Senior Marketing Manager

YOUR POSITION

The Senior Marketing Manager develops and leads marketing strategies, campaigns and audience engagement plans that align with the strategic priorities of Nature United, the Canadian affiliate of the world's largest conservation organization, The Nature Conservancy (nature.org). This role is responsible for advancing audience development, strengthening brand visibility and delivering integrated campaigns that support organizational goals, including conservation outcomes, fundraising and public engagement. The role also contributes to strategic communications and content development, and requires strong writing, messaging and storytelling skills.

ESSENTIAL FUNCTIONS

The Senior Marketing Manager leads the development and implementation of plans and campaigns that expand reach, deepen engagement with priority audiences, and strengthen our organization’s visibility and reputation in alignment with marketing strategies. They manage all aspects of assigned marketing initiatives and ensure that creative work reflects the organization’s brand, positioning and voice, while meeting the needs of internal partners and external audiences.

This role works across disciplines and channels, including audience development, campaign strategy, storytelling, content and messaging development, digital marketing, and brand visibility. The Senior Marketing Manager works closely with colleagues across communications, philanthropy, conservation and leadership teams to develop integrated plans and content that advance organizational priorities. In this work, they are expected to apply sound judgment and contribute to communications and marketing approaches that reflect the organization’s commitments to Indigenous right relations, including collaborative storytelling, respectful engagement and care in audience-facing and partnership communications.

The Senior Marketing Manager translates complex or technical information into clear, compelling content for a range of audiences. They may develop or guide messaging, written content, campaign materials and assets in support of both marketing and broader communications objectives.

They work closely with senior staff, teams within Canada and at divisional and global levels, external partners, vendors and other key stakeholders to ensure delivery of high-quality projects that contribute to strong service relationships and organizational impact. They may coordinate and manage budgets for initiatives or campaigns and may oversee the day-to-day work of a program or project.

RESPONSIBILITIES & SCOPE

• Lead and manage assigned marketing strategies, campaigns and audience engagement initiatives
• Develop and implement plans that grow and engage priority audiences, expand brand visibility and support organizational objectives
• Create or guide the development of compelling written content, messaging and storytelling for campaigns and related communications needs
• Partner with internal teams to develop integrated marketing and communications approaches that support conservation priorities, fundraising efforts and organizational visibility
• Serve as a strategic partner to internal teams and collaborators, helping shape approaches, clarify goals, and align projects with audience and brand strategy
• Ensure that creative work reflects organizational positioning, brand standards and voice across channels and materials
• Manage assigned budgets, evaluate results, and recommend adjustments or corrective strategies as needed
• Track performance and apply insights to strengthen audience engagement, campaign effectiveness, and overall impact
• Resolve complex issues independently within the program area
• Opportunity to act independently within program goals
• May supervise professional and/or administrative staff
• Responsibility and accountability for meeting project goals and objectives
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MINIMUM QUALIFICATIONS

• Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience. 
• Experience managing client and account relationships. 
• Experience implementing, and managing multiple complex projects.
• Experience negotiating agreements.

DESIRED QUALIFICATIONS

• Multi-lingual skills appreciated.
• Multi-cultural or cross-cultural experience preferred.
• Experience leading in a team-based environment with internal and/or external partners.
• Experience translating strategic goals into audience-focused plans, content and campaigns
• Strong writing and editing experience for a variety of audiences and formats Experience developing and implementing marketing strategies, campaigns and audience engagement initiatives
• Experience conceiving and writing creatively for various audiences from technical or complex information
• Experience working across marketing and communications functions in a collaborative environment
• Experience supporting communications or marketing work in ways that advance Indigenous right relations, including the ability to approach storytelling, audience engagement, and partnership communications with cultural awareness, respect, and strong judgment
• Practical knowledge of current and evolving trends related to marketing, audience engagement, digital channels and content strategy
• Experience conceiving and writing creatively for various audiences from technical information.
• Strong communication skills with ability to articulate ideas in a compelling manner.
• Detailed knowledge of procedures and terms in relevant field of experience.undefined

This description is not designed to be a complete list of all duties and responsibilities required for this job.

Who We Are:

Nature United’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube   to hear stories from staff or visit  Glassdoor.

One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”

What We Bring:

Nature United offers a comprehensive benefits package including health care benefits, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here.

We’re proud to offer a work environment that is supportive of the health, well-being, and flexibility needs of the people we employ!

Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role, so we highly encourage candidates to apply as soon as possible.

Employees must submit their application by logging into Workday and applying via the Jobs Hub.