Senior Technical Product Marketing Manager

About the role

Please note: we’re a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.

At Bitrise, we’re transforming how mobile products are developed and deployed for thousands of customers worldwide. Many customers discover us through events that either introduce them to our platform or help them understand a problem they’re facing and how we can solve it. 

As a strategic Senior Product Marketing Manager you will build, drive, and iterate on our Go-to-Market processes, strategies, and execution for products within our Mobile DevOps Platform.  You will work cross-functionally with Product, Marketing, Sales, and Customer Success to create and evolve compelling and descriptive ICPs, personas, positioning, messaging and sales enablement materials that create demand and adoption across the customer lifecycle. This role has a technical focus: you will be responsible for driving product-led growth initiatives, creating technical enablement content for developer and engineering audiences, and leading technically-oriented go-to-market strategies for  our CI product.

Compensation: £68,000 - £91,000 

Our ideal candidate

• 7+ years of experience in tech-heavy B2B SaaS
• Demonstrable value and outcome-driven product marketing experience
• Deep understanding on how to market complex products to both technical and non-technical buyers
• Expertise in product marketing and previous success launching new features and products
• Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
• Team player abilities with strong interpersonal and collaboration skills.
• Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.
  

What would really knock our socks off

• Experience with pricing
• Developer marketing experience
• Experience with Bitrise or DevOps
• Experience and understanding of mobile tools and processes
• Proven experience driving product-led growth (PLG) initiatives.
• Experience producing technical enablement content for engineering audiences.
• Track record of developing and executing technically-oriented go-to-market strategies.
  

As a Senior Product Marketing Manager at Bitrise you will

• Develop a deep understanding of the customers’ needs and the different personas across the buying journey
• Regularly conduct competitive analysis and deliver market insights to drive the GTM strategy
• Input into pricing and packaging structure for Bitrise
• Regularly collaborate with stakeholders from across the business, including product, marketing, sales and other functions to build and execute go-to-market plans and product/feature launches
• Collaborate with the larger marketing team to create compelling assets (such as landing pages, campaigns)
• Define goals, coordinate product launches, and measure post-launch impact.
• Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
• Drive product-led growth programs end-to-end: help define funnels, experiments for self-serve conversions, and growth metrics tied to product usage.
• Create technical enablement materials for engineering and developer audiences.
• Partner closely with Product to develop technically-oriented go-to-market strategies (e.g., developer previews, integrations/partner plays, and platform enablement) and execute launches targeted to engineering buyers.
• Translate technical product capabilities into developer-centric positioning, use cases, and collateral that the field and developer community can use to evaluate and adopt Bitrise.
  

What we offer

• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote working environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• A competitive stock options package
• Private medical insurance & life assurance

About Bitrise

Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.

As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb, Reddit and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.

Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.