Sr. Email Marketing Specialist

Sr. Email Marketing Specialist

Remote

Role Summary

The Email Marketing Specialist will support the execution and optimization of Pella’s email, SMS, and marketing automation programs. This role is responsible for producing localized promotional campaigns, building and proofing email assets, supporting automated customer journeys, and maintaining accurate branch-level reporting for sends, leads, and billing.

Key Responsibilities

• Execute production of promotional email campaigns, including localization and personalization for each participating branch location.
• Write and design engaging email copy and graphics, using AI tools where appropriate, to improve clicks, leads, and won jobs.
• Build, proof, QA, and schedule campaign versions, ensuring accuracy across links, offers, personalization, disclaimers, and branch-specific details.
• Share proofs with branches upon request and manage requested updates.
• Track monthly email send volume and leads by branch.
• Help create and maintain an automated billing process for branch email and lead activity.
• Execute marketing automation campaigns across email, SMS, and customer data-driven touchpoints.
• Partner with the Lifecycle Strategist to optimize customer journeys through testing, content updates, segmentation, and performance improvements.
• Assist with building landing pages and forms as needed.
• Support the evaluation of a new marketing automation platform and the migration of existing Eloqua automations into the new system.

Required Qualifications

• Experience executing email marketing or marketing automation campaigns.
• Strong attention to detail and ability to manage multiple versions, deadlines, and stakeholder requests.
• Experience with a marketing automation platform or email service provider, such as Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, or similar.
• Strong writing skills and basic design sensibility.
• Comfort working with campaign data, reporting, audience lists, and branch/location-level details.
• Ability to use AI-enabled tools to support content creation, personalization, QA, and workflow efficiency.
• Strong organizational skills and ability to build repeatable processes.

Preferred Qualifications

• Experience with localized, franchise, dealer, branch, or field marketing programs.
• Experience with Eloqua or MAP migration projects.
• Familiarity with SMS, landing pages, forms, and customer journey orchestration.
• Basic HTML/CSS knowledge for email troubleshooting.
• Experience with Excel, Power BI, CRM reporting, or billing/reporting automation.

Success Measures

Success in this role will be measured by accurate and timely campaign execution, improved email and journey performance, efficient campaign localization, reliable branch-level reporting and billing, and successful support of the transition from Eloqua to a new marketing automation platform.

About Pella Corporation

As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.

At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.

With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?