The Senior Manager, Owned Events is responsible for the strategy, planning, execution, and optimization of RealPage’s branded events that are fully owned and operated by the company. These include RealPage’s largest customer-facing experiences, executive programs, and curated regional events for high-value accounts and vertical-specific audiences. These events are designed to deepen customer relationships, highlight product innovation, and support revenue growth.
This is a highly hands-on role with no direct reports, requiring strong execution capabilities and the ability to lead cross-functional teams and vendors through both planning and onsite delivery. The ideal candidate brings deep experience designing impactful B2B event experiences, is confident engaging with executives, and understands how to translate SaaS and hardware products into compelling, in-person experiences. This role reports to the VP of Demand Generation and Field Marketing.
Lead the strategy, planning, and execution of RealPage’s owned events, including RealPage's annual RealWorld user conference, executive exchanges, and curated vertical programs.
Translate business strategy into compelling event experiences that drive brand engagement and sales conversations.
Ensure every event delivers a high-value experience tailored to the audience, particularly senior decision-makers.
Serve as the program manager and main point of contact throughout planning and execution of all event components and driving other team leads in their various project areas.
Integrate experiential elements and interactive product showcases where appropriate.
Lead event planning through coordination with internal stakeholders, including other marketing team members, sales, customer success, design, and the broader events team.
Manage planning timelines, decision-making, and execution for large-scale and high-impact programs.
Confidently engage with senior leaders to secure alignment and drive results.
Own the budget for all owned events, including planning, vendor management, and reconciliation.
Required:
Bachelor's degree in marketing, communications, business, or related field.
8–10 years of hands-on event marketing experience in B2B SaaS or Enterprise Tech.
Strong experience executing high-impact events with executive audiences.
Proven ability to manage event budgets.
Executive presence and confidence working across senior stakeholder groups.
Familiarity with Salesforce, JiffleNow or similar tools for registration and meeting tracking.
CTSM (Certified Trade Show Marketer) preferred; CPM also a plus.
KNOWLEDGE/SKILLS/ABILITIES
Expertise in planning and executing B2B owned events across audience segments and verticals
Comfortable leading without direct authority; skilled in cross-functional collaboration
Strong storytelling and experience design capabilities for both SaaS and physical tech products
Excellent project and budget management skills
Effective communicator with a proactive, solution-oriented mindset
Strong vendor management and onsite logistics experience
Willingness to travel as needed for event execution
Salary and Benefits
RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.
Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.