Senior Manager, Technical Marketing - Life Sciences

Job Title: Senior Manager, Technical Marketing - Life Sciences

Department: Marketing

Reporting to: Director, B2B Growth Marketing – Pharma & Life Sciences

Location: Remote

About the Role:

We are looking for an exceptional Senior Manager, Technical Marketing for our Life Sciences segment. This is your opportunity to bridge deep scientific expertise with strategic marketing to support one of our most critical and high-growth customer segments. We are seeking candidates who have walked in our customers’ shoes – scientists and technical professionals who understand pharmaceutical manufacturing from the bench up – and who are ready to translate that expertise into compelling technical content, product go-to-market strategies, and powerful sales tools

Our Pharma segment supports large and small molecule pharmaceutical manufacturers and their partners, as well as laboratories and medical device manufacturers from around the globe. We provide specialty chemicals, high-purity ethanol solutions and solvents, and custom bioprocessing solutions that our clients depend on to develop and manufacture life-saving products.

With your hands-on understanding of pharmaceutical manufacturing processes, you will develop technically rigorous product marketing materials, lead new product go-to-market initiatives, and directly support the sales team as a subject matter expert in customer-facing settings. You will serve as the critical link between our scientific capabilities and the market, creating content and tools that resonate with technical buyers.

This role reports to the Director of Growth Marketing – Life Sciences and works in close partnership with the sales organization, product management, and R&D teams. Success will be measured by the increased MQLs and SQLs, and pipeline/opportunity, as well as engagement KPIs across the funnel.

Who We Are: 

Since 1989, Greenfield Global has been the leading producer and supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide.

Greenfield’s primary markets are life science (including pharma/biopharma and medical devices), food, flavor, fragrance, personal care, beverage alcohols, industrials, and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain.

Greenfield’s low-carbon ethanol helps industries reduce their carbon emissions and meet environmental objectives. Our team of researchers and engineers continue to lead innovation in sustainable energy and chemicals, including green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas. 

Job Responsibilities: 

Technical Product Marketing

• Own the technical positioning and messaging for Greenfield’s Life Sciences product portfolio, ensuring content is scientifically accurate, differentiated, and resonates with technical buyers (scientists, QA/QC leads, procurement, and manufacturing decision-makers).
• Develop and maintain a library of high-quality technical marketing assets including product data sheets, application notes, white papers, technical FAQs, regulatory/compliance summaries, and case studies.
• Translate complex scientific and chemical concepts into clear, compelling content tailored to audience expertise levels – from bench scientist to C-suite.
• Partner with R&D, product management, and regulatory teams to stay current on product innovations, specifications, and pipeline developments.

New Product Go-to-Market Execution

• Lead go-to-market planning and execution for new product launches in the Life Sciences segment, including launch readiness checklists, messaging frameworks, channel strategy, and launch timelines.
• Develop compelling launch packages that include technical collateral, sales playbooks, competitive positioning, and internal training materials to equip the sales team for success on day one.
• Coordinate cross-functionally with sales, product, supply chain, and regulatory to ensure seamless launches and consistent customer experience.
• Track post-launch performance and iterate on messaging and materials based on feedback from the field and market response.

Sales Enablement & Technical Sales Support

• Build and maintain a comprehensive suite of sales enablement tools, including sales decks, sales plays, competitive battle cards, objection handling guides, ROI calculators, and customer-facing technical presentations.
• Serve as a technical resource in strategic customer meetings, providing scientific credibility and expertise to support complex sales conversations and help close high-value opportunities.
• Partner closely with the sales team to identify knowledge gaps, understand the voice of the customer, and create targeted materials that address real buyer objections and questions.
• Represent Greenfield at industry conferences, trade shows, and technical symposia as a subject matter expert, supporting both marketing presence and direct customer engagement (e.g., CPhI, Interphex, BIO).
• Develop and deliver internal training sessions and lunch-and-learns for the sales team on product applications, technical differentiation, and pharma manufacturing trends.

Customer & Market Intelligence

• Maintain a deep understanding of pharmaceutical manufacturing workflows, regulatory requirements (GMP, ICH guidelines), and evolving customer needs to ensure marketing programs stay technically relevant and credible.
• Conduct competitive analysis and monitor the landscape of specialty chemicals, solvents, and bioprocessing solutions to inform differentiated positioning.
• Gather and synthesize voice-of-customer insights through sales feedback, customer interviews, and industry engagement to continuously sharpen messaging and content.

