Senior Product Marketing Manager, Acceleration Business

Riverbed. Empower the Experience

Riverbed, the leader in AIOps for observability, helps organizations optimize their users’ experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences. Learn more at riverbed.com

Position

Title: Senior Product Marketing Manager, Acceleration Business 

Location: Home/Remote

This person will translate product strategy into clear messaging, sales enablement, and go-to-market plans that drive awareness, pipeline, and growth. Working across Product, Sales, Demand Gen, and executive stakeholders, you will help sharpen differentiation, improve market impact, and support successful execution across launches and ongoing campaigns.

What you will do

• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging. • Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths. • Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging. • Support pricing, packaging, and strategic planning discussions with market insight and customer perspective. Go-to-Market & Launch Execution • Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption. • Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications. • Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets. Sales Enablement & Content • Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials. • Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively. • Ensure all content is clear, reusable, and aligned with overall company positioning and strategic priorities. Market Insight & Performance • Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy. • Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance. • Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business. 

What makes you an ideal candidate

8+ years of experience in product marketing, product management, or a related go-to market role within networking, SaaS, or enterprise technology. • Proven success owning positioning, messaging, launches, and sales enablement for complex technology solutions. • Strong ability to translate technical capabilities into clear, differentiated business value for multiple audiences. • Experience partnering cross-functionally with Product, Sales, Demand Gen, Communications, and executive stakeholders. • Strong understanding of go-to-market planning, portfolio storytelling, and content development across the buyer journey. • Experience developing enablement assets such as sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks. • Analytical and strategic mindset with the ability to use market data and performance insights to guide decisions. • Exceptional written and verbal communication skills with the ability to influence across teams and levels. • Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. • Self-starter with high ownership, sound judgment, and the ability to drive outcomes independently. 

What we offer

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.  

Benefits & Perks vary by Country. 

About Riverbed

With a 20-year history of innovation, Riverbed is agile and proven—and we continue to disrupt the market with differentiated solutions that help customers deliver secure, seamless digital experiences and accelerate enterprise performance. We are relentlessly customer-first: we listen, learn, and act with urgency to solve real problems and earn trust every day. We pair bold ideas with operational efficiency, simplifying how we work, focusing on what matters most, and delivering with quality and speed. Fueled by a will to win, we set ambitious goals, hold ourselves accountable, and raise the bar through measurable outcomes. At the center of it all are our people—bringing our best selves to work with a shared commitment to excellence, transparency, and open communication. We strive to be an inclusive, fair, and enjoyable workplace where respect and wellbeing are prioritized. We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together and drives high-impact success.

Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.

Check us out on:www.riverbed.com@LifeAtRiverbed

Tags

#LI-SC1