Senior Specialist, Product Marketing

Job Summary

The Senior Specialist, Product Marketing is responsible for owning the end-to-end strategy, planning, execution, and performance optimization that supports new product introductions, maintenance-of-line initiatives, and brand-building efforts.

This role acts as a strategic driver and cross-functional leader, ensuring alignment across Product Management, Segment Marketing, Channel Marketing, Sales, Creative, and Digital teams. The Senior Specialist leads multiple concurrent campaigns, oversees the development of all marketing assets, and uses data-driven insights to optimize outcomes and report performance to leadership.

The position requires strong strategic thinking, project management, stakeholder influence, and the ability to translate business priorities into effective marketing strategies that drive measurable results.

Key Responsibilities

• Own the full lifecycle of product campaigns, including strategy development, planning, creative briefing, execution oversight, optimization, and results reporting. Ensure all campaigns align with segment, channel, and corporate goals and reinforce brand positioning. (40%)
• Act as the primary marketing liaison for Product Management, ensuring alignment on campaign needs, messaging, audience insights, and timelines. (10%)
• Provide strategic direction and oversee the development of all campaign assets (flyers, brochures, catalogs, video, photography, digital content, email, social, web pages) in partnership with Creative, Digital, and external agencies. (10%)
• Lead coordination and deployment of marketing assets using platforms including Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt.(10%) 
• Partner with Segment and Channel Marketing teams to integrate product campaigns into broader strategic plans and go to market activities. (10%)
• Own and maintain strategic campaign, advertising, and social media calendars to ensure cohesive, well-timed execution across channels. (5%)
• Develop KPIs, track performance, and provide actionable insights and recommendations to leadership. (5%)
• Champion Southwire’s brand across all channels; identify opportunities to elevate brand presence and consistency. (5%)
• Build and maintain expertise in market, customer, and industry trends through conferences, market research, webinars, and ongoing learning. (5%)

Required Education & Experience

Bachelor's degree

Specialized Degree:  Business Administration or Marketing

5-7 Years of Experience

Field(s) of Expertise: Business Administration or Marketing 

Preferred Education & Experience

Master's degree

Specialized Degree:  Business Administration or Marketing

8-11 Years of Experience

Field(s) of Expertise: Business Administration or Marketing 

Spans of Control

Does this role manage Southwire team members: No 

Travel

Domestic - less than 20% of time 

Physical Requirements

Moving - 5% of time

Standing - 5% of time

Sitting - 80% of time

Walking - 10% of time 

Working Conditions

Office

Equipment

Computer/Keyboard 

Competencies

Skills