Senior Marketing Data Analyst

It Starts With Our Employees

FourLeaf's ultimate goal is to provide the best-in-class member and employee experience, and it all begins with two things: hiring incredible people and giving them a great place to work.

What You’ll Do

The Senior Marketing Data Analyst will lead the Marketing department in audience development and data analysis. They will assist in examining market and organization statistics to provide optimization recommendations where applicable. Responsible for using analytics and visualizations to create compelling narratives that will drive decision making in accordance to strategic goals.

This opportunity is open to flexible work options including a remote set up.

Core Contributions

• Evaluate and analyze data for Marketing department and credit union. Create hypotheses around data for optimization. Analyze Marketing campaign performance against forecasts and operational metrics.
• Manage FourLeaf’s marketing database including maintaining data and system updates and monitoring overall database capabilities, limitations, and upgrades. Assist in developing strategy based on database.
• Lead on product line reporting and visualizations; including development of performance dashboards, custom visualizations, ad hoc analysis on large data sets, and the overall dissemination of analysis with team, business units, and executives. Clearly communicate processes and results to technical and non-technical audiences; lead critical discussions of results.
• Lead audience development and optimization across product lines. Manage partner agencies to develop propensity models and audience segments that are in line with organizational goals. Works with Marketing FLOD and FourLeaf Compliance team to ensure that all models/audience outcomes are within regulatory guidelines.
• Document processes and procedures for collecting and disseminating data, including reporting, audience lists, and suppression files. Identify opportunities to enhance the efficiency of existing processes, and propose improvements to streamline the collection, use, and presentation of data.
• Work closely with Digital Marketing Manager and Marketing Data Specialist to identify opportunities with household appends, Claritas P$YCLE segments, and other third-party vendors.
• Mentor and lead quality assurance for the Marketing Data Team by guiding, advising, and supporting team members to build analytical and technical skills, and uphold accurate, insightful analytics.
• Special projects as assigned by AVP Marketing Segmentation Strategy, and FVP Marketing.

Assets You Will Bring

• Bachelor’s Degree in Marketing, Business, Data Science/Analytics.
• 8–10 years of experience in business data science, with prior marketing experience strongly preferred.
• Experience in a financial institution preferred.

• Expert in data analytics, management, and visualization with experience working with Snowflake, Altair Monarch Data Prep Studio or Sigma, and PowerBI.

• Quick study and motivated.

The estimated salary for this role is $94,570.00 to $113,484.00 annually. (FourLeaf Federal Credit Union offers a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; voluntary benefit programs; a 401(k) plan with employer match; reimbursement and wellness programs; and an annual performance-based bonus.)

What Sets Us Apart?

In addition to our comprehensive benefits, we invest in employee connection and well-being through:

• Competitive 401(k)
• Tuition and fitness reimbursement programs
• Flexible work options
• Volunteer opportunities
• Executive “Water Cooler Chats”
• Clubs, sports, and social events
• Food truck days

….and more!

Who is FourLeaf?

FourLeaf Federal Credit Union (FourLeaf) has been committed to the financial well-being of our members for over 80 years. Through our full range of competitive savings and loan products, you can trust us in every step of your financial journey. From applying for a credit card to closing on your mortgage to opening your child’s first savings account, FourLeaf is here to help you reach your financial goals.

We are proud to be an award-winning place to work! Some of our recent recognitions include Certified Great Place to Work 2024-2025, America’s Greatest Midsize Workplaces 2025, Quantum Workplace Employee Voice Award 2024, and Fortune’s Best Workplaces in Financial Services & Insurance 2024. 

As a credit union, our vision is to enrich the lives of our members, employees, and communities. Since 2002, we have been an integral community partner through our charitable giving and community development programs in New York and beyond.