Sr. Email and Lifecycle Marketing Manager

Meet the Moment with Alteryx

We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.

You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.

If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.

As the Senior Email and Lifecycle Marketing Manager, you’ll serve as the strategic owner of email and lifecycle marketing across the Demand organization. This role is responsible for defining, orchestrating, and optimizing email-driven lifecycle programs that increase conversion, accelerate pipeline, and improve overall campaign performance.

Sitting within the Integrated Campaigns team, this role partners closely with Campaign Managers, Marketing Operations, Digital, Field, and Sales stakeholders to translate campaign strategy into high-performing lifecycle journeys.

Why This Role Matters

Email is Alteryx’s highest-scale owned channel and a critical lever for demand capture and acceleration. This role ensures email is not treated as a tactical execution channel, but as a measurable pipeline driver.

By establishing lifecycle strategy, segmentation rigor, experimentation discipline, and performance accountability, you’ll increase funnel velocity, reduce lead leakage, and improve ROI across integrated campaigns.

Responsibilities

• Own the strategy and performance of email and lifecycle marketing programs across integrated campaigns, with accountability to pipeline impact.

• Design and optimize lifecycle journeys across acquisition, nurture, acceleration, and post-engagement stages aligned to campaign architecture.

• Partner with Campaign Managers to translate buyer-problem-led campaign strategy into segmented, behavior-driven email journeys.

• Define audience segmentation strategies leveraging behavioral, firmographic, and intent signals to improve relevance and conversion.

• Establish clear performance KPIs tied to pipeline impact, including conversion rates, velocity, and email-influenced opportunity creation.

• Lead structured experimentation across subject lines, messaging, cadence, personalization, and journey design, with documented hypotheses and measurable outcomes.

• Collaborate with Marketing Operations to ensure Marketo and CRM architecture supports scalable lifecycle automation, scoring alignment, and reporting accuracy.

• Monitor lifecycle performance to identify bottlenecks, stalled QLs, or stage progression gaps, and recommend optimization actions.

• Align email sequencing with Paid, Events, Content, and Field activation to ensure cohesive orchestration.

• Surface cross-campaign lifecycle insights to inform future campaign planning and improve demand efficiency across the organization.

Required Skills & Experience

• 6+ years of experience in B2B email marketing, lifecycle marketing, or demand generation within a SaaS or enterprise technology organization.

• Demonstrated experience owning email strategy tied to pipeline or revenue outcomes, not just engagement metrics.

• Strong expertise in marketing automation platforms such as Marketo, including segmentation, journey design, testing, and reporting.

• Experience working cross-functionally with Campaign, Digital, Marketing Operations, and Sales teams in a global environment.

• Proven analytical capability with the ability to translate performance data into optimization strategy.

• Experience designing and executing structured A/B and multivariate testing programs.

• Strong stakeholder management skills and ability to influence without direct authority.

Preferred Qualifications

• Experience with intent data platforms such as 6Sense.

• Experience aligning lifecycle marketing to integrated campaign frameworks.

• Familiarity with CRM systems such as Salesforce and reporting tools such as Tableau.

• Experience in enterprise B2B SaaS marketing.

Why You’ll Love This Role

This role gives you ownership of a high-impact channel that directly influences pipeline and revenue performance. You’ll shape how lifecycle marketing drives measurable business outcomes across global integrated campaigns while building the experimentation, segmentation, and orchestration standards that elevate Demand performance organization-wide.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.