Senior Manager/Director, Product and Content Marketing

Senior Manager / Director, Product and Content Marketing

Full-time | Remote - United States | Reports to VP of Marketing | Travel: 10%, domestic U.S.

About LIV

LIV is a leading innovator in fire safety and compliance software solutions. Our flagship Inspection, Testing, and Maintenance (ITM) platform empowers fire departments, businesses, and third-party inspectors across the United States to streamline fire safety compliance. By offering real-time tracking, automation, and collaborative tools, LIV simplifies risk assessments, inspection reporting, and regulatory compliance management. Our mission is to enhance safety, reduce fire-related risks, and provide a seamless, technology-driven approach to protecting lives and properties. With a commitment to excellence, LIV is focused on transforming how cities and towns nationwide manage fire safety standards.

To learn more about LIV, visit www.livsafe.com

About the Role

We’re looking for a Senior Manager/Director, Product and Content Marketing to build and lead three critical functions at LIV: product marketing, content marketing, and communications. This is a foundational role—you’ll have the opportunity to define how LIV shows up in the market, how we tell our story, and how we translate product value into pipeline. You’ll shape these functions from the ground up at a company where the work is meaningful and the growth trajectory is steep.

You’ll partner closely with the VP of Marketing, the Product team, the Customer Experience team, and the Growth Marketing function to ensure LIV’s messaging, content, and go-to-market programs are aligned, compelling, and driving results. You’ll also contribute to brand strategy and voice as a key stakeholder, ensuring everything we put into the market reflects who we are.

This is an early-stage opportunity with real ownership. You’ll operate in an AI-forward environment, leveraging tools like Claude, HubSpot, Profound, and Notion—and building AI-powered workflows and agents to scale your impact well beyond what a traditional team could achieve.

Key Responsibilities

Product Marketing

• Own product positioning, messaging, and go-to-market strategy in partnership with the Product team and VP of Marketing.

• Translate product capabilities, releases, and roadmap into compelling narratives for AHJs, inspection companies, and civic partners.

• Develop sales enablement materials—battle cards, one-pagers, demo scripts, competitive briefs—that arm the sales and BDR teams to win.

• Lead product launch programs from messaging through execution, coordinating across marketing, product, sales, and CX.

• Build and maintain competitive intelligence and market research to inform positioning and strategy.

• Partner with the Customer Experience team to capture customer stories, case studies, and proof points that drive credibility.

Content Marketing & Thought Leadership

• Build and execute a content strategy that positions LIV as the authority in fire and life safety compliance—spanning blog, long-form assets, case studies, whitepapers, video, and magnet content.

• Create a sustainable editorial calendar and AI-powered content engine that feeds organic growth, SEO, AEO, and mid-funnel nurture programs.

• Develop thought leadership programs that elevate LIV’s executives and subject matter experts as industry voices—including speaking sessions, bylined articles, and conference content.

• Partner with Growth Marketing to ensure content maps to the buyer journey and supports demand generation goals.

• Support the SEO and AEO (answer engine optimization) strategy to grow LIV’s organic visibility and capture high-intent search traffic.

Communications & PR

• Own external communications including press releases, media relations, PR strategy, and crisis communications.

• Build relationships with trade media, industry publications, and relevant journalists in the fire safety and govtech space.

• Develop and manage LIV’s social media strategy, calendar, and execution—building an engaged audience of fire safety professionals and industry stakeholders.

Brand Contribution

• Serve as a key contributor to LIV’s brand identity, voice, and visual standards—ensuring consistency across all channels and customer touchpoints.

• Partner with the VP of Marketing on brand strategy and positioning as the company scales.

AI-Forward Operations & Team Scaling

• Operate in an AI-forward manner, using tools like Claude, HubSpot, Notion, and other tools to accelerate output and quality.

• Build AI-powered workflows, agents, and toolsets that multiply team capacity and enable LIV’s marketing function to punch above its weight.

• Identify opportunities to automate, systematize, and scale content production, research, and campaign execution through AI.

Skills, Experience, and Qualifications

Required

• Demonstrated experience in product marketing, content marketing, and/or communications in a B2B SaaS environment.

• Exceptional writer and storyteller who can translate complex, technical subject matter into clear, compelling content for a specialized audience.

• Experience developing product positioning, messaging frameworks, and go-to-market strategies.

• Strategic thinker who can build a 12-month roadmap and also ship a LinkedIn post—comfortable operating at both the strategic and executional level.

• Strong project manager who keeps multiple workstreams moving. Proactive, organized, and comfortable managing competing priorities at startup pace.

• Deeply curious about the industries you serve. You learn fast, ask the right questions, and develop genuine expertise in your company’s space.

• Comfortable operating at startup speed and scale. You don’t wait for perfect—you ship, learn, and iterate.

• Experienced with modern marketing and AI tools. Familiarity with HubSpot, Salesforce, Notion, SEO/AEO tools like Profound and AI-assisted workflows is a plus.

• Collaborative and low-ego. You build strong relationships across teams and understand that marketing is a team sport.

Nice to Have

• Direct experience in fire safety, public safety, or adjacent govtech/compliance industries.

• A portfolio that demonstrates product marketing, brand-building, or content programs that drove measurable business results.

• Experience building a marketing function from early stage—you’ve been the first (or close to first) product marketing or content hire and know what it takes to build from scratch.

• Hands-on experience building AI workflows, agents, or automated toolsets to scale marketing output.

• PR and media relations experience, particularly in trade and industry media.

Why Join LIV

• Be part of a mission-driven company transforming public safety and fire compliance nationwide.

• High-visibility role with meaningful cross-functional collaboration.

• Supportive, team-oriented culture where your ideas matter.

• Ground-floor opportunity to build and define product marketing, content, and communications from scratch.

Compensation & Benefits

• Competitive compensation and performance-based incentives commensurate with experience.

• Comprehensive benefits package, including healthcare, 401(k), and generous PTO.

• Full-time remote role with flexible work arrangements.

• Opportunity to shape the direction of a growing marketing organization.

• Collaborative team focused on execution, innovation, and continuous improvement.

• High-growth, low-ego environment with meaningful ownership and visibility.

• Professional development and leadership growth opportunities.

• Mission-driven work with a measurable impact on community safety nationwide.

Inclusive Hiring Note

Not sure you meet every qualification? We encourage you to apply anyway. At LIV, we value potential, passion, and a willingness to learn.