Sr. Director of Sales & Marketing

Sr. Director of Sales & Marketing

Tried and True Media (TNT) — Performance Marketing Agency Remote-friendly | Reports to CRO

About TNT

Tried and True Media is a performance marketing agency built around one promise: clients grow profitably or we don't keep them. We specialize in DTC brands — particularly in supplements and health/wellness — and we operate on a percent-of-ad-spend model, which means our incentives are wired directly to client outcomes. Our media buyers, copywriters, and creative strategists run high-stakes Meta and YouTube budgets every day.

We're hiring a Sr. Director of Sales & Marketing to own the engine that brings the right brands to our door — and converts them.

The Mission

Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. The goal is simple — a steady, qualified flow of supplement and health/wellness brands that fit TNT's profile, closed at margins that compound the agency's growth.

This role exists because performance marketing is what TNT sells. Our own marketing has to be best-in-class, or the pitch lands flat. The person in this seat is the agency's most important advertisement.

What You'll Own

Marketing Department Leadership

• Run the marketing function end-to-end: strategy, some execution, and team management

• Manage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scales

• Own the agency brand voice across email, podcast, paid, and organic

• Maintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendar

Inbound & Outbound Lead Generation

• Build, test, and scale inbound lead gen channels

• Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands

• Maintain a tested, documented prospect-research and outreach process

• Hold the agency to a measurable cost-per-qualified-lead benchmark and improve it quarter over quarter

Sales Systems & Operations

• Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it

• Maintain pipeline visibility, attribution, and reporting that the leadership team can trust

• Build and refine sales enablement assets: pitch decks, case studies, creative launch plans, prospect-facing frameworks

• Partner with the CRO on close strategy for higher-stakes opportunities

Partnerships

• Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)

• Negotiate partnership economics and track ROI per partner relationship

Content & Thought Leadership

• Steward The Scaling Lab podcast — guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletter

• Use the agency's proprietary frameworks as content fuel that doubles as sales material

Cross-Functional Strategy

• Partner closely with the CRO on go-to-market strategy, and pricing

• Feed account-level performance signals back into marketing positioning so the message keeps matching what the delivery team is actually winning at

What Success Looks Like (First 12 Months)

• A documented, repeatable inbound system delivering qualified opportunities at a CAC-to-LTV ratio the agency can scale into

• An outbound motion that consistently lands meetings with brands in the agency's ICP

• The marketing associate operating with clear ownership, measurable output, and a development path

• Pipeline data clean enough that forecasting actually works

• At least one partnership channel producing meaningful, attributable revenue

• Marketing-sourced revenue contribution clearly tracked and growing as a percentage of new-client revenue

What You Bring

Required

• 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend

• Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators

• Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking

• Experience managing direct reports and developing junior marketers

• Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy

• Sharp writer and editor; the role generates a lot of customer-facing copy

• Bias toward ROI-driven decisions and high-leverage activity over busywork

Strongly Preferred

• Direct experience with DTC supplements, health, wellness, or beauty brands (either agency-side or brand-side)

• Familiarity with GoHighLevel or comparable all-in-one CRM/marketing platforms

• Podcast production, host, or guest-strategy experience

• Comfort building lightweight internal tools (spreadsheets that act like software, no-code automations, light scripting)

How You Operate

• Owner mindset — treats the agency P&L like personal capital

• Authoritative and confident in front of clients, prospects, and team; friendly enough that people actually want to take the meeting

• Comfortable being the most-marketed-to person at the agency (because every prospect is judging the marketing they see before the sales call)

• Direct, structured communicator who closes loops

Why This Role

• Real ownership of a revenue function, not a slot in someone else's plan

• Direct partnership with the CRO and visibility into agency strategy at the leadership table

• Meaningful budget authority for marketing experiments

• The chance to make TNT's marketing as sharp as the work TNT delivers for clients
  

Compensation:
The compensation range for this position is $125,000 – $150,000 annually. Actual compensation offered may vary based on factors including experience, skills, education, certifications, geographic location, and internal equity.

Additional Compensation:
This role may also be eligible for:

• Commission

Benefits:
U.S employees may participate in the company’s benefits programs, which may include:

• Medical, dental, and vision insurance

• 401(k)

• Paid time off and paid holidays

• Life and disability insurance

Work Location:
This position is a remote role and may be performed in jurisdictions where the company is authorized to employ individuals.

To Apply:

Send a short note explaining the most measurable marketing or sales result you've personally driven — what the goal was, what you did, and what changed. Skip the cover letter clichés. We read the numbers first.

We are an Equal Opportunity Employer and make employment decisions without regard to protected characteristics under applicable law.