Senior Marketing Planning Manager

At Seasalt, creativity is in our DNA. We began in 1981 in a small shop in Penzance, crafting workwear for local mariners and artists. Today, we’re a modern lifestyle brand with over 80 shops across the UK, Ireland and North America, 400+ wholesale stockists, and a growing global presence. We may have grown, but we’ve always stayed true to our roots with Cornwall’s artistic influence and maritime heritage woven into every garment.  

As a certified B Corp and winner of Drapers “Best Place to Work” in 2024, we’re proud to balance our culture with long term growth. It's an exciting time to join us as we build on our distinct creative handwriting, brand differentiation, and expanding both internationally and in the UK.  

As the Senior Marketing Planning Manager, you’ll be responsible for leading the strategic planning, development, and execution of integrated marketing plans that support overall business objectives. This role focuses on market analysis, customer insights, campaign planning, brand and product marketing, and cross-functional coordination to ensure marketing initiatives generate incremental value and deliver measurable results. You’ll work closely with senior leadership, product and merchandising teams, and marketing channel leads to drive sales, customer lifetime value, brand awareness and brand love. 

Please that this is a full-time, permanent role which could be based either in Cornwall or remotely across the UK. Please note that remote candidates will be required to travel to our Head Offices in Cornwall on a monthly basis.  

You’ll help us by: 

• Developing seasonal marketing strategies and annual marketing plans that respond to and deliver on commercial, customer and brand objectives, driving sales profitable growth.  

• Identifying growth opportunities through market trends, competitor analysis and customer insights. 

• Working with the Senior Customer Strategy Manager and Senior CRM & Email Manager to align on customer-led campaigns and building insight driven, channel optimised campaigns that support customer growth and retention. 

• Leading the team to deliver effective marketing plans, campaigns and content through high-quality, insight led briefs and a strong understanding of customers and products. 

• Managing, mentoring and developing team members, including the Campaign Planning Manager, Retail Marketing Manager and Assistant Direct Mail Manager. 

• Collaborating with Digital Marketing and on/offline trade teams to optimise and adapt activity in response to trading performance. 

• Being flexible and resilient, able to work to challenging deadlines with changing priorities in a fast-paced environment. 

• Acting as a brand guardian, driving positive brand differentiation and working closely with the Brand Content and PR teams to bring Seasalt brand values to life.  

• Championing brand sustainability commitments and credentials ensuring our content and stories in print reflect the businesses’ goals and ambitions. 

• Identifying key customer needs and developing exciting, distinctive, fresh and inspiring marketing propositions based on deep product and customer understanding. 

• Defining and overseeing highly aligned, integrated, channel optimised marketing campaigns and product storytelling that deliver best-in-class outputs and strong ROI. 

• Owning the seasonal planning process, ensuring efficient ways of working and seasonal development timelines are well managed and adhered to, working alongside buying, design, merchandising and creative teams to translate seasonal collections and product categories into strong campaigns that drive sales and delight our customers. 

• Setting clear and SMART KPIs for all marketing campaigns and stories to shape campaign and channel execution, tracking, measuring and optimising performance. 

• Championing continuous improvement, encouraging creativity, ideation and a test and learn approach to maximise marketing effectiveness. 

The skills you’ll be sharing with the team: 

• A demonstrable passion for and experience in brand and product marketing, particularly in the clothing sector.  

• Relevant qualification or equivalent, proven experience as a Marketing Manager.   

• Digitally savvy and technically confident, you’ll have extensive Microsoft Office skills and the ability to get to grips with new technological innovations when required. 

• Advantageous to have demonstrable experience and expertise in Retail/Wholesale/International/Brand/Social/Product Marketing/Customer Data and Insight. 

• Able to demonstrate a keen understanding of the needs and perspective of the customer, as well as strong product awareness. 

• Ability to interpret customer data, insight and human behaviour to focus efforts and unlock opportunity for value creation.  

• A natural brand storyteller with a passion for retail and fashion, you will always put our customer first.  

• Bringing fresh, creative, and commercially aware ideas and marketing briefs by staying on top market trends and culturally connected, applying a strong understanding of Seasalt’s design aesthetic to develop distinctive communication propositions. 

• Track record of working closely with other departments collaboratively to deliver successful results. 

• Experienced line manager with the ability to supervise, develop and mentor colleagues in both line-management and matrix structures. 

• With experience of marketing strategy, you’ll bring a blend strategic, commercial and creative thinking, and have high emotional intelligence. 

• You will have a ‘can-do’, proactive and solution focused mindset, be agile and flexible, with the willingness to work on multiple projects simultaneously to a high standard.  

• You’ll have excellent organisational and time management skills, with the resilience to work to challenging deadlines with changing priorities in a fast-paced environment 

Why we hope you’ll love working with us: 

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.  

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing: 

• Salary: up to £51,000 depending on experience (Band 4) 

• 34 days paid annual leave (including bank holidays), increasing with length of service  

• Attractive 50% employee discount   

• Flexible benefits allowance to personalise your benefits package  

• Private Medical Scheme including 24/7 virtual GP  

• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support   

• Pension plan with generous 7% employer contributions  

• Life assurance programme   

• Enhanced family leave policies  

• Flexible working opportunities with our hybrid working approach  

• Learning and Development opportunities 

• Do Good Things with our two days per year paid volunteering opportunities 

• Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network 

• 100s of savings on top retailers and gym memberships through our discount hub  

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.  

We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at careers@seasaltcornwall.co.uk    

Closing date for applications is 14th April, however our roles can close earlier so we would recommend applying as soon as you are able. 

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