Specialist, Marketing Strategy

Job Title: Specialist, Marketing Strategy

Description

Own and deliver North America go-to-market strategy for Clinical Assessment portfolios, driving integrated campaigns, product launches, and measurable commercial impact.

About the Role

The Specialist, Marketing Strategy owns the North America go-to-market strategy and execution for assigned clinical education and therapeutics domains (e.g. cognitive, achievement, early childhood).

This role is responsible for setting portfolio priorities, aligning cross-functional teams, and ensuring that campaigns, messaging, and channel strategies deliver against revenue, pipeline, retention, and adoption targets across the U.S. and Canada.

Working closely with Sales, Product Management, Clinical/Educator SMEs, and global marketing teams, this role translates market insight into clear positioning, integrated marketing plans, and measurable business outcomes.

You will lead end-to-end marketing strategy and execution across campaigns, product launches, and virtual events—building scalable playbooks, enabling the field, and continuously optimising performance through data-driven decision making.

Key Responsibilities

Portfolio Strategy & Integrated Campaign Planning (45%)

• Own portfolio marketing strategy and governance across assigned Clinical domains
• Lead strategic discussions to align positioning, target segments, investment priorities, and launch sequencing
• Identify growth opportunities across B2B and B2C markets and lead go-to-market planning
• Develop integrated marketing strategies across digital, content, events, partnerships, and sales channels
• Partner with Product, Sales, and SMEs to refine value propositions and competitive positioning
• Align campaigns with sales territories, key accounts, and ABM approaches
• Monitor market trends (e.g. regulation, accreditation, funding) and adapt strategies accordingly

Campaign Execution, Content & Sales Enablement (35%)

• Lead end-to-end campaign execution from briefing through launch and optimisation
• Develop content strategies supporting the full customer journey (awareness → adoption → advocacy)
• Own virtual event strategy and execution, driving pipeline and engagement
• Lead product launch strategy including messaging, channel mix, and lifecycle journeys
• Establish scalable launch playbooks and readiness standards
• Deliver high-impact marketing and sales enablement assets (campaigns, landing pages, toolkits, presentations, case studies)
• Manage workflows using tools like Wrike to ensure on-time, high-quality delivery
• Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment

Performance, Optimisation & Operations (10%)

• Own campaign measurement frameworks and reporting (traffic, MQLs, conversion, adoption)
• Drive ongoing optimisation through testing and data-led decision making
• Ensure marketing operations readiness (lead routing, CRM hygiene, tracking, nurture flows)
• Identify process improvements and share best practices across the team

Partnerships & Field Collaboration (10%)

• Build relationships with clinical education organisations, associations, and partners
• Collaborate with Sales and Events teams on conference and event strategies
• Identify and execute co-marketing opportunities (webinars, content, partnerships)
• Capture and share market feedback to inform product and marketing strategy

Core Competencies

• Strong commercial acumen and strategic thinking
• Integrated campaign planning and prioritisation
• Cross-functional leadership and stakeholder influence
• Clear, confident communication and storytelling
• Data-driven decision making and performance optimisation
• Experience working with regulated or professional audiences

Skills & Experience

• 5+ years’ experience in B2B or B2B2C marketing (healthcare, clinical, education, edtech or similar)
• Proven success owning go-to-market strategy and delivering revenue-impacting campaigns
• Strong experience across digital marketing, lifecycle/nurture, and content strategy
• Experience with webinars/events and partner marketing is advantageous
• Proficiency with analytics and CRM tools (e.g. GA4, Salesforce, Tableau/Power BI, Pardot)
• Ability to translate complex clinical or educational concepts into clear, compelling messaging
• Experience working across North America markets (U.S. & Canada) is preferred
• Bachelor’s degree in Marketing, Business, Communications or related field (or equivalent experience)

Why Join Pearson?

At Pearson, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to enable more effective teaching and personalised learning at scale.

This role offers the opportunity to drive strategic marketing across high-impact clinical portfolios, shaping how we engage educators, clinicians, and institutions across North America.

Compensation:

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $70,000 – $90,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/.

Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application Deadline:

Applications will be accepted through Apr.24th, 2026. This window may be extended depending on business needs.