Senior Manager, Campaign Marketing

About eSentire

eSentire, the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organizations in 80+ countries across 35 industries from known and unknown cyber threats by providing Exposure Management, Managed Detection and Response and Incident Response services designed to build an organization's cyber resilience & prevent business disruption. Founded in 2001, eSentire protects the world's most targeted organizations, with 65% of its global base recognized as critical infrastructure, vital to economic health and stability. By combining open XDR platform technology, 24/7 threat hunting, and proven security operations leadership, eSentire's award-winning MDR services and team of experts help organizations anticipate, withstand and recover from cyberattacks.

About the Role:

The Sr. Manager, Campaign Marketing leads eSentire's outbound growth marketing campaigns, owns our Tier 1 event strategy targeting security decision-maker prospects, and directs the programs that drive expansion revenue and customer retention. This role manages the Customer Marketing Manager and Growth Marketing Program Specialist, and also supports international campaigns and integrated channel partner marketing.

Responsibilities:

• Lead and manage the campaign marketing team, including the Customer Marketing Manager and Growth Marketing Program Specialist, setting goals, coaching performance, and developing their careers.
• Own the budgeting, planning, and execution of integrated campaigns, including virtual summits, third-party webinars, bespoke reports, and industry surveys built around topics that resonate with and engage prospects matching eSentire's ideal customer profile.
• Have end-to-end ownership of eSentire's strategy and execution for its presence at Tier 1 events in North America.
• Direct the customer marketing and advocacy strategy, executed through the Customer Marketing Manager, with a mission to build a community of fanatic brand advocates.
• Partner with sales and marketing leadership to grow customer advocacy (referrals, testimonials, references), identify cross-sell and upsell opportunities, and increase loyalty and retention.
• Guide creative marketing and communications efforts that engage and motivate customer advocates.
• Act as a senior liaison between customers and the rest of the organization on retention and expansion messaging.
• Collaborate cross-functionally with sales, product marketing, and operations to deliver an excellent customer experience and hit pipeline and revenue goals.
• Support international teams by directing integrated campaigns in UKI and Rest of World (ROW).
• Support the channel team’s campaign needs by partnering with the channel team and key channel partners.

Requirements:

• 8+ years of B2B marketing experience, including 2+ years directly managing or leading marketing team members.
• Proven track record building and executing integrated demand generation campaigns (virtual events, webinars, content syndication, industry reports) that generate qualified pipeline.
• Experience owning event strategy and execution for major (Tier 1) industry events, including budget management and post-event ROI reporting.
• Background in customer marketing, advocacy, or retention/expansion programs, building reference, testimonial, and referral programs that support cross-sell and upsell motions.
• Experience marketing to security, IT, or other technical B2B buyers is strongly preferred; cybersecurity or SaaS industry experience is a plus.
• Comfortable managing multiple concurrent campaigns and stakeholders, including international teams (UKI/ROW) and channel partners.
• Hands-on proficiency with marketing automation and campaign tools (e.g., Pardot, Salesforce, or similar platforms) and campaign performance reporting.
• Strong collaborator who works effectively across sales, marketing, and channel teams, with the judgment to operate independently against shared business goals.
• Excellent written and verbal communication skills, with experience presenting campaign strategy and results to senior stakeholders.

This posting is for an existing vacancy

Work Location

If the successful candidate is located within 50 km of our Waterloo, Ontario office, this role will follow a hybrid schedule: work from home on Mondays and Fridays, and work onsite Tuesday through Thursday. Candidates residing more than 50 km from the office will work fully remote.

Compensation Range

The expected base salary range for this role is $140,000-$150,000 CAD. This range is for the primary location for which the job is posted. Actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge, skills, and internal equity.

Our Culture and Values

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes:

• Competitive benefit program
• Paid parental leave
• Matching RRSP or 401K program
• Competitive employee referral bonus

Accommodation
If you have any accessibility requirements during the recruitment process, please reach out to our HR team at talentacquisition@esentire.com and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address.