Senior Regional Marketing Manager - SLED

Location: Remote 

The Role

We are seeking a highly experienced, results-driven, and strategic Senior Regional Lead - SLED/GHE to join our Public Sector Marketing team, focusing specifically on the state, local government, education, and healthcare sectors. This role offers a unique opportunity to lead regional marketing efforts and contribute directly to business growth by designing and executing targeted marketing initiatives that support and accelerate the sales pipeline in the GHE (Government/Healthcare/Education) vertical. This is an exciting opportunity for an experienced marketing leader with a proven track record of designing and executing high-impact, data-driven marketing programs that support and accelerate the sales pipeline.

In this role, you will be responsible for partnering closely with sales leadership and key business stakeholders to craft a go-to-market (GTM) strategy that drives measurable results. The ideal candidate will excel at planning and executing events—ranging from large trade shows to intimate regional engagements—while using a data-centric approach to optimize performance and ensure alignment with key business objectives.

As the primary GHE marketing lead, you will focus on demand generation throughout the sales funnel, ensuring that programs are optimized to increase both lead volume and quality. This includes planning, executing, and measuring the success of high-visibility events and customer engagement activities to build and accelerate the pipeline, ultimately driving pipeline conversion to revenue.

You’ll thrive in this role if you’re passionate about data-driven marketing, cross-functional collaboration, and delivering measurable business impact. Strong communication skills and the ability to align marketing efforts with business goals are critical, as you'll be closely collaborating with sales, product, and technical teams to ensure seamless execution of field programs.

What you will do…

• Develop and Execute Regional Marketing Programs: Partner with sales leadership to design and execute marketing initiatives that generate and accelerate pipeline at every stage of the funnel, with a strong emphasis on top-of-funnel activities.
• Event Planning and Execution: Lead the planning, execution, and follow-up of regional events, trade shows, customer engagement initiatives, and other local marketing activities aimed at building and accelerating the sales pipeline.
• Cross-Functional Collaboration: Work closely with sales, account management, and the technical SE team to ensure alignment of field marketing efforts with overall business objectives. Act as the bridge between marketing and sales to ensure the success of pipeline-driving activities.
• Content Development: Leverage corporate messaging, product positioning, and industry insights to develop compelling content and communications that resonate with target audiences, including technical and executive stakeholders (CIOs, CISOs, DevOps, Security Architects, etc.).
• Performance Measurement and Optimization: Provide closed-loop reporting on the effectiveness of field marketing programs. Analyze campaign performance, track key metrics, and recommend actionable optimizations to continually improve ROI.
• Effective Communication: Maintain transparent and frequent communication with key stakeholders, including the marketing leadership team, sales, and executive leadership. Ensure alignment on goals, progress, and outcomes of field marketing initiatives.

What we expect…

• 15+ years of experience in B2B Field Marketing, ideally within a security or enterprise software environment.
• 10+ years of experience in the B2G space, deep knowledge of the Public Sector vertical, both Federal and SLED (state/local government/education/healthcare). International Public Sector experience is a strong plus. 
• Proven ability to plan, execute, and optimize marketing programs that target technical and executive audiences (CIOs, CISOs, DevOps, Security Architects, etc.).
• Experience managing high-impact events and programs with a data-driven mindset, ensuring clear metrics for success and continuous improvement.
• BA/BS degree or equivalent industry experience.
• Demonstrated ability to thrive in a fast-paced, start-up environment, with experience building and scaling marketing programs from the ground up.
• Exceptional interpersonal skills and a track record of successful collaboration with cross-functional teams across sales, marketing, and technical stakeholders.
• Ability to work seamlessly in a decentralized, cross-cultural team environment, fostering strong relationships and driving alignment toward common goals.

Why You'll Love This Role:

• Make a Direct Impact: Your efforts will have a direct influence on pipeline development and revenue growth, making you a key player in the company’s success.
• Collaborative and Innovative Environment: Work with a talented and diverse team in a fast-growing company where your ideas will be heard and valued.
• Grow with Us: Opportunities to expand your leadership and marketing skills as part of a high-performing, data-driven marketing organization.

Salary range guidance for this position is: $120,000-147,000 per year.

The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis.