Senior Manager, Product Marketing — Strategic Partnerships + New Services

About the Role

As Senior Manager, Product Marketing, you will lead go‑to‑market strategy and marketing activation for an integrated value proposition and set of complementary services designed to support home buyers, sellers, and real estate professionals.

This role sits at the intersection of product, partnerships, and growth, translating complex partner capabilities into clear value propositions, compelling narratives, build cross‑sell marketing plans, and drive adoption through coordinated launches and ongoing optimization.

This role is focused on marketing strategy and activation — from early concept and testing through national launch, scaling, and growth, you will partner with service owners to drive uptake, learning from results, and continuously improving performance.

This is an ideal role for a senior product marketer who thrives in ambiguity, enjoys building from zero to one, and knows how to rigorously test, learn, and iterate before scaling.

 

What You’ll Do

• Lead go‑to‑market strategy for a portfolio of complementary services, shaping how they are positioned, packaged, and marketed together to deliver a clear, integrated value proposition
• Partner with Product and Strategic Partnerships to translate service capabilities into compelling messaging for buyers, sellers, and real estate professionals
• Build and execute marketing and activation plans that drive awareness, cross‑sell, and adoption across channels
• Collaborate with business owners to define success metrics and iterate marketing approaches based on performance and customer feedback
• Lead national launches, ensuring messaging, timing, and enablement are aligned across stakeholders
• Develop sales and field enablement materials (talk tracks, pitch decks, FAQs, training) to support confident adoption
• Conduct market, customer, and competitive analysis to inform positioning and prioritization
• Serve as a cross‑functional connector, aligning Product, Partnerships, Marketing, Sales, Operations, and Analytics
• Define and monitor success metrics post‑launch (adoption, engagement, conversion) and partner with Analytics to surface insights
• Continuously refine messaging, segmentation, and activation strategies based on performance data

 

What You Bring

• 7–10+ years of experience in product marketing, GTM strategy, or growth marketing, with experience launching new products or services. No real estate experience required.
• Proven success leading new offerings from concept through scale. Cross-selling marketing or experience working with complex products is a plus
• Strong strategic thinking paired with hands‑on execution — comfortable writing positioning frameworks and building the launch deck yourself
• Experience collaborating closely with Product, Partnerships/BD, Sales, and Ops in complex, cross‑functional environments
• Analytical mindset with the ability to define success metrics, interpret data, and turn insights into action
• Exceptional written and verbal communication — able to distill complexity into clear, compelling narratives
• High sense of ownership, comfort with ambiguity, and bias toward testing, learning, and iterating quickly
• Experience in home services, SaaS platforms, marketplaces, services‑led or ecosystem‑based products and businesses
• Experience marketing to multiple audiences (e.g., internal field teams and end consumers)

Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.

Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.