Senior Integrated Marketing Manager

About Sandboxx

Sandboxx serves the entire military-connected world: recruits in training, active duty service members, the families and supporters who stand behind them, and the broader public interested in military life. Four products do the work:

• Sandboxx Letters: The fastest way to write a recruit in basic training. Tens of thousands of letters are shipped every week. Letters are how most users first meet Sandboxx.
• Waypoints: A premium tool for active duty Marines built around staying mission-ready: PFT/CFT fitness tracking, career progression (courses, duties, ribbons), real-time MARADMIN/ALMAR alerts, and community by MOS and duty station.
• Community: A members-only space for the military-connected community to talk through what they're going through, organized by branch and supported by experts.
• Sandboxx News: A public-facing military media property covering news, life on base, gear, careers, and culture. Built for anyone interested in military life and technology, not just service members and their families.

Most users first meet Sandboxx through Letters during boot camp. What happens next is the marketing team's job: keeping people engaged after that first moment, moving them across products when there is a real reason to, and pulling in new audiences who would never have found us through Letters alone.

About the Role

We are hiring a Senior Integrated Marketing Manager to run integrated marketing across the business. Reporting to the Director of Marketing, you're a senior individual contributor (IC) who connects the work across paid, lifecycle, GTM, brand partnerships, web, and reporting, and ships campaigns that move as one program instead of disconnected channel efforts.

You will own GTM execution for product launches, integrated campaigns that span paid / lifecycle / web / partner channels, brand partnerships and earned-media moments, the marketing site and blog, and the performance story that goes to leadership each week. You'll keep paid acquisition operating against targets in partnership with our agency. The center of gravity is integration: making the channels add up to a coherent program.

This is a role for someone who pushes work forward without being asked, ships on tight timelines, and treats every campaign as a system that has to work end-to-end.

The Bar: What "Operating at This Level" Looks Like

This role is for a deep B2C marketing operator. We're looking for someone with 6+ years of consumer marketing experience, the majority of their career spent marketing products to consumers, not businesses. You've built campaigns from insight to launch to optimization across multiple categories or company stages. You understand how to position a consumer product, know what good creative looks like, and have a real point of view on audience, channel, and brand. If most of your career has been B2B, this isn't the seat.

What's also non-negotiable is the speed and self-sufficiency that modern tooling makes possible. Here's a week we'd expect you to be able to run:

• Monday: ship 3 pixel-perfect landing pages using an AI site builder, on-brand and conversion-ready.
• Tuesday: wire those pages up to our ad platforms and Iterable through an MCP server or a server-side API, so the data flows where it needs to without a ticket.
• Wednesday: sit with our Lifecycle Marketing Manager and build the full push / SMS / email journey that runs off the campaign.
• Thursday: stand up a campaign dashboard using AI tooling, with support from our data scientist for anything that needs custom modeling.
• Friday: publish full-funnel reporting on the campaign with a clear narrative, recommendations, and what we're testing next.

The marketer matters more than the tooling. The tooling is what lets one marketer operate at this scale. If reading that week makes you uncomfortable, this isn't the seat. If it makes you want to start Monday, keep reading.

Why We Are Hiring For This Role Now

Hyper-growth phase: We are scaling from 700k to 1m+ active users this year. Marketing is doing more things at once than ever, and we need someone to make the work add up.

Four products, one calendar: Letters, Waypoints, Community, and Sandboxx News all need marketing support, each one talking to a different audience. We need someone who can sequence the work and keep launches clean.

GTM gap: Product is shipping faster than we can launch. We need an owner for launch execution so every release lands with the right campaign behind it.

Brand partnerships and earned moments are untapped: Some of the best marketing in our category isn't an ad, it's a moment. The LEAP "Letters to Space" campaign is a template we want to repeat: brand partnerships, cultural tentpoles, and in-person activations that earn coverage and create real emotional resonance.

What You'll Own

GTM and launch execution

• Run the marketing launch process end-to-end: timelines, messaging, asset readiness, channel sequencing, and post-launch readouts.
• Partner with Product and Engineering on every release that touches users.
• Build a launch playbook so launches stop feeling like fire drills.

Integrated campaign management

• Plan and ship campaigns that move across paid, lifecycle, web, content, community, and partner channels as a single coordinated program.
• Align messaging across audiences (recruits, active duty, supporters, families, broader military-interested public) so the same campaign lands consistently everywhere it shows up.
• Hold the campaign calendar across the team.

Brand partnerships and earned moments

• Land 1-2 brand partnerships or earned-media activations per quarter that put Sandboxx in front of audiences we couldn't otherwise reach, or create moments that earn their own coverage.
• Think across categories: cultural tentpoles (NBA Finals week, the Super Bowl, military appreciation moments), brand co-marketing (FedEx on fast delivery, LEAP on space, brands that share our audience), and experiential activations (pop-ups near bases, family "day at boot camp" experiences, on-base moments). LEAP is the bar.
• Own the work end-to-end: spot the moment, build the pitch, sell the partner, scope the activation, run production, ship the campaign, capture the story.
• Partner with the Community team on every IRL activation. They know the audience and the cultural cues; you bring the partnership and production muscle.
• Bring back UGC, content, and stories that paid, lifecycle, web, and News can use long after the moment ends.

Paid acquisition oversight

• Keep paid acquisition operating against tight CAC targets across Meta, TikTok, Google Ads, DSPs, and app-install networks, working with our agency.
• Bring the strategy: budget allocation, channel mix, creative direction, testing roadmap. You don't have to be in Ads Manager all day, but you have to know enough to push back when something isn't working.
• Coordinate the creative pipeline (in-house, AI tooling, external partners) so paid never goes dark waiting on assets.

