Senior VP of Marketing/Chief Marketing Officer

Senior Vice President of Marketing / Chief Marketing Officer
Location: Remote 
Compensation: $200,000–$300,000 Base Salary + Eligible Performance Bonus + Executive Incentive Opportunity
Reports To: CEO
Company: InteliChart
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About InteliChart

InteliChart is one of the healthcare industry’s leading patient engagement technology companies, helping healthcare organizations improve patient access, communication, engagement, and outcomes across the entire patient journey. Our platform supports millions of patients nationwide and is trusted by leading health systems, physician organizations, and healthcare partners to modernize the digital patient experience.

As healthcare rapidly evolves toward AI-driven automation, conversational engagement, intelligent scheduling, digital intake, patient navigation, and proactive care coordination, InteliChart is making significant investments in the next generation of patient engagement technology.

We are expanding beyond traditional patient portal capabilities and building a modern engagement ecosystem powered by conversational AI, workflow automation, intelligent scheduling, patient outreach, and consumer-grade digital experiences designed specifically for healthcare.

This is not a maintenance marketing role.

This is a transformational executive opportunity for a seasoned healthcare technology marketing leader who has successfully helped scale, position, and accelerate growth for a healthcare SaaS organization and understands how to compete and win in today’s rapidly evolving healthcare engagement and AI landscape.
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Position Overview

InteliChart is seeking an experienced, strategic, execution-oriented Senior Vice President of Marketing or Chief Marketing Officer to lead the company’s overall marketing vision, market positioning, brand strategy, demand generation, communications, product marketing, and go-to-market execution.

This executive role requires a highly experienced “been there, done that” leader who understands healthcare technology at a deep level — particularly patient engagement, patient access, consumer health engagement, healthcare SaaS, digital front door technologies, patient communications, care coordination, and AI-enabled healthcare workflows.

The ideal candidate has a demonstrated history of successfully scaling healthcare technology companies, building sophisticated B2B healthcare marketing organizations, driving measurable pipeline growth, refining category positioning, and helping organizations transition from legacy market perception into modern growth-stage healthcare technology leadership.

You must understand how healthcare buyers think.

You must understand how provider organizations evaluate technology.

You must understand how healthcare IT purchasing works across health systems, physician groups, enterprise ambulatory organizations, and strategic channel partners.

Most importantly, you must have the judgment, experience, and pattern recognition that comes from having already led successful healthcare technology growth initiatives at scale.
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Why This Role Matters

InteliChart is entering a major strategic growth phase.

The organization is aggressively investing in:

•    AI-powered patient engagement
•    Conversational scheduling
•    Intelligent patient outreach
•    Consumer-centric healthcare engagement
•    Automation technologies
•    Digital workflow optimization
•    Enterprise patient access innovation
•    Expanded go-to-market initiatives
•    Strategic partnerships
•    Market differentiation initiatives

We are looking for a marketing executive capable of helping define and amplify this next-generation market position while ensuring our execution, messaging, brand identity, pipeline generation, product positioning, and industry presence operate at a world-class level.

This role will directly influence company growth trajectory, category positioning, market perception, and long-term enterprise value creation.

Key Responsibilities

Executive Marketing Leadership
•    Define and lead the overall marketing vision, strategy, and execution for InteliChart.
•    Serve as a key member of the executive leadership team and contribute directly to company-wide growth strategy.
•    Build a scalable, data-driven, performance-oriented marketing organization capable of supporting aggressive growth initiatives.
•    Lead marketing strategy across enterprise healthcare provider organizations, channel partners, and strategic alliances.
•    Establish marketing as a strategic growth engine tightly aligned with sales, product, customer success, and executive leadership.
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Brand Strategy & Market Positioning
•    Refine and elevate InteliChart’s market positioning as a leader in patient engagement and intelligent healthcare consumer engagement.
•    Lead messaging transformation initiatives that modernize how the company is perceived within the healthcare technology market.
•    Develop compelling narratives around:
o    AI-enabled patient engagement
o    Intelligent scheduling
o    Patient access modernization
o    Consumer healthcare engagement
o    Automation and workflow efficiency
o    Digital transformation
o    Healthcare operational optimization
•    Ensure messaging resonates with executive healthcare buyers, clinical leadership, operational leadership, and IT stakeholders.
•    Drive competitive differentiation initiatives against both traditional healthcare engagement vendors and emerging AI-focused competitors.
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Demand Generation & Revenue Alignment
•    Own and optimize demand generation strategy across all channels.
•    Develop measurable pipeline acceleration strategies aligned with company growth objectives.
•    Partner closely with sales leadership to improve:
o    Lead quality
o    Pipeline conversion
o    Sales enablement
o    Campaign attribution
o    Revenue contribution
o    Market penetration
•    Create scalable marketing programs that support both direct sales and partner-driven growth models.
•    Build executive-level reporting frameworks that clearly demonstrate marketing ROI, contribution to pipeline, CAC efficiency, conversion performance, and revenue impact.
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Product Marketing & Go-To-Market Execution
•    Lead world-class healthcare product marketing initiatives.
•    Translate complex healthcare technology solutions into clear, compelling market messaging.
•    Develop and drive launch strategy and commercialization for new products, AI initiatives, and strategic solution expansions.
•    Partner closely with product leadership to ensure messaging accurately reflects solution capabilities, workflows, clinical value, operational value, and competitive differentiation.
•    Develop highly effective positioning and sales enablement content that supports enterprise healthcare sales cycles.
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AI & Innovation Market Strategy
•    Help define how InteliChart positions itself in the rapidly evolving AI healthcare landscape.
•    Develop strategic messaging and go-to-market initiatives around conversational AI, intelligent automation, patient self-service, and AI-enabled patient workflows.
•    Ensure the company maintains a modern, forward-looking market presence without falling into generic AI marketing narratives.
•    Bring practical experience marketing innovative healthcare technologies in highly competitive markets.
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Industry Presence & Thought Leadership
•    Elevate InteliChart’s visibility and credibility across the healthcare technology ecosystem.
•    Expand executive visibility, speaking opportunities, analyst relationships, media presence, and industry influence.
•    Lead strategic event planning, conference strategy, public relations initiatives, and thought leadership campaigns.
•    Build stronger relationships with healthcare media, industry analysts, consultants, and strategic influencers.

