Specialist, Marketing Strategy

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications — ensuring that employees are equipped for the evolving demands of the digital economy.

Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.

This role aligns to industry-level titles such as: Demand Generation Specialist, Account-Based Marketing (ABM) Specialist, B2B Marketing Specialist.

Role Overview

As a Specialist, Marketing, you will support the activation, coordination, and optimization of marketing programs for priority audiences and accounts within our Growth Accounts segment. You will work closely with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals.

Key Responsibilities

Campaign Planning + Activation

• Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences.
• Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements.

Cross-Functional Collaboration & Stakeholder Engagement

• Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution.

• Contribute to team best practices by sharing learnings and insights from campaign performance
• Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs.
• Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach

Who You Are

Essential Qualifications & Experience

• Proven experience in B2B marketing, demand generation, or account-based marketing
• Demonstrated experience executing successful B2B marketing campaigns 
• Experience working closely with sales teams to build alignment.
• Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
• Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations.
• Ability to proactively manage multiple projects and deliver high-quality work with limited supervision
• Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar
• Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders)
• Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.
• Experience activating B2B events (industry events, roundtables, etc.) a plus
• Spanish or Portuguese language a plus 

Key Competencies

• Bias for action: Desire to own successes, solve problems and act autonomously as subject matter expert for a specific audience or solution. 
• Strategic Thinking: Ability to develop innovative approaches that drive measurable business impact.
• Results-Oriented: A track record of successfully executing programs that drive revenue and engagement.
• Excellent Communication: Strong verbal and written communication skills, with the ability to engage senior stakeholders.
• Adaptability: Ability to work in a fast-paced environment, manage multiple priorities, and pivot when needed.
• Collaboration: Strong team player who works well across departments to align marketing efforts with business goals.