Senior Performance Marketing Lead

About Roveir & Roveia Health

Roveir is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.

Roveia Health is our specialized growth division focused on telehealth, health & wellness, and digital health brands — helping companies in the GLP-1, supplements, and patient acquisition space scale through performance marketing.

Across both brands, we manage millions in monthly ad spend across Meta, Google, YouTube, LinkedIn, and TikTok — serving clients from early-stage startups to 8-figure consumer brands.

Fully remote. Globally distributed. Built for growth that drives real outcomes.

The Role

We're hiring a Senior Performance Marketing Lead to own paid acquisition strategy and execution across a portfolio of Roveir and Roveia Health client accounts.

This is a senior, multi-channel role. You're not a specialist on one platform — you run Meta and Google as your core channels and you're comfortable across YouTube, TikTok, and LinkedIn when the account calls for it.

You'll own performance across your accounts end-to-end: strategy, structure, optimization, testing, and reporting. You'll work closely with creative teams, account managers, and the founder to drive measurable results for clients.

Agency experience is non-negotiable. You've managed multiple client accounts simultaneously, you know how to context-switch, and you understand what it means to be accountable to client outcomes — not just platform metrics.

What You'll Own

Campaign Ownership

• Build, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channels

• Manage budgets, bidding strategies, audience structures, and creative rotations across multiple accounts

• Own campaign performance from setup through scale — not just execution from a brief

Multi-Channel Execution

• Run Meta (Feed, Stories, Reels), Google (Search, PMax, YouTube, Display), and support on LinkedIn and TikTok where relevant

• Adapt strategy and structure to each channel's strengths and each client's funnel

• Ensure tracking integrity across platforms — pixels, GA4, GTM, and conversion events

Testing & Optimization

• Lead creative testing frameworks in collaboration with designers and creative teams

• Run structured A/B tests across audiences, creatives, copy, and campaign structures

• Monitor daily performance and proactively optimize — don't wait to be asked

Strategy & Reporting

• Develop account-level paid media strategy aligned to client goals — CAC, ROAS, pipeline, revenue

• Deliver clear performance reporting with insights and forward-looking recommendations

• Identify growth opportunities, inefficiencies, and risks across accounts

Cross-Team Collaboration

• Partner with Marketing Account Managers as the senior performance expert on client accounts

• Brief creative teams on what's working, what to test, and what assets are needed

• Contribute to client strategy calls with data-backed recommendations

• Mentor and support junior media buyers on execution standards and best practices

What We're Looking For

Must-Haves

• 4–7+ years of hands-on paid media experience

• Agency background is required — you've managed multiple client accounts simultaneously and can operate in that environment

• Strong command of both Meta Ads and Google Ads — this is a multi-channel role, not a single-platform specialist position

• Experience running campaigns across multiple verticals such as tech, SaaS, eCommerce, or health

• Deep understanding of funnel strategy, conversion optimization, and performance drivers

• Comfortable owning strategy, not just executing from someone else's brief

• Strong communicator — you can explain performance clearly to clients and internal teams

• Data-driven, detail-oriented, and self-directed

Strong Signals

• Has managed $100K–$1M+ in monthly ad spend across multiple accounts

• Has led creative testing and briefing processes, not just deployed assets

• Experience in telehealth, health & wellness, B2B SaaS, or DTC — especially high-consideration funnels

• Comfortable with GA4, Looker Studio, and attribution reporting

• Has held a senior or lead role at a previous agency and can demonstrate account ownership at that level

You're Not the Right Fit If:

• You've only ever managed one channel

• You need heavy direction to build a campaign strategy

• You've never managed more than one or two accounts at a time

• You treat reporting as pulling numbers rather than telling a performance story

Nice to Have

• Experience with LinkedIn Ads, TikTok Ads, or YouTube as a primary channel

• Familiarity with CRO, landing page testing, and experimentation frameworks

• Experience with UGC creative workflows and performance creative strategy

• Exposure to patient acquisition, telehealth, or regulated health verticals

What We Offer

• $75,000 – $100,000 CAD annually, based on experience

• Fully remote, globally distributed team

• Ownership over high-spend, high-growth client accounts across two brands

• Direct collaboration with creative leads, account managers, and the founder

• Long-term growth path into Head of Performance or channel leadership

• Work closely with operators and alumni from Facebook and Tesla

Hiring Process

1. Application Review — We'll review your background and account experience

2. First Interview — Intro call covering your experience, channel depth, and agency background

3. Second Interview — Deeper conversation with a senior team member or the CEO

4. Practical Screen — Walk us through a real account you've managed: strategy, structure, results, and what you'd do differently

Apply now and help us scale great companies through performance-driven marketing.