Senior Manager, Product Marketing

The Senior Manager of Product Marketing is a strategic, insights-driven role responsible for defining, positioning, and enabling the success of Mom’s Meals products and solutions across all target audiences. This role owns the development of compelling value propositions, competitive positioning, messaging frameworks, and go-to-market (GTM) strategies that equip our sales and marketing teams to win in the market. The role translates customer, market and competitive insights into strategies that fuel growth – ensuring offerings are clearly differentiated, commercially viable, and aligned with our brand and business goals.

The ideal candidate is a strong strategic thinker with exceptional communication skills, a deep understanding of B2B and B2C buyer needs, and proven success partnering closely with product, sales, and marketing teams to shape how we position our offerings and drive adoption. They thrive in a fast-paced environment, bring structure to ambiguity, and have a passion for storytelling, data-driven decision making, and cross-functional collaboration.

Salary Range: 116,644-160,400

• Develop differentiated positioning, messaging frameworks, and value propositions for core products, new offerings, and vertical markets
• Translate complex product features into clear, compelling customer benefits across multiple audiences. Ensure all messaging aligns with company’s brand positioning
• Lead the planning, coordination, and execution of GTM strategies for new products, program enhancements, and major initiatives
• Empower sales teams with effective enablement tools and training - including product education, positioning, and storytelling to support closing and retaining business. Create and maintain sales enablement assets such as pitch decks, product one-pagers, competitive battle cards, FAQs and training content
• Lead market research and insight development to understand buyer needs, market trends, competitive landscape, and value drivers
• Maintain competitive intelligence and ensure the organization understands how we compare in terms of product, value and position
• Partner with Product, Sales, Operations and Marketing leadership to ensure product-market fit, readiness and consistent messaging
• Define KPIs for product marketing activities; track, measure and report performance

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of experience in product marketing, sales enablement or related strategic marketing role
• Proven background in producing high quality customer-facing content and field assets to strategically evangelize key messages including articles, demos, webinars, videos, technical collateral, etc.
• Outstanding written and verbal communications skills with the capacity to explain and translate complex concepts into simple and intuitive value-driven messaging
• Skilled at leading without authority and navigating matrixed teams
• Brings structure, prioritization, and accountability to cross-functional initiatives
• Highly organized and able to prioritize and drive efficiency in your work to deliver on time in support of aggressive goals
• Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth

• MBA
• Intellectual curiosity and bias for action
• Driven to make an impact with powerful messaging and collateral
• Self-confident with high energy
• Exceptional communication skills to foster positive business relationships
• Superior organizational and project skills; strong attention to detail
• Engaging presentation skills
• MS Office Suite proficiency

• Repetitive motions that include the wrists, hands and/or fingers
• Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
• Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus