Senior Marketing Manager, Digital & Growth

POSITION SUMMARY:

The Senior Marketing Manager, Digital & Growth Marketing owns IMA’s digital marketing ecosystem and is responsible for driving measurable member and revenue growth across paid, owned, and lifecycle channels. This leader combines strategy with hands-on execution to build and optimize high-performing campaigns across social, digital media, email, and marketing automation.

This role oversees the full digital funnel, from awareness through nurture and conversion, ensuring every channel is connected, data-driven, and aligned to business outcomes. The ideal candidate is equal parts strategist, operator, and coach: someone who can manage agencies and platforms, mentor a team, and continuously optimize performance to increase engagement, acquisition, and retention.

This is an exciting opportunity to build, shape, and grow alongside a highly dedicated team that values collaboration, strong cross-functional partnership, and winning together.  This position is a 3-month contract to hire role, with the opportunity to transition to full time position based on performance.  This role can be remote, preferably on eastern time zone.  

KEY RESPONSIBILITIES:

Digital & Growth Strategy

• Own IMA’s digital growth strategy and marketing ecosystem across social, paid media, email, and lifecycle marketing
• Develop integrated, multi-channel campaigns that drive member acquisition, engagement, and revenue growth
• Translate organizational goals into scalable digital programs with clear KPIs and measurable ROI
• Partner with Marketing, Membership, Product, and Sales/Partnerships teams to align campaigns to pipeline and revenue targets
• Define customer journey, nurture flows, and full lifecycle campaigns across IMA’s multiple audience segments

Paid Media & Social

• Lead strategy and execution for paid digital campaigns across LinkedIn, Meta, and other relevant platforms
• Manage programmatic media agencies and external partners to ensure performance, efficiency, and accountability
• Oversee organic social strategy and execution to strengthen brand awareness and engagement
• Continuously test, optimize, and scale campaigns using A/B testing and performance insights

Email & Lifecycle Marketing

• Support Email Marketing Specialist for email marketing strategy and execution, including nurture campaigns, segmentation, and automation
• Manage HubSpot (or equivalent MAP) workflows, scoring, personalization, and lifecycle programs
• Develop full-funnel nurture journeys to convert prospects and increase member retention and upsell
• Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices

Marketing Operations & Systems

• Partner closely with internal teams to align HubSpot, Salesforce, GA4, and reporting infrastructure
• Maintain campaign tracking, attribution models, and dashboards to measure performance and elevate insights 
• Use tools such as Monday.com to manage workflows, timelines, and cross-functional coordination
• Improve processes, documentation, and scalability of the digital marketing engine

Analytics & Optimization

• Establish and monitor KPIs across acquisition, engagement, and conversion metrics
• Develop and execute regular reporting that clearly demonstrates performance and ROI across channels 
• Leverage data to continuously optimize targeting, messaging, and channel mix
• Provide actionable insights and recommendations to leadership

Team & Vendor Leadership

• Manage and mentor a growing digital marketing team 
• Foster accountability, collaboration, and continuous improvement
• Set priorities, coach performance, and support professional development
• Oversee agency and vendor relationships, scopes of work, and budgets

Knowledge, Skills & Abilities

• Balances hands-on execution with strategic leadership, bringing a roll-up-your-sleeves mindset, strong ownership, and a collaborative, team-first approach
• Strong understanding of performance marketing and full-funnel digital strategy
• Expertise in paid social advertising (LinkedIn, Meta) and programmatic media management
• Experience leading team usage of and the ability to work directly in Salesforce, HubSpot, GA4, LinkedIn and Meta ad management
• Deep knowledge of email marketing, marketing automation, and lifecycle best practices
• Experience with HubSpot and Salesforce or similar CRM/MAP integrations
• Strong analytical mindset with the ability to translate data into action
• Excellent project management and organizational skills
• Ability to balance strategy with hands-on execution
• Comfortable working cross-functionally and influencing stakeholders
• Strong communication and coaching skills