Sr. Downstream Marketing Manager- Knee Sports Medicine

Senior Marketing Manager, Downstream Marketing – Knee Sports Medicine

We are seeking an experienced medical device Senior Marketing Manager who will have responsibility for the U.S. downstream commercialization strategy, launch execution, and market development of an assigned Knee Sports Medicine portfolio.

In this critical position, you will have primary U.S. downstream responsibility for translating portfolio strategy into effective go-to-market execution across the Knee Sports Medicine business. Your focus will be driving commercialization plans, portfolio adoption, customer engagement, and revenue growth through compelling positioning, launch excellence, and close partnership with Sales, Medical Education, Upstream Marketing, Clinical, Regulatory, Operations, and regional teams. You will have significant influence on how products are brought to market, how value is communicated to customers, and how commercial programs are optimized to accelerate adoption and achieve business objectives.

Your day-to-day activities in this role will include, but are not limited to, commercial launch planning, value proposition development, sales enablement, surgeon and customer education support, market development, competitive intelligence, and portfolio performance management. You should have a strong understanding of downstream marketing principles, demonstrated experience leading cross-functional commercialization initiatives, and excellent communication, analytical, and project management skills.

CONMED is a leader in medical technology.  We empower healthcare providers worldwide to deliver exceptional outcomes for patients. If you are committed to making a difference and delivering exceptional results, you’ll find a group of people here that shares your passion for meaningful work. You’ll be supported by a leadership team that promotes engagement through professional development, new challenges, and growth opportunities over the course of your career. Come inspire us through your dedication, creativity, and exceptional performance — we’ll do the same for you.

What You’ll Do

U.S. Downstream Marketing Responsibilities

• Lead the U.S. downstream commercialization strategy for the Knee Sports Medicine portfolio, translating upstream strategy into actionable go-to-market plans that drive adoption, utilization, and revenue growth.

• Develop and execute product launch and commercialization plans, including messaging, market segmentation, targeting, tactical readiness, and post-launch performance monitoring.

• Create and refine value propositions, positioning, and claims support that clearly communicate clinical, economic, and procedural benefits to surgeons, sales teams, and healthcare stakeholders.

• Partner closely with Sales and Medical Education to deliver field enablement tools and training programs that strengthen selling confidence, product knowledge, and customer engagement.

• Collaborate with Upstream Marketing, R&D, Clinical, Regulatory, and Operations to ensure strong alignment between product strategy, evidence generation, supply readiness, and commercial execution.

• Drive market development initiatives that expand awareness, accelerate procedure adoption, and unlock growth opportunities across target customer segments and regions.

• Lead the development of commercial collateral and customer-facing programs, including presentations, digital content, sales tools, promotional campaigns, and surgeon engagement initiatives.

• Maintain deep understanding of customer needs, market dynamics, and competitive activity to refine messaging, identify opportunities, and improve commercial effectiveness.

• Establish and track portfolio performance metrics to assess launch effectiveness, adoption trends, and business results, using insights to optimize tactics and investment decisions.

• Partner with key opinion leaders and field teams to gather feedback, validate messaging, and support advocacy, education, and demand-generation efforts.

• Support major industry meetings, sales meetings, lab events, and surgeon programs to represent the business, engage customers, and strengthen market presence.

• Manage assigned downstream marketing budgets, priorities, and deliverables in alignment with business objectives and growth plans.

What You’ll Bring

• Bachelor’s Degree required; MBA preferred.

• 7+ years of progressive experience in medical device marketing, product management, or downstream commercialization roles; sales experience may be included when combined with demonstrated marketing experience.

• Demonstrated experience leading commercial launch planning, downstream execution, and portfolio growth initiatives within the medical device industry.

• Experience in Orthopedics or Sports Medicine. Knee, soft tissue fixation, or adjacent surgical markets preferred.

• Strong ability to translate product strategy and customer insights into compelling positioning, messaging, and commercial programs.

• • Proven success leading and influencing cross-functional teams without direct authority.

• Experience partnering with sales organizations to develop training, tools, and programs that improve adoption and business performance.

• Excellent analytical, organizational, and communication skills (verbal and written).

• High level of personal ownership, accountability, and strategic thinking.

• Creative problem-solving skills with the ability to navigate ambiguity in a fast-paced environment.

• Proficient in Microsoft Office (Word, Excel, PowerPoint).

• Travel up to 40%

This role is not eligible for sponsorship.

This job posting is anticipated to close on 7/30/2026. We may, however, extend this time period, in which case the posting will remain available on careers.conmed.com.  Please submit your application as soon as possible as we will be reviewing applications on a rolling basis as we receive them.

Benefits:

CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost paid fully by CONMED
• Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan -- allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses

Know someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!

CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5.