Senior Manager, Paid Media Marketing

I.  Job Summary 

The Senior Manager of Marketing is responsible for the strategy, planning, execution and management of paid media plans supporting multiple lines of business within the WM umbrella.  This role is responsible for delivering revenue growth through campaigns that both promote the WM brand and drive customer acquisition.  This includes liaising with internal stakeholders and managing external agencies.

• Establish paid media strategy and goals that align with corporate and departmental objectives.

• Drive business growth through national paid media campaigns for residential and commercial services.  This includes paid search, display, video, social, connected TV, linear TV, etc.

• Support area teams in delivering against goals by driving strategy and execution of local campaigns. 

• Manage corporate brand media including campaigns that are a part of sports sponsorships (e.g. PGA, MLB).

• Manage media budgets with a performance-driven mindset, serving as a thoughtful steward of company resources to maximize impact and efficiency.

• Partner with stakeholder teams to ensure the end-to-end customer experience is set up for optimal performance including messaging, pricing and e-commerce.

• Develop and maintain reporting tools that monitor performance and identify optimization opportunities.

• Evaluate emerging technologies and channels. Provide thought leadership and perspective for adoption where appropriate.

II.  Essential Duties and Responsibilities  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other minor duties may be assigned.

• Plan, direct, oversee and execute the development and implementation of WM’s paid media strategy consistent with established overarching corporate marketing strategies and objectives
• Work directly with Dir Marketing, SLT members, and key senior corporate and group leaders, as required, providing the leadership and expertise needed to define, develop and integrate the company’s near and long-term marketing initiatives into a cohesive and category leading marketing strategy that can support the evolution of the business
• Develop an advertising roadmap to support brand building, customer engagement and lead generation, ensuring the website delivers the best experience for our customers, aligns with marketing strategies across channels
• Oversee vendor evaluation, execution and management of all contracts relating to paid media, lead generation, and agency services.
• Partner with internal departments and external agencies in finding or developing marketing strategies to grow the business online and offline, meeting revenue/cost goals.
• Direct the day-to-day online operations relating to paid media with oversight responsibility for key performance drivers and resulting operating metrics.
• Oversee cross-functional teams and direct the strategy to ensure all paid media marketing initiatives drive top line revenue growth, optimize return-on- investment and achieve other key performance indicators and that business projects are executed within budget and on schedule.
• Develop and implement a best-in-class analytics process to ensure all paid media initiatives are set against measurable objectives and there is recourse to ensure changes can be made to meet expectations.
• Lead cross-functional high performing teams with a strong sense for considering customer needs, incorporating company goals, and creating an experience able to inspire brand loyalty and acquire customers.
• Work with digital team to develop redesign and enhancement roadmaps; analyze data, determine insights, and develop recommendations to optimize the user experience.

III.  Supervisory Responsibilities

Potential to manage one additional resource depending on supervisory experience and business need. 

IV.  Qualifications

The requirements listed below are representative of the qualifications necessary to perform the job.

Must live and work in the U.S. 

Houston, TX. location highly preferred. 

A.  Education and Experience

B.  Certificates, Licenses, Registrations or Other Requirements

• Preferred: None

C. Other Knowledge, Skills or Abilities Required

• Customer first approach: Strong understanding of customer segments, or an ability to derive a fact-based perspective using primary and secondary research to gather insights into customers’ needs, wants and pain points
• Operations / business / financial knowledge: Strong understanding of WM’s operations and service capabilities, or an ability to become a quick study, that translates this knowledge into practical and impactful features that add value to our customers without contributing to inefficiency for the business.  Solid financial acumen, including understanding of key financial statements and concepts such as P&L and ROI
• Impact-orientation: Strong focus on thoughtful maximization of value creation and capture, with a nose of “following the money” but recognizing that to capture value we must deliver value to our customers.  Successful candidate will have a track record of meaningful and measurable customer and financial success
• Collaboration: Ability to partner with stakeholders in general management, CE, Sales, Pricing, Operations, Technology, Finance, Legal, HR and other functions for the success of the Company, focusing on the greater good of the Company, its employees and customers
• Communication: Strong oral and written communication skills, with a proven ability to synthesize and tailor complex material into simple and easily digestible content by experts and non-experts alike, including Corporate and Area stakeholders, and potentially the WM Board of Directors and WM investors.  The successful candidate will have a track record of proactively speaking up and constructive dissent, where a contrarian opinion is held
• Influencing: Ability to build rapport, authentic and meaningful relationships, and comfortably influencing all levels of the organization
• Dispute resolution: Ability to combine all qualities above to resolve most day-to-day disputes independently and without more senior executive support
• Fact and data-driven approach: Track record of relying on facts and data to drive action, as opposed to over-relying on instinct, gut feel, experience or opinion.  The successful candidate will have a track record of frequently using data, absent of sampling bias, to overcome confirmation bias thereby ensuring the right decision is ultimately made even where counter-intuitive

The expected base pay range for this position across the U.S. is $141,450 - $187,392  This range represents a good faith estimate for this position.  The specific salary offered to a successful candidate may be influenced by a variety of factors including the candidate’s relevant experience, education, training, certifications, qualifications, and work location.

V. Benefits 
At WM, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more! Our employees also receive Paid Vacation, Holidays, and Personal Days. Please note that benefits may vary by site. 

If this sounds like the opportunity that you have been looking for, please click "Apply".