Sr. Dir, SVODs Product Marketing
DIRECTVDIRECTV is one of the nation's leading providers of entertainment, delivering premium content and cutting-edge streaming solutions to millions of customers across the country. As we continue to evolve our super aggregation strategy, we are investing in world-class talent to drive our next chapter of growth.
The Senior Director, SVODs Product Marketing is a critical strategic leadership role within DIRECTV's Revenue Marketing organization. This position is accountable for advancing DIRECTV's enterprise super aggregation strategy by owning the end-to-end development, execution, and optimization of the Subscription Video On Demand (SVOD) portfolio across all DIRECTV platforms.
This leader is responsible for multi-million-dollar annual revenue and serves as the primary driver of SVOD marketing strategy — from the ideation of go-to-market approaches to the execution of campaigns that acquire, retain, and grow DIRECTV's subscriber base. The Senior Director leads and develops a dedicated SVOD marketing team, manages all SVOD partner relationships, and collaborates closely with cross-functional stakeholders across Product, Finance, Analytics, and Content to ensure the SVOD portfolio delivers against business objectives.
This role requires a strategic, analytically rigorous, and executive-ready leader with deep expertise in subscription-based businesses, streaming, and digital media. The ideal candidate combines a strong marketing background with the ability to translate complex data and market dynamics into compelling strategies and executive-level narratives.
Here’s what you’ll do:
Strategic Leadership & Portfolio Ownership
- Own and drive the end-to-end SVOD strategy across all DIRECTV platforms, ensuring alignment with DIRECTV's enterprise super aggregation vision.
- Set annual and multi-year goals for the SVOD portfolio; develop and execute strategic plans to achieve those goals.
- Monitor portfolio performance continuously, leveraging data and analytics to identify trends, optimize strategy, and inform business decisions.
- Serve as the internal subject matter expert on the SVOD landscape, competitive positioning, and subscriber behavior.
Marketing Strategy & Execution
- Lead the SVOD team in developing and executing integrated marketing strategies across all major marketing channels and business lines.
- Develop and own compelling value propositions, messaging frameworks, and competitive positioning to drive SVOD subscriber acquisition and retention.
- Partner with cross-functional teams — including Product, Analytics, Digital, Creative, and Brand — to ensure cohesive and effective marketing execution.
- Identify customer friction points and develop proactive strategies and campaigns to reduce churn and improve customer satisfaction (NPS).
- Analyze campaign performance data to understand results, inform future strategies, and continuously optimize marketing effectiveness.
Revenue & Financial Accountability
- Own and be accountable for multi-million-dollar annual SVOD revenue performance.
- Partner with Finance to develop accurate forecasts, manage budgets, and ensure the SVOD portfolio meets or exceeds revenue targets.
- Evaluate business process changes and lead implementation across the organization to drive revenue growth and operational efficiency.
Partner Relationship Management
- Manage all SVOD partner relationships, serving as DIRECTV's primary point of contact for SVOD content and distribution partners.
- Negotiate and collaborate with partners to develop joint marketing programs, promotional initiatives, and co-marketing strategies.
- Build and sustain strong, productive relationships that advance DIRECTV's content aggregation strategy.
Team Leadership & Development
- Lead, mentor, and develop a high-performing SVOD marketing team, setting clear expectations and driving accountability.
- Direct staffing, planning, and budgeting for the SVOD function; recommend and implement organizational and methodological changes to maximize team effectiveness.
- Cultivate an inclusive, collaborative team culture that rewards innovation and continuous improvement.
- Determine future talent needs and build a pipeline of capable, growth-oriented team members.
Executive Communication & Stakeholder Engagement
- Regularly present SVOD strategy, performance results, and recommendations to senior leadership and executive audiences.
- Participate with other senior leaders to establish strategic plans and organizational objectives.
- Synthesize complex data and market intelligence into clear, executive-ready narratives and recommendations.
What you’ll need to be successful:
Required Experience
- 7 – 10 years of progressive experience in marketing, product marketing, or a related discipline — ideally with significant exposure to subscription-based businesses.
- 4 – 10 years of direct people management experience (managing 2 or more direct reports).
- Demonstrated expertise in streaming, digital media, or entertainment marketing.
- Proven track record of owning and delivering against significant revenue goals ($100M+).
- Experience managing external partner relationships, including negotiation and co-marketing execution.
Education
- Bachelor's degree in Marketing, Business, Communications, or a related field required.
- MBA or advanced degree preferred (or equivalent years of additional experience).
Skills & Competencies
- Deep strategic marketing expertise, with the ability to develop and own long-range marketing strategy for a major product portfolio.
- Strong analytical capabilities; ability to leverage performance data, market insights, and financial metrics to drive decisions and optimize outcomes.
- Expert in competitive analysis, value proposition development, and consumer positioning within a streaming or subscription context.
- Highly polished executive communication skills; comfortable presenting complex strategies and results to C-suite and senior leadership audiences.
- Demonstrated ability to lead cross-functional teams and influence stakeholders across a matrixed organization.
- Strong operational acumen; ability to manage budgets, prioritize initiatives, and drive organizational effectiveness.
- Deep familiarity with the streaming and SVOD competitive landscape, including key players, market dynamics, and consumer behavior trends.
- Experience with customer acquisition and retention marketing, including churn reduction strategies and NPS improvement programs.
Leadership Attributes
- Visionary and decisive; able to set a clear strategic direction and inspire a team to execute against ambitious goals.
- Collaborative and influential, with a track record of building strong partnerships internally and externally.
- Data-driven and intellectually curious; continuously seeks to understand performance and improve results.
- Comfortable navigating ambiguity and leading through change in a dynamic, fast-evolving industry.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This role requires but is not limited to approximately 5% travel.
This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $162,593 - $295,113
Low (N1): $162,593 - $243,789
Mid (N2): $171,150 - $256,620
High (N3): $188,265 - $282,282
Top (N4): $196,823 - $295,113
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!