Senior Marketing Leader, Parkinson's
GE HealthCareJob Description Summary
Our business purpose: We are a purpose-driven team working to drive life-changing clarity in precision diagnostics that helps uncover what’s hidden inside the body – enabling earlier, more confident decisions in the fight against diseases like Alzheimer's, cardiovascular conditions, and cancer. As part of a company that delivers both radiopharmaceutical doses and the PET imaging infrastructure needed to use them, we play a critical role in expanding access to precision diagnostics – for providers, for systems, and most importantly, for patients. What sets us apart is a combination of unmatched clinical expertise, unwavering commitment to advancing science, as well as our deep commitment to showing up with urgency, care, and empathy – helping more people move from uncertainty to understanding. We believe that behind every scan is a heartbeat and behind every heartbeat is a story, and we treat each one like it matters – because lives are shaped in moments like these.Who thrives here: You’ll thrive here if you care deeply – about your teammates, about the people we serve, and about doing what’s right, even when it’s hard. You bring both heart and discipline to your work, with a curiosity to uncover what customers truly need and the courage to make tough calls when clarity is elusive. This is a space where ambiguity is real, decisions carry weight, and collaboration isn’t optional – it’s how we move forward. If you find meaning in building something that matters and supporting others while doing it, you’ll feel at home here.
Job Description
Key Responsibilities:
o Lead ongoing marketing strategies, product positioning, and brand development to ensure sustained growth and market share.
o Develop and execute comprehensive go-to-market strategies for new product launches, including market research, messaging, and sales enablement.
o Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.
o Work closely with global product team, executive team, sales, training, market access, medical affairs, and other teams to ensure cohesive product strategies.
o Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.
o Oversee marketing budgets and ensure cost-effective execution of marketing activities.
o Ensure all marketing activities are compliant with regulatory and corporate guidelines.
o Manage all strategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.
o Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands. Excellent executive communication and confident presenting to senior leadership.
Key Capabilities:
o Technical and clinical marketing and ability to translate clinical unmet need into strategy
o Incorporate advocacy and engagement strategy into marketing plans
o ROMS and ROI for marketing
Qualifications:
o Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
o 7+ years of pharmaceutical marketing experience, including product launch and lifecycle management.
o Strong understanding of pharmaceutical markets, including regulatory and market access environments.
o Proven track record of cross-functional team leadership and stakeholder engagement.
o Excellent communication, strategic thinking, and project management skills.
o Neurology therapeutic area experience is required, and prior Parkinson’s disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
o Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.
o Exceptional executive presence with the confidence and polish to present effectively to senior leadership.
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We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $134,640.00-$201,960.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No