Senior Marketing Manager, Merchant & Cobrand

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Our client, a global leader in digital payments and commerce solutions, is seeking a Senior Marketing Manager to support the implementation and execution of marketing programs and partnership initiatives for merchant and cobrand partners. This role will focus on driving revenue and portfolio growth through integrated, insight-led marketing strategies.

The ideal candidate is a hands-on marketing leader with strong merchant or cobrand domain expertise and proven program management experience. This individual will deliver complex, multichannel initiatives spanning digital, social, sponsorship, and experiential marketing while ensuring brand alignment, regulatory compliance, and operational excellence in a highly matrixed environment.

The Details:

• Location: Remote within the U.S. (San Francisco area preferred).  Occasional travel to San Francisco may be required for remote candidates.
• Duration: Through September 2026 with the possibility of extension (must be able to work on Blend’s W2)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

• Lead the end-to-end execution of marketing strategies across the customer lifecycle (acquisition, usage, retention, loyalty).
• Plan and execute experiential events and manage sponsorship programs from strategy through activation and performance measurement.
• Oversee integrated, multichannel campaigns across paid social, search, email, direct mail, web, and experiential channels.
• Partner cross-functionally with internal teams and agency partners to manage day-to-day priorities and deliver high-quality programs.
• Apply data insights and market research to inform strategy, optimize performance, and deliver executive-ready reporting.
• Align internal stakeholders around partner priorities to ensure seamless execution and strong partner satisfaction.
• Ensure all marketing materials adhere to brand standards, regulatory requirements, and partner guidelines.
• Lead project status meetings with cross-functional teams (Legal, Creative, Finance, Sales) to monitor progress, mitigate risks, and maintain delivery timelines.
• Manage day-to-day interactions with partners and agencies, including reviews and approvals of campaign deliverables.
• Own program timelines, budgets, vendor management, and performance reporting across multiple concurrent initiatives.
• Continuously monitor campaign effectiveness and recommend optimizations to support sustained portfolio growth.

Education & Experience

• Bachelor’s degree required; advanced degree (MBA or similar) preferred.
• 9+ years of relevant marketing experience (or equivalent advanced degree pathway).
• Strong background in merchant marketing, co-brand credit card marketing, partner marketing, or payments marketing.
• Proven success in executing multichannel marketing campaigns across the full marketing lifecycle.
• Demonstrated experience managing sponsorship programs and experiential marketing activations end-to-end.
• Experience working in highly matrixed organizations and cross-functional environments.
• Willingness to travel as needed.

Technical & Functional Skills

• Strong project and program management capabilities with the ability to manage multiple concurrent initiatives.
• Experience coordinating with external partners such as large merchants and cobrand issuers.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Proficiency in Microsoft PowerPoint and Excel.
• Strong understanding of brand governance, legal review processes, and campaign compliance requirements.

Soft Skills

• Strong executive presence and comfort leading discussions with senior stakeholders.
• Excellent written, verbal, and presentation skills.
• Highly organized with exceptional attention to detail.
• Collaborative team player with strong cross-functional influence skills.
• Proactive, results-driven, and comfortable operating in fast-paced environments.
• Skilled at managing risk, resolving issues, and driving alignment in real time.

The starting pay range for this role is $60.00 - $65.00 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.