Sr Advisor, Channel Marketing

Principal Responsibilities:

1) Own the partner-facing “Why RSA” story and channel messaging

●        Build and maintain RSA’s partner-facing messaging architecture, including “Why RSA,” category value, differentiation, competitive positioning, case studies, and proof points.

●        Translate product marketing into partner language, with guidance by partner type (reseller, MSP, SI, distributor),by motion (net-new, expansion, renewal) and by ICP buyer persona.

●        Develop concise partner talk tracks, elevator pitches, and objection handling aligned across channel sales, distribution, and field teams based on field and internal feedback.

2) Global channel communications engine

●        Own the global channel communications strategy and calendar, coordinating program updates, launches, enablement releases, and partner portal/PRM messaging into a consistent cadence.

●        Create partner communications that drive clarity and action, including newsletters, launch kits, partner portal updates, webinars, and distributor communications.

●        Build frictionless selling guides and FAQs that help partners complete key workflows and take action.

3) Partner and distribution enablement system

●        Own a scalable enablement framework that equips partners and internal channel teams with what they need to sell, deploy, and renew RSA successfully.

●        Channelize RSA core materials into partner-ready assets and toolkits, including:

●        Partner pitch decks and solution briefs by use case and vertical

●        Discovery guides and qualification checklists

●        Competitive battlecards and objection handling

●        Renewal and expansion toolkits (value recap templates, renewal talk tracks, attach plays)

●        Build enablement assets and process guidance that directly improve deal registration success and deal acceleration, including qualification guidance, submission best practices, and proof-point packages.

●        Partner with Product Marketing, Sales Enablement, Customer Success, and Channel Sales to keep assets accurate, current, and field-tested.

●        Establish governance and a single source of truth in the PRM for what to use, when to use it, and why it matters.

4) Partner onboarding and lifecycle communications

●        Build and run partner onboarding and activation communications that move partners from signed to selling faster.

●        Create onboarding journeys and partner readiness paths (30/60/90 day experience), including quick-start kits, training paths, and first-deal support guidance.

●        Develop lifecycle communications for quarterly readiness, launches, program requirements, and renewal readiness.

5) Lead and manage Global Partner Councils

●        Own the strategy and operations for our global partner advisory councils: membership, recruitment, cadence, agendas, facilitation, executive participation, and follow-through.

●        Turn council feedback into a tracked internal action plan with clear owners and closure back to partners.

●        Own, track, and drive completion of executive action items to ensure consistent follow-through.

●        Use councils to validate messaging, identify friction, gather valuable feedback, prioritize enablement needs, soft launch programmatic updates, strengthen partner loyalty, and capture the voice of the partner community and gain high-level involvement during early stage planning cycles.

6) Measurement and operational rigor

●        Define and report KPIs that connect communications and enablement to business outcomes, including:

●        Enablement adoption (Attendance, completion, asset usage, PRM engagement)

●        Onboarding completion and partner readiness milestones

●        Renewal readiness participation and support impact in partner-led accounts

●        Build a quarterly operating cadence with channel leadership to review insights, identify gaps, and prioritize enablement and communications improvements.

Cross-functional partners

Key to success for this role is relationship management across the core teams.

●        Global channel and partner program leadership

●        Global channel sales and distribution leaders

●        Product Marketing, Sales Enablement, Field Enablement

●        Partner Operations and PRM owners, Marketing Analytics

●        Legal and Vendor Management

●        Customer Success and Renewals leadership

Qualifications Required:

●        8–10+ years in partner enablement, partner programs, channel communications, distribution programs, or channel GTM roles in enterprise technology (cybersecurity a plus).

●        Track record of standing up a function, program, or capability from scratch — evidence of operating in ambiguity, defining the framework, and delivering measurable outcomes without close direction.

●        Demonstrated ability to translate complex products into partner-ready messaging and tools that improve partner confidence and execution.

●        Proven ownership of a messaging architecture or partner/customer-facing communications program — including positioning, talk tracks, launch communications, and a recurring communications cadence at scale.

●        Experience building scalable enablement systems and partner-facing communications cadences.

●        Hands-on experience owning a Partner Portal or PRM as a communications and enablement surface — including content governance, single-source-of-truth practices, and driving partner engagement with the platform.

●        Strong cross-functional leadership and program management skills, with a bias for clarity, simplicity, and measurable outcomes.

●        Track record of defining and reporting KPIs that tie enablement and communications to business outcomes (e.g. enablement adoption, onboarding completion, renewal readiness, PRM engagement), and running an operating cadence with senior leadership against them.

●        Working proficiency with PRM platforms and Salesforce (or equivalent CRM); familiarity with marketing/enablement tooling such as HubSpot and Canva.

●        Demonstrated experience running partner advisory councils, partner boards, or equivalent partner-facing communities — including agenda design, executive facilitation, and closing the loop on action items.

Preferred:

●        Experience with multi-tier channel ecosystems and distribution.

●        Cyber security industry, or equivalent transferrable skills

Location and travel:

●        UK&I based; global scope

●        15–30% travel for partner councils, key partners, and distributor cadence

●        Remote

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process, please contact the RSA Talent Acquisition Team at rsa.global.talent.acquisition@rsa.com. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.