Lifecycle partnership

• Partner with our Lifecycle Marketing Manager to set lifecycle priorities, shape segmentation, and align campaigns with broader integrated motions. The Lifecycle Manager owns execution in Iterable; you bring the integration.

Website, blog, and Sandboxx News

• Own the marketing site and blog end-to-end: information architecture, conversion experiments, SEO, AI-search optimization, and ongoing content optimization.
• Revive neglected blog posts, tune headlines, and turn the blog into a real lead-generation engine.
• Work with the Sandboxx News team weekly to align coverage with marketing priorities, surface campaign-worthy stories, and run distribution and acquisition experiments off News content.

Community partnership

• Work with the Community team on a daily-to-weekly basis to align campaigns with what's happening in Community, surface member moments worth amplifying, and route campaigns through Community channels where it makes sense.
• Co-create the in-person side of brand partnerships and earned moments with the Community team.
• Treat Community as a content and insight engine. The conversations there are some of the best raw material we have.

Marketing performance and reporting

• Own the weekly performance readout: what moved, why, what we're doing about it, and what to watch.
• Build and maintain dashboards in GA4, Looker, and our internal data warehouse, and turn them into a narrative people across the company can act on.
• Surface trends and opportunities nobody else has time to spot.

What You Will NOT Do

• You will NOT manage a team. This is a senior IC role. Your leverage comes from AI, integrated thinking, and operating speed, not headcount.
• You will NOT inherit a polished system. You're being hired to build one.
• You will NOT use AI as a substitute for judgment. We will notice. We will care.
• You will NOT be bogged down by office politics or approval theater. We're small, direct, and we ship.

What We're Looking For

• 6+ years in B2C marketing, with the majority of your career spent marketing consumer products. B2B-only backgrounds are not a fit. Bonus for time spent across integrated marketing, growth, product marketing, or marketing operations.
• Demonstrated GTM experience: you've owned the launch of new products or features end-to-end.
• Operating range across paid, lifecycle, content, web, and partnerships. You don't have to be the deepest expert in any single channel, but you need real fluency across most of them.
• A nose for brand partnerships and earned moments. You can look at a calendar of cultural tentpoles, a list of brands that share our audience, and an empty patch of grass near a base, and see the campaign hiding there.
• Comfort owning a WordPress (or similar) site, running on-page SEO, and shipping landing pages with light HTML/CSS or AI-assisted code.
• Strong analytics and storytelling chops: GA4, Mixpanel, or Looker, and the ability to write a weekly narrative that leadership can act on. SQL or AI-assisted SQL fluency is a plus.
• Comfort with copywriting and quick-turn design (Figma or Adobe), and a track record of shipping creative that converts.
• Working knowledge of MMPs (Branch, AppsFlyer, or Adjust) and CDPs (mParticle or Segment).
• You use AI as a real part of your workflow, not as a buzzword on your resume. Be ready to walk us through how.

What Success Looks Like

Within the first month, you'll:

• Use all four products end to end: send a Letter, walk the active duty experience with Waypoints, post in Community, read News.
• Meet every cross-functional partner and document their pain points and priorities.
• Take ownership of the weekly performance readout and reshape it into something the team wants to read.

Within the first 3 months, you'll:

• Lead the GTM for at least one product or feature launch from kickoff through post-launch readout.
• Ship at least one integrated campaign that moves across paid, lifecycle, web, and partner channels in a coordinated way.
• Land one brand partnership or earned-media activation, or have one in production for next quarter.
• Talk to at least 10 customers across our key audiences and translate the learnings into prioritized inputs for the team.

Within the first 6 months, you'll:

• Own the launch playbook other team members can use to run their own launches cleanly.
• Have shipped 2-3 brand partnerships or earned moments, with LEAP as the quality bar.
• Drive measurable lift on at least one strategic priority (a launch, a partner program, a channel rebuild, an organic acquisition motion).
• Keep paid channels operating against CAC targets in partnership with our agency.

After 12 months, you'll:

• Operate a steady cadence of 1-2 brand partnerships or earned moments per quarter, with a repeatable approach to spotting, pitching, and shipping them.
• Maintain LTV:CAC of 4:1 or better across paid channels.
• Have built or scaled at least one new organic, partner, or earned channel that contributes meaningfully to growth.
• Be the person Product, Engineering, Community, and Sandboxx News loop in before launching anything that touches users.

What You're Like

• You ship. Every week, something goes live that wouldn't have without you.
• You push projects forward independently. You send the update before it's asked for.
• You see gaps before other people do and you fix them quietly.
• You can write a tight weekly update, run a clean kickoff meeting, and present a quarterly review with equal confidence.
• You use AI and automation to maintain leverage across this much surface area, but you do not let either override your judgment.
• You take ownership end-to-end without waiting for permission.

Bonus Points For

• Direct experience marketing to military, veteran, or government-connected audiences.
• A portfolio of brand partnerships, cultural moments, or experiential activations you've shipped. We want to see them.
• Product marketing or integrated marketing experience at a multi-product company.
• Iterable, Looker, and Branch (or AppsFlyer/Adjust) experience.
• App Store and Play Store conversion optimization (ASO) experience.
• You have built AI-powered workflows or automations that meaningfully changed how you work.
• Startup or high-growth company background.

Compensation, Benefits, and Perks

• Equity incentive plan
• 401(k) with matching and profit sharing
• Top-tier health insurance and family benefits
• Flexible paid vacation
• Paid parental leave

We look for people with a good sense of humor and zest for life, especially during interviews.