Social Media and Influencer Marketing Manager

About Beta Bionics

Beta Bionics, Inc. is a medical technology company dedicated to bringing innovative type 1 diabetes management solutions to the many, not the few. We are committed to bringing better access to better solutions – and a better life for those living with diabetes – with the world’s first bionic pancreas called the iLet. The iLet Bionic Pancreas is the first and only insulin delivery system that does not require carb counting*, bolusing, correction factors, or pre-set basal rates. The only number needed to get started with the iLet Bionic Pancreas is a user’s weight – the iLet does the rest. The iLet lets users “Go Bionic” with their diabetes management.
*User must be carb aware.

Successful candidates will be working with highly experienced colleagues, who are amongst the best in their fields. We have a mission-driven, passionate, and collaborative culture where you will have a high degree of empowerment and opportunity to make a significant impact.

Location: Remote (United States), Pacific Time Zone strongly preferred. San Diego, CA preferred for local candidates.

Position Summary

Beta Bionics is seeking a strategic, hands-on social media expert to shape how our brands show up for people living with diabetes, caregivers, healthcare providers, advocacy partners, employees, and the broader diabetes community. The Social Media & Influencer Marketing Manager will own the company's organic social media strategy, influencer marketing, patient ambassador program, and online community to translate our mission into authentic conversations that educate, engage, inspire, and build trust.

This individual contributor role will partner across Consumer Marketing, HCP Marketing, Clinical, Product, and Customer Care to bring campaigns, product launches, clinical milestones, and customer stories to life through social media. The ideal candidate enjoys both strategy and execution and is comfortable building a content strategy, directing creative, writing social copy when needed, reviewing analytics, and engaging directly with customers and creators.

Social media is one of Beta Bionics' most visible customer touchpoints. Success in this role requires exceptional attention to detail, sound judgment, excellent communication, and a strong sense of accountability to ensure every interaction reflects our brand, supports our business objectives, and meets the standards of a highly regulated healthcare environment.

Essential Duties and Responsibilities

[Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Qualified candidates who need a reasonable accommodation with the application process and/or to perform the essential functions of the position should notify the company’s HR contact]

Social Strategy & Channel Leadership

• Own Beta Bionics’ organic social media strategy across priority channels, including LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms.
• Translate integrated marketing campaigns, product education, clinical milestones, advocacy moments, conference activity, and community building into platform-specific social strategies.
• Develop a clear POV for how Beta Bionics should show up across patient, caregiver, HCP, advocacy, industry, employee, and corporate audiences.
• Monitor social trends, diabetes technology conversations, competitor activity, community sentiment, and audience behavior to identify opportunities and inform recommendations.
• Ensure social media supports broader marketing, commercial, clinical, customer experience, advocacy, and brand objectives.

Agency & Partner Management

• Manage Beta Bionics’ organic social media agency, ensuring a strong strategy, high-quality content, timely execution, clear reporting, and proactive recommendations.
• Manage the influencer and creator agency, overseeing creator strategy, partner selection, briefs, content review, disclosures, timelines, and performance.
• Partner closely with Consumer Marketing and paid digital agency to align campaign priorities, audience insights, paid amplification opportunities, and performance learnings.
• Set clear expectations, feedback loops, and accountability structures for agency partners.
• Review agency work with a strategic and detail-oriented lens to ensure content is accurate, on-brand, regulatory compliant, audience-appropriate, and aligned to business priorities.

Content Planning & Creative Direction

• Own the social content planning process, including editorial calendars, campaign timelines, content themes, platform recommendations, and publishing priorities.
• Guide social-first storytelling across brand, product, clinical, HCP, patient, caregiver, advocacy, conference, and corporate communications moments.
• Review and provide direction on post copy, creative concepts, graphics, videos, influencer content, hashtags, tagging, calls to action, and community engagement guidance.
• Partner with Creative Design and agency creative partners to ensure social assets are visually compelling, on-brand, accessible, and optimized for each platform.

