Senior Vice President, Marketing
NorthAB LLCSVP of Marketing
North - Remote (US)
North is seeking a powerhouse SVP of Marketing to unify our global brand narrative and accelerate hyper-growth across a complex, multi-entity fintech ecosystem. You are not just a brand storyteller; you are a revenue driver who will partner intimately with Product to bake marketing into the user experience and with Sales to compress the lead-to-close cycle.
Strategic Pillars:
Unified Brand Architecture: Architect and own the North brand architecture, establishing positioning and messaging frameworks that unify the brand narrative across a complex, multi-entity ecosystem and deliver a consistent experience for all key audiences (merchants, partners, and developers).
Product-Marketing Integration: Lead the GTM function for frequent feature launches. You will bridge the gap between "what we build" and "why it matters," driving adoption of high-margin secondary products (FX, Fraud Modules) within the existing client base.
AI-First Demand Gen: Architect a sophisticated, AI-driven engine. This includes moving beyond traditional SEO into GEO/AEO (Generative/Answer Engine Optimization) to ensure North is the "first-choice" answer in an AI-driven search world.
Revenue Operations (RevOps) Synergy: Partner with Sales leadership to manage the "Integrated Revenue Org." You will be held accountable for Sales Velocity and the quality of the top-of-funnel pipeline.
Requirements:
Scale & Experience: 15+ years of progressive marketing leadership. You have successfully managed rebrands or marketing functions at an $800M+ scale.
Fintech & Payments Fluency: Deep, non-negotiable understanding of the payments landscape, eCommerce, and regulated financial environments.
Financial & Technical Acumen: Expert in attribution modeling, LTV:CAC ratios, and budget management. You don’t just spend money; you allocate capital to the highest-yielding channels.
Operational Agility: Proven ability to lead through ambiguity and rapid pivots. You are a "Player-Coach" who can set a 3-year vision but also dive into HubSpot or Google Analytics when the team needs a technical steer.
Key Performance Indicators:
Sales Velocity & Efficiency: Shortening the sales cycle through better-qualified leads and automated nurture paths.
NRR (Net Revenue Retention): Driving growth within the existing install base through cross-sell marketing and product adoption.
Category Leadership: Measurable increase in "Share of Voice" and analyst rankings (Gartner/Forrester) in high-growth payment segments.
Brand Sentiment & Trust: Critical for FinTech; maintaining a high reputation score in a highly regulated environment.
Additional Information:
Travel requirements: 20%
License and certification requirements: CPP preferred
Our Benefits:
Medical, Dental, & Vision Coverage
Flexible Paid Time Off
401(k) + Match
Mental Health Support & Well-Being Program
Paid Maternity & Paternity Leave
Education Assistance
Company-funded Lifestyle Spending Account
Please note: North is a US-based company and no sponsorship is available for this position at this time.
North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise-level clients while remaining agile enough to take an award-winning, hands-on approach to personal service that our merchants won’t find anywhere else.
Let’s go North, together! Our most important resource is our people. Join our diverse team of innovators and do-ers and make your mark on the future of payments technology. We're proud to offer benefits that help our team members further their overall well-being through unique initiatives that are both personally and professionally fulfilling.
At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal opportunity employer.
To learn more about North, and our family of companies, visit our website: north.com