SEO Specialist / Digital Marketing Specialist

Location: Remote (Preferred U.S.-Based)
Employment Type: Full-Time
Company: Performacentric

About Performacentric

Performacentric helps small and mid-market organizations improve profitability, efficiency, employee performance, customer satisfaction, and business visibility through custom AI agents, automation, and intelligent business solutions. Our mission is to help organizations eliminate manual processes, connect disconnected systems, and make better decisions through AI-powered business transformation.

We are seeking an SEO Specialist / Digital Marketing Specialist who can drive organic growth, improve search visibility, and execute modern digital marketing initiatives that generate qualified leads and measurable business outcomes.

Position Overview

The SEO Specialist / Digital Marketing Specialist will be responsible for developing and executing Performacentric's search engine optimization, answer engine optimization, and AI-driven search visibility strategies. This individual will play a critical role in increasing website traffic, improving search rankings, generating qualified leads, and strengthening Performacentric's digital presence.

The ideal candidate understands that modern search extends beyond traditional SEO and includes AI search experiences, large language models, answer engines, and emerging search technologies. They are analytical, technically proficient, and capable of translating data into actionable marketing strategies.

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies.
• Conduct keyword research and search intent analysis.
• Perform on-page optimization for website pages, landing pages, blogs, and resource content.
• Manage technical SEO initiatives including:
  • Site architecture
  • Internal linking
  • Crawlability
  • Indexation
  • Schema markup
  • Core Web Vitals
• Conduct competitor and market analysis.
• Monitor search rankings and identify optimization opportunities.
• Improve organic traffic, domain authority, and search visibility.

Answer Engine Optimization (AEO)

• Optimize content for AI-generated search results and answer engines.
• Develop content structures that improve visibility within AI-powered search experiences.
• Implement schema and structured data strategies that enhance machine readability.
• Improve content discoverability across emerging search platforms.
• Analyze AI search trends and recommend optimization opportunities.

Generative Engine Optimization (GEO/AGO)

• Develop strategies that increase visibility within generative AI platforms and large language models.
• Optimize content for AI citation and retrieval.
• Create content frameworks that improve AI comprehension and relevance.
• Monitor emerging AI search technologies and adapt optimization strategies accordingly.
• Support Performacentric's thought leadership initiatives through AI-optimized content development.

Digital Marketing

• Develop and execute integrated digital marketing campaigns.
• Support lead generation initiatives across multiple channels.
• Collaborate with content creators on:
  • Blog articles
  • White papers
  • Datasheets
  • Case studies
  • Website content
• Optimize landing pages for conversion.
• Assist with email marketing initiatives.
• Measure and report campaign performance.

Analytics & Reporting

• Track and report on:
  • Organic traffic
  • Keyword rankings
  • Lead generation
  • Conversion rates
  • Engagement metrics
  • Search visibility
• Build dashboards and performance reports.
• Provide recommendations based on data analysis.
• Present findings and optimization opportunities to leadership.

Required Qualifications

Search & Marketing Expertise

• 3+ years of experience in SEO, digital marketing, content marketing, or related roles.
• Strong understanding of:
  • SEO
  • AEO (Answer Engine Optimization)
  • GEO/AGO (Generative Engine Optimization)
  • Content marketing
  • Digital marketing strategy
• Experience conducting keyword research and competitive analysis.
• Understanding of search ranking factors and technical SEO principles.
• Familiarity with search algorithm updates and industry trends.

Technical Skills

• Working knowledge of:
  • HTML
  • CSS
  • Website architecture
  • Structured data/schema markup
• Ability to identify and communicate technical SEO issues.
• Experience with website analytics and reporting tools.
• Understanding of website performance optimization principles.

Content & Communication

• Strong written and verbal communication skills.
• Ability to collaborate with content creators, designers, and developers.
• Experience creating SEO-focused content strategies.
• Strong analytical and problem-solving skills.

Preferred Qualifications

Preference will be given to candidates with experience in:

• SERanking
• Google Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager
• Schema implementation
• Conversion Rate Optimization (CRO)
• AI content optimization platforms
• B2B SaaS marketing
• AI and machine learning technologies

Desired Traits

We are looking for someone who is:

• Curious and data-driven
• Results-oriented
• Analytical and strategic
• Comfortable working independently
• Passionate about emerging AI technologies
• Continuously learning and staying ahead of industry trends
• Able to balance technical optimization with business objectives

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Organic traffic growth
• Qualified lead generation
• Search ranking improvements
• AI search visibility improvements
• Website conversion rates
• Content performance metrics
• Domain authority growth
• Marketing campaign performance

What Success Looks Like

Within your first 90 days, you will:

• Complete a comprehensive SEO, AEO, and GEO audit.
• Develop a prioritized optimization roadmap.
• Implement quick-win technical and content improvements.
• Establish performance dashboards and reporting processes.
• Launch initiatives that increase search visibility and lead generation.
• Build a repeatable framework for ongoing SEO and AI search optimization.

How to Apply

Please submit:

• Resume
• Examples of successful SEO or digital marketing campaigns
• Case studies demonstrating measurable results
• Certifications (if applicable)
• Brief summary of your experience with SEO, AEO, GEO/AGO, and digital marketing

Join Performacentric and help shape the future of AI-powered business transformation by building a search and marketing engine that drives measurable growth.