Sr Digital Marketing Coordinator

About Zep Inc.

Zep Inc. is a leading manufacturer of cleaning solutions for businesses and consumers with operations across the U.S, Canada, and Europe. Our purpose is to make the planet cleaner, safer, and more productive. To fulfill our purpose, we focus on understanding and solving cleaning needs for consumers, as well as business customers across a variety of segments including transportation, industrial, institutional, and food & beverage. We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop products to help consumers and businesses maintain a clean and safe environment. Our products can be found online and at retail shelves at outlets like Home Depot, Amazon, Lowe’s, Ace Hardware, Grainger, HD Supply, Walmart, and many others. We market our products under well recognized and established brand names, such as Zep®, Enforcer®, Misty®, TimeMist®, TimeWick, and Country Vet®. Zep was founded in 1937 and is headquartered in Atlanta, GA. In 2021, Zep became the official cleaning partner of Atlanta United FC.

Job Description:

Role Purpose

The Senior Digital Marketing Coordinator owns the development, execution and coordination of digital marketing initiatives that drive brand visibility, customer engagement, and commercial activation across Zep Industrial’s priority markets.  The role carries operational ownership for digital campaign delivery, marketing communications execution, digital channel management, and performance reporting aligned with defined Industrial Marketing Strategy priorities.  The position is responsible for strategic direction and campaign objectives and requires progressive autonomy in managing marketing initiatives, accountability for execution outcomes, and a proactive mindset focused on continuous improvement of marketing effectiveness.

Key Responsibilities

Digital Campaign Ownership and Execution

• Development and delivery of digital marketing campaigns across platforms including LinkedIn, email, web, and marketing automation channels

• Manage timelines, campaign components, and cross-functional inputs to ensure effective execution

• Drive digital marketing activities supporting product launches, innovation initiatives, and sales activation programs

Digital Content & Asset Development

• Own the creation and production of digital marketing assets that support campaign delivery, including:

• Social media graphics

• Simple digital advertisements

• Email campaign visuals

• Website graphics and campaign support materials

• Lead the development of case studies, blog content, and promotional materials that highlight Zep Industrial solutions, liaising with sales leads.

• Ensure consistency with brand guidelines and campaign messaging

Marketing Communications & Channel Management

• Own execution of marketing communications initiatives across digital channels aligned with approved campaign plans

• Manage content scheduling and coordination across marketing platforms

• Monitor engagement performance and implement improvements to enhance channel effectiveness

Website & Digital Experience

• Manage website updates and campaign landing page readiness

• Ensure product and marketing content is accurate, current, and aligned with campaign priorities

• Contribute to SEO-focused content improvements supporting campaign performance

Event Marketing & Sponsorship Activation (Digital)

• Drive digital marketing participation related to events, including campaign promotion, communication support, and post-event content activation

• Manage digital sponsorship promotion and campaign visibility initiatives

• Contribute to maximising marketing value from event participation

Marketing Automation & CRM Execution

• Own execution of email marketing initiatives and digital lead generation activities using marketing automation platforms

• Coordinate campaign workflows and support optimisation of marketing database utilisation

Performance Reporting & Continuous Improvement

• Own monitoring and reporting of digital campaign performance metrics including engagement, traffic, and lead indicators

• Prepare campaign reports and contribute insights to improve marketing effectiveness

• Identify opportunities to strengthen execution processes and digital performance

Marketing Tools, Training & Market Intelligence

• Complete internal training on marketing technologies and platforms (e.g. HubSpot), organised and funded by Zep Industrial

• Apply platform knowledge to improve campaign execution efficiency and reporting quality

• Conduct research into emerging marketing tools, competitor activity, and digital trends relevant to industrial target audiences

• Provide recommendations to leadership on opportunities to enhance marketing performance

Cross-Functional Marketing Coordination

• Collaborate with product marketing, sales teams, and regional marketing stakeholders to ensure alignment and readiness of campaign deliverables

• Coordinate digital marketing materials supporting customer engagement programs and commercial initiatives

Mindset & Approach

• Demonstrates ownership and accountability for execution outcomes

• Shows progressive autonomy in managing assigned marketing initiatives

• Proactively identifies ideas, improvements, and new tools to enhance marketing effectiveness

• Embraces AI and digital technologies to improve workflows and performance

• Maintains strong alignment with strategic priorities and business objectives

• Is committed to continuous learning and professional development

Preferred Qualifications

• Experience creating digital marketing assets and campaign materials

• Familiarity with tools such as Adobe Creative Suite, Canva, or similar

• Working knowledge of HubSpot or marketing automation platforms

• Willingness to deepen expertise in marketing technologies

• Strong organisational and communication skills

• Ability to manage multiple campaigns and deadlines

• Interest in B2B, industrial, manufacturing, or technical marketing environments

Minimum Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field

• 2–4 years of experience in digital marketing coordination or campaign execution roles

• Understanding of digital marketing channels including social media, email marketing, and web content

Our Values

At Zep, we have developed a set of values focused on bringing even greater cohesion to our workplace. As part of this plan, we introduced a values framework called S.P.E.E.D. to align with our purpose of making the planet cleaner, safer, and more productive.

• Stewardship: We continuously improve the safety of our people and products, and we protect the planet by innovating solutions to reduce our environmental impact.

• Passion for Problem Solving: We listen to our customers and actively work to find solutions for unique situations. We think creatively to innovate and seize opportunities that will drive growth and make all our customers’ and consumers’ lives better.

• Empowerment: We encourage and lead our people to be accountable by equipping them to make decisions and own the outcome

• Expertise: We create innovative solutions and partnerships that are relevant to service our communities and customers.

• Doing the Right Thing: We expect our people to understand ethical boundaries and be inclusive of other backgrounds, ideas, and perspectives. Demonstrating honesty, respect and integrity in all actions is always expected.

Zep Inc. is an organization that is committed to diversity within its workforce and encourages all interested candidates, including women, minorities, & former military personnel to apply.  It is the policy of Zep Inc. that all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, disability or sexual orientation.

As an Equal Opportunity and Affirmative Action Employer, Zep Inc. provides full employment opportunities to all qualified persons without regard to race, creed, color, religion, gender, sexual orientation, national origin, age, disability, marital status, ancestry, or veteran status or any other distinction outlined in all applicable federal, state, and local laws.