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Senior Vice President, Marketing

COREL
2 hours ago
Full-time
Remote
United States
$240,000 - $275,000 USD yearly

Senior Vice President, Marketing

North America | Full-Time | Remote 

Corel has an immediate vacancy for this role.

The Opportunity

The SVP of Marketing leads all brand and marketing functions across Corel's portfolio, reporting directly to the CRO. This is a revenue-facing leadership role — the primary mandate is ensuring that marketing directly enables pipeline, bookings, and commercial outcomes across the portfolio.

The SVP of Marketing works in close collaboration with the paid media and GTM sales leaders across the portfolio. Greg and his team will play a critical role enabling channels with creative assets, content, channel programs, customer lifecycle programs, and eCommerce support that sit behind every campaign.

A Day in the Life

  • Revenue Enablement: Ensure marketing is directly connected to commercial outcomes — pipeline, new bookings, and retention. Build and maintain the marketing infrastructure that the paid media, GTM, and channel sales teams depend on: campaign assets, landing pages, conversion copy, product messaging, and sales enablement materials. This is the year-one priority above all else.
  • eCommerce Marketing Support: Partner with the paid media and GTM teams to produce the creative and content assets that power paid media campaigns, eCommerce landing pages, and digital acquisition funnels across the portfolio. Greg's team owns the asset quality; the paid media and GTM teams own the distribution and spend.
  • Channel & Enterprise Marketing: Develop and execute partner enablement programs, co-marketing initiatives, and field marketing activity supporting the channel and enterprise sales motion — a critical channel for the business.
  • Customer Marketing: Build and run lifecycle marketing programs targeting existing subscribers — renewal communications, upsell and cross-sell campaigns, onboarding sequences, and reactivation programs in coordination with the GTM team's lapsed customer initiatives.
  • Content & SEO: Build a content program that drives organic discovery, supports the buyer journey across B2B and B2C segments, and builds brand authority across each product category. Content must be connected to commercial intent — not awareness for its own sake.
  • Creative Excellence: Lead in-house creative production to a consistent standard of quality across all campaign assets, product collateral, and brand materials. Establish and maintain brand standards across the portfolio that paid media and GTM teams can apply to their work.
  • PR & Corporate Communications: Own external communications including press relationships, executive visibility, and crisis communications. Includes integration of Corporate Communications into the broader marketing function.
  • Team Leadership: Lead, develop, and grow a marketing team across multiple functions and geographies.

How We Work (Our Values)

Culture matters at Corel. As we build the next chapter of this business, how we work together is as important as what we build.

Accountability comes first. When we commit to something, we own the outcome and learn quickly when things don’t go as planned.

Customer obsessed. We focus on real customer impact, constantly asking: “What’s in it for the customer?”

We debate ideas openly and respectfully. Strong opinions and healthy disagreement are encouraged, but once a decision is made, we align and move forward together.

Move fast. Be resourceful. We value speed and pragmatism — testing ideas quickly, learning from customers, and proving what works before scaling. 

What You Bring

To succeed in this role, you have:

  • 15+ years of progressive marketing leadership, with at least 5 years managing multi-functional marketing teams at the VP or SVP level.
  • Demonstrable track record of marketing that drives measurable commercial outcomes — pipeline, bookings, and retention — not just brand metrics. Comfortable being held accountable to revenue numbers alongside peers in sales and paid media.
  • Strong channel marketing experience — partner enablement, co-marketing programs, and field marketing in a software or technology environment.
  • Customer marketing and lifecycle experience — building programs that drive renewal, upsell, and reactivation for a subscription software business.
  • Content and SEO leadership — experience building content programs with commercial intent, not just editorial output.
  • Strong creative instincts and creative team leadership — ability to set and maintain a quality bar across campaign assets, brand materials, and digital content.
  • Experience supporting eCommerce or performance marketing teams as an internal partner — understanding of what paid media and GTM teams need from a creative and content perspective.
  • Experience across both B2B SaaS and B2C consumer software preferred — comfortable building for professional buyers and individual consumers simultaneously
  • Collaborative working style with strong cross-functional instincts — comfortable operating alongside high-autonomy sales and GTM leaders to deliver shared commercial outcomes.
  • Track record of building and retaining high-performing marketing teams in distributed environments.

It’s a bonus if you also have:

  • PE-backed or high-growth software background preferred — comfortable operating where marketing spend is closely scrutinized against commercial outcomes. 

About Corel

Corel is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 40+ year legacy of innovation, we understand where you’ve been, and we’re uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Corel empowers all you do.

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW®, MindManager®, and WinZip® – to inspire users and help them achieve their goals.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

Corel is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that is required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.

As part of our evaluation process, we utilize an AI tool to assess candidates.

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