to help shape the future of growth marketing in a rapidly expanding technology company, we'd love to meet you.

What You'll Impact

Demand Generation & Pipeline Growth

• Develop and execute integrated growth programs that generate qualified pipeline across products and target markets.
• Build campaigns aligned to business priorities, audience needs, buyer journeys, and revenue goals.
• Execute multi-channel programs including:
  • Email marketing
  • Paid media
  • Webinars
  • Content syndication
  • Landing pages
  • Digital campaigns
  • Partner marketing initiatives

Performance Marketing Agency Leadership

• Serve as the primary business owner for external marketing agencies.
• Establish goals, priorities, budgets, timelines, and success metrics.
• Hold agency partners accountable for execution quality, optimization, speed, and business outcomes.
• Evaluate media investments, channel performance, creative recommendations, and optimization strategies.
• Ensure agency work aligns with internal priorities and sales objectives.

Funnel Optimization & Conversion

• Own key growth metrics, including:
  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
  • Pipeline contribution
  • Conversion rates
  • Cost per lead
  • Cost per opportunity
  • Campaign-influenced revenue
  • Return on marketing investment
• Identify bottlenecks and optimize programs through testing, analysis, and continuous improvement.
• Improve targeting, messaging, offers, landing pages, nurture programs, and channel performance.

Cross-Functional Campaign Leadership

• Partner with Product Marketing, Sales, Marketing Operations, Content, and Creative teams.
• Build campaign briefs and drive alignment across stakeholders.
• Ensure campaigns launch on time with the appropriate assets, tracking, and sales readiness.

Marketing Operations Partnership

• Collaborate closely with Marketing Operations on:
  • Attribution
  • Automation
  • Lead routing
  • Campaign measurement
  • Reporting
  • Segmentation
  • Lifecycle optimization
• Maintain strong working knowledge of HubSpot, Salesforce, and modern marketing technologies.

Insights & Growth Planning

• Deliver clear performance reporting and actionable recommendations.
• Contribute to quarterly and annual growth planning.
• Surface market insights and customer feedback to influence messaging and go-to-market strategies.
• Help build a scalable, repeatable growth engine.

What Success Looks Like

Within your first 12 months, you will:

✓ Increase marketing-sourced and marketing-influenced pipeline.

✓ Improve conversion rates across key funnel stages.

✓ Elevate agency performance and accountability.

✓ Deliver consistent campaign execution across multiple priorities.

✓ Improve visibility into marketing performance and ROI.

✓ Strengthen sales and marketing alignment.

✓ Help establish a scalable growth marketing framework that supports the company's continued expansion.

What You Bring

Required Experience

• 6–9 years of experience in growth marketing, demand generation, performance marketing, or B2B campaign leadership.
• Demonstrated success driving measurable pipeline and revenue outcomes.
• Experience managing external agencies and performance marketing partners.
• Strong understanding of B2B SaaS or technology marketing.
• Experience collaborating across Sales, Product Marketing, Operations, and Creative teams.
• Excellent analytical and problem-solving skills.
• Strong project management capabilities.
• Exceptional communication skills.

Preferred Experience

• Extensive hands-on experience with HubSpot and Salesforce.
• Experience with modern marketing analytics and attribution tools.
• Experience in transit, mobility, transportation, public sector, or adjacent industries.
• Account-based marketing or segment-based marketing experience.
• Experience supporting multi-product organizations.

The Ideal Candidate

You are:

• Commercially minded.
• Data-driven.
• Highly accountable.
• Comfortable owning outcomes, not just activities.
• Collaborative and influential.
• Able to move quickly without sacrificing rigor.
• Comfortable operating in a complex, evolving business environment.
• Passionate about measurable growth.

You know how to launch programs, learn from results, and continuously improve performance.

You bring structure where needed without creating unnecessary process.

Most importantly, you take ownership of results.

Why Join Transit Technologies?

• High-impact role with significant ownership.
• Opportunity to influence company growth strategy.
• Exposure across multiple products and markets.
• Collaborative executive leadership team.
• Fast-growing mobility technology organization.
• Ability to shape the future of demand generation within the company.
• Remote-first flexibility.
• Competitive compensation and benefits.

At Transit Technologies, your work directly impacts how transportation organizations serve their communities.

Our A-Player Attributes

Our best team members consistently demonstrate these behaviors:

Drives Results Relentlessly

Takes ownership, removes obstacles, and delivers outcomes.

Owns It

Acts with accountability and treats the business as their own.

Inspires and Elevates Others

Builds trust, develops people, and strengthens teams.

Thinks Critically, Acts Decisively

Uses data and judgment to make smart decisions.

Communicates with Impact

Shares ideas clearly and effectively.

Obsessed with Growth

Continuously learns, adapts, and improves.

Raises the Standard

Challenges the status quo and pursues excellence.

Coachable

Welcomes feedback and embraces development.

Ready to Build the Future of Growth Marketing?

If you're excited by the opportunity to help scale a modern mobility technology company and build measurable demand generation programs that drive real business impact, we'd love to hear from you.

Transit Technologies is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.