Senior Manager – Lifecycle Marketing & CRM

About Lunar Solar Group:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Our Culture

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

Who we are looking for:

Lunar Solar Group is seeking a Senior Manager – Lifecycle Marketing & CRM to lead lifecycle strategy across a portfolio of fast-growing DTC brands. Reporting to the Director of CRM, you will manage key client relationships and own high-level acquisition and retention strategy spanning email, SMS, loyalty, referral, and subscription programs.

You will guide omni-channel planning, oversee campaign calendars, and partner with CRM Managers and Analysts to ensure seamless execution across builds, segmentation, QA, reporting, and automation optimization. This role is hands-on and strategic, requiring strong expertise in Klaviyo and lifecycle best practices, as well as the ability to deliver clear insights, recommendations, and performance-driven solutions.

Key Responsibilities:

Client Strategy and Relationship Management

• Lead day-to-day client relationships and serve as the strategic point of contact across assigned accounts.

• Develop and execute acquisition, retention, and omni-channel strategies that support client KPIs.

• Build, manage, and optimize subscription, loyalty, and referral programs, including strategy development, launch, ongoing iteration, and performance analysis.

• Analyze weekly, monthly, and ad hoc reporting to identify insights, trends, and opportunities; present recommendations to clients and internal stakeholders.

• Stay current on industry trends, platform updates, and email/SMS best practices; proactively recommend innovative ideas, tools, and strategies.

• Set clear expectations with clients regarding scope, deliverables, timelines, and required inputs; proactively address misalignment.

• Communicate confidently and professionally during challenging or high-stakes conversations, including resetting expectations or navigating difficult feedback.

• Provide timely, constructive feedback to internal collaborators to maintain quality and accountability across all workstreams.

Email and Lifecycle Program Ownership

• Own the full email production workflow from ideation to design handoff, build, segmentation, QA, and deployment.

• Ensure cohesion across all channels and ensure strategies align with broader marketing goals.

• Provide final QA for all deliverables, including content, segments, briefs, deployment settings, and reporting accuracy.

• Maintain high standards of execution and ensure timelines are consistently met.

Requirements:

• 3-5 years of email marketing experience in the e-commerce industry.

• Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.

• Experience with CRM tech outside of Klaviyo (e.g. Braze, Attentive, Recharge, Stay AI, Shopify, Wonderment, Yotpo etc.)

• 2+ years of agency experience.

• 2+ years of client relationship management.

• Experience building and managing subscription and loyalty programs, including platform setup, customer flows, segmentation, and performance monitoring.

• Strong organizational and presentation skills.

• Experience compiling, analyzing and tracking data to aid in decision making.

• Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.

• Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.

• Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.

• Proven ability to set clear expectations with clients, manage boundaries, and navigate difficult or sensitive conversations with confidence and professionalism.

• Strong communication skills with the ability to deliver direct, constructive feedback to both clients and internal teams.

• Knowledge of CSS or HTML is a strong plus.

Benefits:

• Competitive salary.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development and training opportunities.

• Inclusive and supportive work environment that values creativity and innovation.

• 401k with match