Senior Manager, Digital Marketing

Our story

Strada is a people, payroll, and technology leader that simplifies international workforce management. Across 180 countries, Strada designs and delivers people-first solutions powered by cloud-based technology that help organizations grow and enable workforces to perform at their best.

To learn more about us, visit stradaglobal.com

Job Title: Senior Manager of Digital

Location: Virtual

Job type: Full-Time

Job summary:

We are looking for an experienced and strategic Senior Manager of Digital to lead our digital marketing function and drive best-in-class execution across all online channels. Reporting to the Senior Director of Marketing, you will own the digital strategy that powers brand awareness, engagement, and demand generation globally. This role combines leadership, innovation, and hands-on expertise in digital marketing, ensuring our brand delivers exceptional experiences across all owned and earned platforms (ex: web, social, paid media, and emerging platforms). You will oversee a team responsible for web design and optimization, digital advertising, SEO, analytics, and marketing technology, while partnering closely with creative, content, and demand generation teams.

Key responsibilities:

Digital Strategy & Leadership

• Define and execute a global digital marketing strategy aligned with business objectives and brand vision.
• Lead and mentor a team of digital specialists, fostering innovation and continuous improvement.
• Own the roadmap for owned and earned digital channels, including website, paid media, SEO, and emerging platforms.
• Optimize user journeys to increase engagement and lead conversion.
• Drive optimization and A/B testing on digital properties.
• Ensure consistency of digital experience across owned channels.

Website & Digital Experience

• Manage the strategy, UX, and performance of key digital channels (Ex: website, landing pages, conversion flows) to deliver a seamless, high-performing user experience.
• Ensure web content and design reflect brand guidelines and support campaign objectives.
• Drive conversion rate optimization and personalization strategies.

Performance Marketing & Paid Media

• Manage global paid media programs across search, display, social, and ABM platforms.
• Partner with Demand Generation and Field Marketing teams to design and execute campaigns that drive pipeline and ROI.
• Monitor and optimize performance using analytics and attribution models.

Content & Thought Leadership Support

• Collaborate with creative and content teams to amplify thought leadership through digital channels.
• Ensure digital assets for blogs, reports, and social campaigns are optimized for engagement and reach.
• Innovate new ways to showcase brand expertise through interactive and multimedia formats.

Analytics & Technology

• Collaborate with Sales Operations to manage analytics and reporting, providing insights to inform strategy and improve performance.
• Stay ahead of digital trends, tools, and best practices to maintain competitive advantage.

Skills & competencies: 

• Proven experience leading digital marketing in a B2B or global brand environment.
• Expertise in owned and earned digital strategy, UX/UI, SEO, paid media, and analytics.
• Strong leadership and team management skills.
• Proficiency with marketing platforms (ex: HubSpot, Salesforce, Google Ads, LinkedIn Ads, Demandbase) and analytics tools.
• Ability to balance strategic vision with hands-on execution.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.

Benefits:

We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options. 

By applying for a position with Strada, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Strada’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test.  You will be notified during the hiring process which checks are required by the position.

Our commitment to diversity and inclusion:

Strada is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Strada, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity policy statement:

Strada is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, colour, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law.   In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Strada provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the employing country:

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Strada.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.