Senior Marketing Communications Manager in North America for Point of Care

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

We seek an experienced and collaborative Sr. Marketing Communications Manager to champion the North American Point of Care portfolio. The ideal candidate will have a proven track record in marketing communications, marketing strategy, digital marketing, agency account management, combined with exceptional written and verbal communication skills. A background in healthcare and expertise in digital marketing is highly preferred. This role requires a strategic thinker who can craft compelling messaging, create and manage multi-channel campaigns, and partner cross-functionally to drive engagement and growth.

This role is ideal for an experienced marketing communications professional ready to take the next step in their career and will report to the Head of NAM Marketing. As a Sr. Marketing Communications Manager, you will play a critical role in shaping digital marketing strategy, driving operational excellence, and enabling business growth across our North American Point of Care (POC) portfolio.  You will collaborate closely with marketing teams to drive the creation and execution of content/digital marketing strategy, communication plans, messaging, and collateral for the Point of Care North American Primary Care, Critical Care, and Informatics portfolios.

You will serve as a strategic partner to product and marketing leaders, translating business objectives into integrated and effective communications programs that elevate our brand, engage customers, and support revenue goals. This position will not have direct reports.

Key Responsibilities

Strategic Marketing & Positioning

• Partner closely with North American and Global product and marketing managers to understand priorities, identify opportunities, and recommend high-impact communication strategies, plans, and channels.
• Lead the development of clear, differentiated product positioning and messaging for new and existing offerings.
• Build and optimize digital customer journeys, including content strategy, campaign architecture, and channel activation.

Digital Marketing & Campaign Operations

• Develop and execute integrated digital marketing strategy and own the execution of campaigns across web, email, social, paid media, and account-based marketing (ABM), ensuring on-time delivery, brand consistency, and measurable performance.
• Own and manage DemandBase, overseeing ABM segmentation, targeting, optimization, and analytics.
• Monitor campaign performance and provide data-driven insights, making agile, real-time adjustments to improve effectiveness and ROI.
• Maintain and update website content and manage vanity URLs to support marketing initiatives and enhance user experience.
• Lead and measure the MQL to SQL process.

Content Development & Collateral Management

• Lead the creation and maintenance of marketing collateral—brochures, spec sheets, sales tools, training materials—for all North America POC solutions.
• Collaborate with internal Creative Services teams, external agencies, and production partners to bring concepts to life from initial brief to final execution.
• Manage the full project lifecycle, including creative direction, cross-functional alignment, legal and regulatory approval, and production.
• Localize, review, and route Canadian marketing materials as needed.

Quality Control, Analytics & Process Excellence

• Evaluate the quality, impact, and ROI of communications initiatives and present metrics-based recommendations for continuous improvement.
• Oversee all collateral approvals through the QR7 process, ensuring compliant, high-quality deliverables.
• Own and maintain a monthly Digital Marketing performance dashboard with insights on actions to take to drive continuous improvement, channel shift, etc.
• Manage non-web lead processing (tradeshows, webinars, etc.), and ensure web leads are properly routed, tracked, and reported through the CRM.

KOL Engagement, Events, & Cross-Functional Support

• Build and maintain a US Key Opinion Leader speaker bureau including identification, onboarding and scheduling of speakers and engagements.
• Support North America POC trade shows of all sizes, including materials management, promotions, and onsite readiness.
• Contribute to portfolio-level initiatives (e.g., Healthineers-wide programs) and support Public Relations efforts when required.
• Maintain updated POC Sales Briefcases with current content across Critical Care/Blood Gas, Primary Care, and Informatics.

Education

• Bachelor’s degree in communications, marketing, business administration, advertising, or related field required.
• Master’s degree preferred.

Required Skills & Experience

• 8+ years of experience in marketing, marketing communications, or advertising, with a proven record of delivering impactful results.
• Experience in healthcare, medical device, and/or diagnostics preferred.
• Demonstrated expertise in leading impactful content strategy, integrated marketing, digital marketing, ABM, advertising, and sales force communications.
• Experience with managing and utilizing Marketing automation platforms.
• Exceptional written and verbal communication skills, including editing, proofreading, and message development with strong attention to detail.
• Ability to provide clear, strategic creative direction and constructive feedback to internal and external creative teams.
• Strong project management capabilities, including timeline development, stakeholder communication, and on-time execution.
• Ability to manage multiple priorities simultaneously—from strategy development to tactical activation.
• Strong relationship-building skills and customer-focused mindset.
• Proficiency with Microsoft Office (especially PowerPoint) and Adobe Acrobat.

Competencies & Behavioral Traits

Core Competencies

• Strategic Thinking: Connects marketing initiatives to broader business objectives; anticipates needs and identifies opportunities for differentiation.
• Digital Fluency: Deep understanding of digital channels, customer journeys, analytics, and marketing automation/ABM technology.
• Operational Excellence: Skilled at creating structure, optimizing processes, and driving efficiency in a complex, fast-paced environment.
• Creative Judgment: Ability to evaluate creative work for brand alignment, clarity, impact, and customer relevance.
• Analytical Acumen: Interprets data to guide decisions, improve performance, and communicate insights to stakeholders.
• Stakeholder Management: Builds strong relationships across functions; influences decision-making through credibility and expertise.
• Project Leadership: Plans, prioritizes, and directs multiple complex projects with discipline and accountability.

Behavioral Traits

• Proactive & Self-Directed: Takes initiative, anticipates challenges, and drives projects forward with minimal oversight.
• Detail-Oriented: Ensures accuracy and quality across all communications, assets, and deliverables.
• Customer-Centric: Keeps customer needs at the center of messaging, content, and experience design.
• Collaborative: Works effectively with cross-functional teams and external partners; fosters a positive, solution-oriented environment.
• Adaptable: Comfortable navigating change, shifting priorities, and fast-paced timelines.
• Results-Driven: Focuses on measurable outcomes and continuous performance improvement.
• Clear Communicator: Communicates complex information simply, persuasively, and confidently.
• Resilient: Maintains composure under pressure and manages competing demands with professionalism.

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law: Applicants and employees are protected under Federal law from discrimination. To learn more, click here.

Reasonable Accommodations: Siemens Healthineers is committed to equal employment opportunity. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations.

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form here. If you’re unable to complete the form, you can reach out to our HR People Connect People Contact Center for support at peopleconnectvendorsnam.func@siemens-healthineers.com. Please note HR People Connect People Contact Center will not have visibility of your application or interview status.

California Privacy Notice: California residents have the right to receive additional notices about their personal information. To learn more, click here.

Export Control: “A successful candidate must be able to work with controlled technology in accordance with US export control law.” “It is Siemens Healthineers’ policy to comply fully and completely with all United States export control laws and regulations, including those implemented by the Department of Commerce through the Export Administration Regulations (EAR), by the Department of State through the International Traffic in Arms Regulations (ITAR), and by the Treasury Department through the Office of Foreign Assets Control (OFAC) sanctions regulations.”

Data Privacy: We care about your data privacy and take compliance with GDPR as well as other data protection legislation seriously. For this reason, we ask you not to send us your CV or resume by email. We ask instead that you create a profile in our talent community where you can upload your CV. Setting up a profile lets us know you are interested in career opportunities with us and makes it easy for us to send you an alert when relevant positions become open. Register here to get started.

Beware of Job Scams: Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons that are currently posing as Siemens Healthineers recruiters/employees. These scammers may attempt to collect your confidential personal or financial information. If you are concerned that an offer of employment with Siemens Healthineers might be a scam or that the recruiter is not legitimate, please verify by searching for the posting on the Siemens Healthineers career site.

To all recruitment agencies: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.