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Team Leadership & Organizational Development
•    Build, mentor, and scale a high-performing marketing organization.
•    Create a culture of accountability, execution, innovation, and measurable business impact.
•    Establish clear KPIs, operational discipline, and scalable marketing processes.
•    Develop cross-functional collaboration frameworks with product, sales, customer success, implementation, and executive leadership teams.
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Required Qualifications
•    12+ years of progressive marketing leadership experience within healthcare technology, healthcare SaaS, digital health, patient engagement, healthcare consumer technology, or closely related healthcare IT sectors.
•    Prior executive leadership experience as a VP Marketing, SVP Marketing, CMO, or equivalent senior healthcare technology marketing role.
•    Demonstrated success scaling growth-stage or enterprise healthcare technology organizations.
•    Deep understanding of:
o    Patient engagement
o    Digital front door strategies
o    Patient scheduling
o    Healthcare consumer engagement
o    Healthcare workflow optimization
o    Provider operations
o    Enterprise healthcare sales cycles
•    Strong understanding of modern healthcare SaaS go-to-market models.
•    Proven ability to build measurable demand generation engines tied directly to revenue growth.
•    Experience launching and positioning innovative healthcare technology solutions in competitive markets.
•    Demonstrated ability to align marketing, sales, product, and executive leadership around growth objectives.
•    Exceptional communication, presentation, storytelling, and executive leadership skills.
•    Experience managing sophisticated healthcare technology branding and messaging initiatives.
•    Strong analytical orientation with the ability to leverage data to guide strategy and execution.

Preferred Qualifications
•    Experience marketing AI-enabled healthcare technology solutions.
•    Experience within patient engagement, patient access, digital intake, scheduling, care coordination, CRM, or healthcare communications platforms.
•    Experience competing in highly competitive healthcare technology categories.
•    Existing healthcare industry relationships and market credibility.
•    MBA or advanced business degree preferred.
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What Success Looks Like
Success in this role will be measured by:
•    Accelerated pipeline and revenue growth
•    Increased market visibility and category leadership
•    Improved brand positioning and differentiation
•    Stronger enterprise demand generation performance
•    Successful commercialization of new initiatives
•    Executive-level marketing operational maturity
•    Improved alignment between sales, marketing, and product
•    Expansion of industry influence and market credibility
•    Scalable marketing infrastructure capable of supporting long-term company growth
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The Ideal Candidate
The ideal candidate is:
•    Strategic but highly execution-oriented
•    Commercially minded
•    Data-driven
•    Market savvy
•    Operationally disciplined
•    Comfortable operating at executive level
•    Experienced navigating healthcare complexity
•    Confident leading transformation initiatives
•    Experienced enough to bring immediate value without requiring extensive ramp-up

This is a role for someone who has already helped build and scale healthcare technology organizations and understands what great looks like.

We are looking for a leader who brings pattern recognition, executive maturity, market credibility, and the ability to help shape the future direction of one of healthcare’s leading patient engagement platforms.

About InteliChart’s Culture

At InteliChart, we move quickly, think strategically, and operate collaboratively. We are highly focused on innovation, execution, accountability, and delivering meaningful value to healthcare organizations and patients alike.

We are building the future of intelligent patient engagement, and we are looking for leaders who want to help define what comes next.