Sr. Engagement Strategist, Marketing Applied Sciences
General MotorsJob Description
The Role
The Marketing Applied Sciences (MAS) team is responsible for delivering data-driven solutions to help GM organizations achieve their business goals. The Sr. Engagement Strategist serves as a senior individual contributor and subject matter expert for marketing analytics, helping identify actionable insights across channels and drive ongoing performance optimization efforts. This role is ideal for someone who is hands-on with data, highly collaborative, and skilled at connecting metrics to marketing impact. The Sr. Engagement Strategist also plays a key role in the orchestration of cross-functional initiatives, coordinating with brand, product, and analytics partners to help measure and improve marketing effectiveness across media channels, audiences, websites, etc.
The ideal candidate is highly organized and comfortable with managing complex data and analytics projects. They also bring deep expertise in paid media and digital platforms, a passion for solving business problems with data, and the ability to clearly communicate results and concepts to both technical and non-technical audiences.
What you'll do
Serve as a strategic partner to brand and performance marketing teams, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision making.
Lead end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, audience strategy, and business context into a cohesive narrative.
Collaborate with data scientists, product managers, and channel leads to ensure accurate and timely delivery of measurement needs.
Use analytics tools (e.g., Databricks, Power BI) to independently explore data, validate findings, and build robust supporting analysis where needed.
Build clear, compelling narratives that translate complex data into business relevant insights and actionable recommendations for senior stakeholders.
Drive standardization and automation of recurring analyses where appropriate, freeing up time for deeper, more strategic work.
Proactively identify performance trends and opportunities for testing and optimization.
Contribute to MAS best practices, templates, and frameworks for measurement and communication.
Your Skills & Abilities (Required Qualifications) 
Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or related field
6+ years of experience in media/performance marketing analytics or a related role
Deep understanding of media performance KPIs, attribution concepts, and audience targeting
Strong proficiency with PowerPoint and advanced Excel functions
Proficiency with data visualization tools such as Power BI or Tableau
Strong analytics thinking with attention to detail and a bias toward action
Excellent written and verbal communication skills
Abilty to work effectively in a fast-paced, collaborative environment
What Will Give You a Competitive Edge (Preferred Qualifications)
Proficiency with Databricks (SQL, Python) for querying, analyzing, and manipulating datasets
Experience in automotive or consumer product marketing
Hands-on experience with Adobe Analytics, Google Analytics, and media measurement platforms
Working knowledge of campaign optimization and audience segmentation strategies
Understanding of Generative AI prompt design and output validation
The salary range for this role is ($106,600 - $163,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.