Senior Manager/Director of Marketing - Demand Generation
LotlinxSince our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.
Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.
Job Summary
We’re looking for a results-driven Sr. Manager/Director of Marketing - Demand Generation to lead the strategy, execution, and optimization of programs that drive pipeline and revenue growth. This leader will own the full demand engine — from awareness to conversion — and partner closely with sales, product, and marketing teams to build scalable programs that deliver measurable business impact.
If you’re equal parts strategist, operator, and growth-thinker who thrives on turning insights into pipeline, we want to meet you.
Key Responsibilities
Demand Strategy & Planning
- Own the demand generation strategy aligned to revenue targets and company growth goals
- Build integrated, multi-channel programs across digital, paid media, events, partnerships, and lifecycle marketing
- Develop segmentation, targeting, and messaging strategies that improve conversion and pipeline velocity
Pipeline & Revenue Ownership
- Drive qualified pipeline growth and marketing-attributed revenue
- Partner with Sales leadership to optimize lead management, scoring, routing, and follow-up processes
- Continuously test, measure, and optimize performance across the funnel
Campaign Execution & Optimization
- Lead campaign development from concept through launch, measurement, and iteration
- Manage paid acquisition, nurture programs, and conversion optimization efforts
- Use data, attribution, and experimentation to improve ROI and CAC efficiency
Team & Cross-Functional Leadership
- Build and mentor a high-performing demand generation team
- Collaborate with Product Marketing, Content, RevOps, and Sales to ensure consistent messaging and funnel alignment
- Manage agency and vendor relationships as needed
Qualifications
- 7–10+ years in B2B marketing, with deep expertise in demand generation or growth marketing
- Proven track record of driving leads, pipeline and revenue
- Strong understanding of modern marketing channels, attribution models, and lifecycle strategy
- Experience working closely with Sales and RevOps in a revenue-driven environment
- Analytical mindset with comfort using data to guide decisions and prioritize investments
- Experience managing budgets, forecasts, and performance metrics
Experience in SaaS, AI, or data-driven technology companies (preferred, but not required) - Experience marketing to car dealers (preferred, but not required)
Salary Range: $130,000 - $200,000, plus an annual target bonus.
Benefits: Medical, Dental, Vision, Matching 401k
Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Lotlinx is not currently able to offer sponsorship for employment visa status.
Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.
Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.