Cross-Functional Collaboration & Measurement

• Work closely with the broader marketing team on brand alignment, digital content programs, and integrated campaign execution to ensure technical content ladders up to corporate strategy.
• Track and report on content engagement, asset utilization by the sales team, and contribution to pipeline through regular reporting to marketing leadership.
• Manage project timelines and priorities across multiple simultaneous initiatives, balancing strategic and tactical deliverables.

Collaborate and Communicate: Work closely with sales, product, finance, and legal to ensure awareness and alignment to work priorities as well as a seamless customer experience; develop strategic communication process to ensure company is valuing work.

Continuous Improvement: Stay up-to-date life science industry trends, competitive landscape and customer needs, as well as emerging marketing technologies to ensure the company is creating the most effective messaging and marketing programs possible.

Your Experience Should Include: 

• 3–5 years of hands-on bench science experience in pharmaceutical or biopharmaceutical manufacturing is strongly preferred – familiarity with GMP environments, analytical methods, formulation, bioprocessing, or quality systems is a significant advantage.
• Advanced degree in chemistry, biochemistry, chemical engineering, pharmaceutical sciences, or a related scientific discipline (M.S. or Ph.D. preferred; B.S. with strong relevant experience considered).
• 3–5 years of experience in technical product marketing, scientific marketing, or a related field; experience in solvents and buffers, pharmaceutical raw materials is a strong plus.
• Demonstrated ability to develop high-quality technical marketing content – application notes, white papers, product data sheets, sales decks – that resonates with scientific and procurement audiences.
• Proven track record supporting new product launches, including building go-to-market assets and collaborating cross-functionally to execute launch plans.
• Experience in customer-facing technical roles – comfortable presenting to scientists, engineers, and procurement teams in both sales support and conference/event settings.
• Strong written and verbal communication skills with the ability to translate complex scientific concepts into accessible, compelling narratives for varied audiences.
• Entrepreneurial and execution-oriented mindset – comfortable working in a growing, fast-paced environment where you will both develop strategy and roll up your sleeves to get things done.
• Experience leveraging AI tools to improve content creation and marketing efficiency is a plus.
• Familiarity with marketing technologies (CRM, marketing automation, ABM platforms, analytics) is beneficial but not required.

Total Compensation & Care: 

• Base salary dependent on experience and demonstrated performance 
• Formal and informal training opportunities 
• Comprehensive health and dental benefits 
• Income protection: short- and long-term disability coverage, life insurance, paid personal sick time 
• Vacation time exceeding industry standards 
• Company funded retirement savings program with individual contribution opportunities 
• Meaningful and challenging work 
• Curated intentional culture focused on growth and development, engagement, and communication 

Why Join Greenfield?

• We innovate, collaborate, and work with purpose. Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet, and our work has a positive impact on the environment around the world. 
• Are you passionate about creating exceptional customer experiences, thriving in a culture of innovation, and driving sustainable solutions? At Greenfield, you’ll join a high-performance team dedicated to making a positive impact on the planet while advancing your career.
• With offices in the U.S., Canada, and Ireland, Greenfield Global is family-owned and operated and has been awarded “Canada’s Best Managed Companies” Platinum-level designation since 2015.

Core Principles 

• Innovation: We are constantly seizing opportunities to develop new products, processes and methods to meet the diverse and demanding requirements of our customers. 
• Collaboration: We are part catalyst, part collaborator. We work with partners to get the most out of our existing products, and to develop custom solutions for our customer requirements. 
• Responsibility: Our commitment to give back to local communities in the US and Canada goes beyond the bottom line. We give back to the planet by processing renewable resources into low carbon fuels and chemicals. 
• Agility: Our team is not only fast, we have the flexibility and creativity to pivot with customer needs to develop custom-made, on-time solutions. 
• Discipline: At every plant, and for every customer, for every shipment, we put quality first. We operate a tight, transparent supply chain while meeting the highest regulatory standards. 

Greenfield Global USA, Inc. is an equal opportunity employer that is committed to providing a workplace free from harassment and discrimination. All qualified applicants for employment will be considered without regard to race, color, religion, sex, sexual orientation, marital or domestic partner status, gender identity or expression, pregnancy, age, national origin, ancestry, disability status, genetic information, veteran status, or any other legally protected characteristic.