Senior Marketing Specialist

This role spans a wide range of marketing disciplines - from website development and SEO/GEO to lead generation recommendation, social media, and content creation. The Marketing Executive brings both creative instincts and analytical rigor to everything they produce, and is a reliable execution partner to Marketing leadership on strategic priorities.

Key Responsibilities

• Website Development

• Formulate, design, and execute custom web pages and landing pages

• Redesign existing ClearStar webpages to align with current branding guidelines

• Develop engaging visual content (graphics, videos, etc.) for website use

• Optimize website content for both traditional search engines and AI-powered search experiences utilizing SEO and Generative Engine Optimization (GEO) best practices.

• Monitor, analyze, and report on website analytics

• Marketing Technology & Innovation

• Utilize AI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and overall team efficiency.

• Research and recommend new marketing tools, processes, and best practices that support business growth.

• Lead Generation & Demand Generation

• Research, evaluate, and recommend new opportunities, channels, and marketing tactics to increase awareness, engagement, and lead generation results.

• Develop, launch, manage, and optimize multi-channel lead generation campaigns across digital platforms.

• Create and manage landing pages, forms, CTAs, and conversion paths to maximize lead capture.

• Collaborate with Sales to ensure lead generation efforts are aligned with target accounts, buyer personas, and revenue goals.

• Monitor campaign performance and conversion metrics to identify opportunities for optimization and improved ROI.

• Conduct A/B testing and implement continuous improvements to increase engagement, conversion rates, and lead quality.

• Analyze market trends, competitor activities, and audience behaviors to identify new demand generation opportunities.

• Social Media Management

• Develop and implement social media strategies across platforms

• Create engaging content and manage post scheduling

• Monitor social media conversations and respond to inquiries in a timely, on-brand manner

• Content Creation

• Write and edit marketing copy for social media, email newsletters, and other marketing materials

• Develop visual content (graphics, videos, etc.) tailored for social media channels

• Manage the content calendar and distribution strategy

• Collaborate with partners to source and secure third-party content for ClearStar use

• Executive Marketing Support

• Serve as a strategic contributor by identifying new marketing opportunities, process improvements, and innovative ideas that support company growth objectives.

• Provide support to the Director of Marketing and VP of Sales & Marketing with coordination and execution of marketing and content-related tasks, including materials preparation for executive meetings

• Ensure that strategic initiatives led by Marketing management are carried out on time and within budget by coordinating all necessary content production efforts

What Success Looks Like in 6 Months

Brand Awareness & Engagement

• Social media followers, engagement rates, and shares are trending upward

• SEO rankings and AI/LLM citations are trending upward

Lead Generation & Campaign Performance

• Website traffic, landing page visits, and qualified lead volume are growing

• Campaign KPIs (CTR, open rates, ROI) are being tracked and reported consistently

• A/B testing is in place and driving measurable optimization

Content Effectiveness

• Content calendar is active, on-brand, and running on schedule

• Blog, video, and social content engagement metrics are improving

• Email subscriber growth and content download rates are increasing

Marketing and Sales Alignment

• Marketing-generated leads are contributing meaningfully to the sales pipeline

• Collaboration with Sales is consistent and producing measurable results

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field

• 6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role

• Thorough understanding of both traditional and digital marketing disciplines, including SEO/GEO, social media, email, and content marketing

• Expert-level proficiency in Microsoft Office and Adobe Creative Suite

• Experience utilizing LLM’s/AI for assistance with content development, visual graphics and marketing efficiency

• Strong graphic design sensibility with a keen eye for visual quality and brand consistency

• Experience with web analytics platforms and tools (e.g., Google Analytics, Google Ads)

• Knowledge of HTML, CSS, and WordPress

• Experience with Martech platforms, including HubSpot

• Basic video editing skills and familiarity with webinar platforms (e.g., GoToWebinar)

• Demonstrable experience with marketing data analytics

• Exceptional written and verbal communication skills with strong attention to detail

• Commercial awareness paired with a creative, solutions-oriented mindset

Preferred Qualifications

• Professional marketing certification (e.g., American Marketing Association)

• Experience in background screening, Drug Testing, HR technology, or B2B SaaS marketing

Remote Work Requirements

• Reliable, secure hih-speed internet connection; cable or fiber (minimum 75 Mbps download / 10 Mbps upload) preferred

• Dedicated home office space that is noise- and distraction-free, with a strong wireless or wired Ethernet connection

• Valid physical address (PO Boxes not supported)

• Ability and desire to communicate and collaborate with team members via chat and webcam

• H-1B Visa Sponsorship is not available for this role

Compensation & Benefits

Exciting and meaningful learning and development opportunities await at ClearStar! Join us on a journey of discovery and empowerment - where every opportunity is a steppingstone to success and growth. This position is also eligible for excellent benefits that include paid healthcare and life insurance premiums, low-cost dental and vision insurance, company-paid basic life insurance and a company-paid Short-Term Disability policy, employee assistance program, 401(k) matching up to 4%, time off, 9 company paid holidays, and 2 additional days of paid time off for volunteer activities. 

The position is eligible for the Searching for Stars Employee Referral Program.