Senior Growth Marketing Manager 

Entrust is seeking a Senior Growth Marketing Manager to lead the strategy, orchestration, and performance of integrated growth campaigns that drive net-new logo acquisition and scalable pipeline growth. 

This role elevates beyond execution to owning the end-to-end growth engine—defining audience-first strategies, operationalizing persona and content frameworks, selecting the right channels for activation, overseeing paid media plans, and leading cross-functional teams to deliver measurable business impact. 

The ideal candidate is a strategic, data-driven leader with deep expertise in campaign architecture, persona mapping, and team leadership—capable of translating business priorities into high-performing growth programs. 

Key Responsibilities 

• Define and lead integrated, multi-channel campaign strategies aligned to revenue goals, including acquisition, expansion, and lifecycle marketing. 

• Architect campaign frameworks that connect brand awareness, demand generation, and conversion optimization. 

• Partner with paid media team to guide channel strategy, audience targeting, testing priorities, and performance optimization across paid search, paid social, content syndication, intent-based media, and programmatic channels. 

• Establish scalable playbooks for repeatable, agile campaigns across priority segments and markets. 

• Drive alignment with GTM leadership to ensure campaign priorities map to business objectives and sales motions. 

Persona, Audience & Content Strategy 

• Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys. 

• Build and operationalize content mapping frameworks aligned to personas, funnel stages, and key use cases. 

• Partner with Product Marketing and Content teams to ensure message consistency, differentiation, and relevance across all campaign touchpoints. 

• Continuously refine personas and activation strategy using campaign insights, intent data, and market feedback. 

Demand Generation & Pipeline Acceleration 

• Lead execution of high-impact demand generation programs that increase lead quality, conversion rates, and pipeline velocity. 

• Guide the use of paid media as part of the broader demand generation mix. 

• Design and optimize multi-touch nurture strategies, digital activations, and targeted ABM initiatives. 

• Partner with Sales leadership to ensure alignment on pipeline goals, lead definitions, and conversion expectations. 

• Champion a test-and-learn culture to continuously improve performance and scale winning strategies. 

Team Leadership & Cross-Functional Management 

• Lead and mentor a team of managers and/or specialists, providing clear direction, coaching, and performance management. 

• Manage internal stakeholders to ensure paid media programs are strategically aligned, well-briefed, measured effectively, and optimized against business outcomes. 

• Establish best practices, workflows, and operating rhythms to drive execution excellence and accountability. 

• Influence stakeholders at all levels to align on priorities, messaging, and go-to-market strategy. 

Performance Management & Analytics 

• Define strategy to meet KPIs across the funnel, including engagement, conversion, pipeline contribution, and revenue impact. 

• Own campaign reporting and executive-level insights, translating performance into strategic recommendations and actions. 

• Leverage analytics, marketing automation, and intent data to optimize targeting, channel mix, and budget allocation. 

• Drive continuous improvement through data-driven decision-making and experimentation. 

Budget Ownership & Planning 

• Own campaign budget strategy, ensuring efficient allocation and ROI optimization across channels and programs. 

• Partner with Finance and RevOps on pipeline forecasting and performance tracking. 

• Balance investment across short-term pipeline generation and long-term growth initiatives. 

Qualifications 

Required Qualifications 

• 8+ years of experience in growth marketing, demand generation, or integrated campaign management in B2B environments. 

• Proven expertise in campaign strategy and multi-channel execution, with demonstrated pipeline and revenue impact. 

• Deep experience in persona development, segmentation, and content mapping across the buyer journey. 

• Strong understanding of paid media channels commonly used in B2B technology or cybersecurity campaigns, including Google Search, LinkedIn, TechTarget, content syndication, intent-based media, and programmatic advertising. 

• Strong track record of leading and developing teams, including setting priorities, managing performance, and scaling execution. 

• Advanced understanding of full-funnel demand generation, including lead lifecycle management and conversion optimization. 

• Data-driven mindset with experience in analytics, reporting, and campaign optimization. 

• Excellent cross-functional collaboration and stakeholder management skills, strong communication and presentation skills. 

• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Pardot) intent data tools (Tech Target Portal, 6Sense), Analytics tools  and project management tools (Asana, Workfront). 

Preferred Qualifications 

• Experience in enterprise B2B technology or cybersecurity/data security markets. 

• Experience evaluating paid media channel mix and making recommendations on which channels are best suited for awareness, demand creation, high-intent capture, retargeting, ABM, and pipeline acceleration. 

• Familiarity with ABM platforms, advanced attribution models, and GTM orchestration frameworks. 

• Experience optimizing content and campaign performance for LLM-driven discovery, AI search, and emerging answer-engine optimization practices. 

• Experience working within complex, matrixed organizations. 

• Bachelor’s degree in Marketing, Business, or a related field. 

Success Metrics 

• Growth in net-new logos and pipeline contribution 

• Improvements in conversion rates across the funnel 

• Campaign-influenced and sourced revenue growth 

• Campaign activation effectiveness (engagement, progression, velocity) 

• Team performance and campaign execution quality