Shopper Marketing Manager

ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We’re on the lookout for someone extraordinary to come and join us as Shopper Marketing Manger! As our Shopper Marketing Manager, you’ll lead the development and execution of retail marketing programs that drive discovery, trial, and repeat purchase across key U.S. retail partners. You’ll work closely with both the Sales and Marketing teams to turn shopper insights into creative retail activations that help our partners win and help more consumers discover TRIP.

Key Responsibilities

Retail Activation

• Develop in-store displays, promotions, POS, and retail activations

• Build shopper marketing toolkits to support launches and key retail moments

• Ensure strong shelf presence across retail partners

Retail Partnerships

• Partner with Sales on retail launches and key account initiatives

• Create custom programs for priority retailers

• Collaborate with agencies and retail partners on co-marketing activations

Retail Media & Insights

• Support retail media campaigns and digital shopper initiatives

• Build shopper marketing calendars aligned with retail windows

• Use syndicated data and insights to track performance and optimize programs

ABOUT YOU

• 5+ years in shopper marketing, trade marketing, or retail marketing within CPG

• Experience working with national retail accounts

• Familiarity with retail media networks and syndicated data platforms (SPINS, Nielsen, Circana, etc.)

• Strong project management and cross-functional collaboration skills

• Creative thinker who can turn insights into impactful retail programs
  
  This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

THE PACKAGE

The base salary range for this position is $70,000 – $80,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

We offer a Comprehensive Benefits Plan that includes the following:

• Medical, Dental & Vision Insurance

• Paid-Time-Off Program

• Mindfulness support with Calm App membership and Employee Advisory Resources

• 401k

• Life Insurance

• Sabbatical: Potential for 6-week unpaid sabbatical after