Cross-Functional Collaboration

• Partner closely with Consumer Marketing, HCP Marketing, Clinical, Med Affairs, Legal, Regulatory, Product, and Customer Care on content and messaging.
• Collaborate with HCP Marketing and Clinical teams to translate clinical publications, provider education, conference activity, product messaging, and HCP-focused campaigns into clear, engaging social content.
• Partner with Legal, Regulatory, and Customer Care to establish a community management process.

Community, Influencer & Advocacy Engagement

• Guide Beta Bionics’ approach to community engagement, ensuring interactions are thoughtful, timely, compliant, and aligned with brand values.
• Oversee influencer and creator campaigns that support authentic education, storytelling, awareness, and community connection.
• Partner with agency teams to identify creators, advocates, patients, caregivers, HCPs, and community voices who align with Beta Bionics’ mission, audience needs, and compliance requirements.
• Ensure creator and influencer content is reviewed carefully for accuracy, disclosures, tone, product language, claims, visual representation, and regulatory considerations.
• Build and foster a community of patient ambassadors who promote and advocate for Beta Bionics among people living with diabetes.

Performance, Reporting & Optimization

• Own social media performance analysis in partnership with agency teams, moving beyond reporting metrics to identify what is working, why it is working, and what should change.
• Develop reporting frameworks that connect social activity to audience growth, engagement, education, campaign performance, sentiment, and business priorities.
• Use data, audience insights, platform learnings, and qualitative signals to refine content strategy over time.
• Coordinate with the paid digital agency to understand how paid performance, audience insights, and amplification strategies can inform organic and influencer planning.

Process, Governance & Operational Excellence

• Build and maintain efficient workflows across planning, content development, agency review, internal feedback, regulatory/legal review, approvals, publishing, community management, and reporting.
• Improve social media processes where needed to increase clarity, speed, quality, and accountability across internal teams and agency partners.
• Maintain a high bar for accuracy, detail, consistency, and quality across all social media workstreams.

Qualifications

Required Education and Experience

• 5-7 years of experience in social media strategy, brand social, content strategy, digital marketing, communications, or related fields.
• Experience leading social media strategy for a brand with multiple audiences or stakeholder groups.
• Experience managing external agencies, including organic social, influencer/creator, creative, production, or paid digital partners.
• Strong understanding of organic social strategy, platform behavior, community engagement, influencer marketing, paid/organic coordination, content planning, and KPI management.
• Strong editorial judgment, writing instincts, and ability to evaluate both copy and creative through a strategic and creative lens.
• Experience translating complex, technical, clinical, healthcare, or regulated information into clear, engaging, and compelling content.
• Strong attention to detail, especially around product language, claims, audience, approvals, disclosures, tagging, accessibility, and compliance-sensitive content.
• Strong analytical instincts, with the ability to turn performance data and audience insights into clear, business-minded recommendations.

Preferred Experience

• Experience in healthcare, medical device, pharmaceutical, biotechnology, or life sciences industries.
• Experience working with external agencies, patients, and healthcare professionals.
• Experience supporting conferences, clinical publications, product education, launch campaigns, awareness initiatives, and corporate storytelling.
• Familiarity with digital analytics, social listening, and influencer management.
• Experience with DTC, patient, caregiver, HCP, and advocacy community engagement.

Travel Requirements

• Ability to travel up to 20% of the time
• Flexibility to work evenings and weekends when necessary to complete urgent priorities or to deliver on time sensitive social media initiatives.

Salary & Benefits

• $110,000-$145,000 USD
• Our comprehensive benefits package includes:
  • Competitive base, bonus, plus equity
  • Medical, dental, and vision insurance
  • Employer-paid life, disability, and EAP coverage
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan
  • Open PTO Policy, 10 Paid holidays

Equal Employment Opportunity

It is the policy of Beta Bionics to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Beta Bionics will provide reasonable accommodations for qualified individuals with disabilities.