Senior Field Marketing Manager

Integration meets Innovation

At Celigo, we believe integration should empower — not exhaust — innovation. As a modern Integration and Automation Platform (iPaaS), we’re on a mission to simplify how companies integrate, automate, and optimize processes. Powered by game-changing technology like runtime AI and prebuilt, mission-critical integrations, Celigo is redefining how businesses connect their world.

This is a high-impact, strategic role responsible for owning and driving regional and segment-based go-to-market execution. The Senior Field Marketing Manager acts as a critical revenue driver, translating corporate strategy into measurable regional results. This person will operate with a high degree of autonomy and business acumen, working cross-functionally with Sales, Operations, and Product to create demand, accelerate high-value deals, and deeply embed our brand within key accounts and regional ecosystems. This role requires a seasoned marketer with a proven track record of maximizing ROI and demonstrating the courage to challenge and optimize existing playbooks.

What would you do if hired?

Regional & Segment-Based Execution

• Own the development and execution of holistic, regional, and vertical-specific marketing strategies that directly map to territory pipeline and revenue goals.
• Innovate ‘event-in-a-box' initiatives and scalable field motions, ensuring measurable impact and repeatability across territories.
• Strategic Partnership: Serve as the strategic marketing partner to Sales VPs and Directors, co-developing plans, setting quarterly priorities, and leading execution for top-tier target accounts.

GTM Alignment & Sales Collaboration

• Lead a robust, weekly communication cadence with regional Sales leadership to drive alignment, present commercial performance against shared metrics, and gather critical market intelligence to influence global strategy.
• Act as the primary commercial bridge between regional sales teams and the broader marketing organization, ensuring a seamless, aligned, and optimized go-to-market motion.
• Champion the execution of sales plays, owning enablement, measurable execution timelines, and closed-loop follow-up to demonstrate clear revenue attribution.
• Embed into core sales rhythms (e.g., QBRs, team meetings) to provide strategic input and proactively uncover new opportunities for revenue acceleration.
• Synthesize and deliver timely, high-level field insights and candid feedback to Global Campaign and Product Marketing Leads to shape and optimize core messaging, offers, and channel strategy.

Account-Based Marketing (ABM)

• Support 1:1 and 1:few ABM efforts, customizing campaigns for strategic accounts and industry verticals.
• Partner with SDRs, AEs, and Campaign Leads to optimize outreach and conversion strategies.

Event Strategy & Execution

• Architect and execute high-impact regional executive events and roundtables targeting senior-level buyers (CIOs, CFOs, RevOps Leaders) and builders.
• Negotiate and coordinate premium brand representation in key user group events (ERP - NetSuite, Microsoft) and industry associations to elevate market presence.
• Collaborate on a strategy for a high-profile presence at major industry summits, ensuring alignment with global narrative and measurable lead capture.

Partner Marketing & Ecosystem Engagement

• Integrate key partner campaigns into the regional field strategy, working closely with Partner Marketing to maximize joint pipeline creation.
• Lead co-marketing and co-hosting efforts with strategic partners on regionally relevant thought leadership and demand generation campaigns.

Cross-Functional Coordination & Optimization

• Work closely with the Digital Campaign Lead to inform and localize digital efforts for your regions.
• Act as the voice of the field, providing structured feedback to Campaign Leads to influence messaging, offers, and channel mix.
• Partner with Sales Ops to track influenced and sourced pipeline; adjust programs to maximize revenue impact.
• Track and measure field program performance, report results, and continuously optimize for impact.

Who are we looking for?

Skills & Abilities

• Business Acumen: Deep understanding of the sales process, pipeline metrics, and how to allocate marketing budget for maximum ROI. Ability to confidently discuss business impact and revenue forecasting with sales leadership.
• Strategic Courage: Proven ability to operate with a high degree of independence, challenge existing norms with data-driven recommendations, and lead difficult conversations with internal stakeholders to drive better outcomes.
• Strong analytical skills with the ability to turn data into action.
• Ability to thrive in a fast-paced, agile environment
• Some travel will be required

Education & Experience 

•  Experience: 5+ years of progressive experience in Field Marketing, Demand Generation, or a similar revenue-focused marketing role, preferably in a B2B SaaS environment.
• Leadership: Demonstrated experience leading cross-functional teams without direct authority and acting as a trusted advisor to senior executives.
• Hands-on experience with HubSpot and Salesforce.

Celigo reasonably expects to pay a base salary between $115,000 and $135,000 per year for this position. Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.

Celigo is proud to be

• A 2025 Gartner Customers’ Choice for iPaaS. The only vendor to receive this award.
• Celigo is a Visionary in the Gartner Magic Quadrant for iPaaS for the second consecutive year
• Celigo is ranked #1 iPaaS on G2 for multiple quarters and named a Leader in both B2B/EDI and API Management.
• Celigo is a leading intelligent automation platform that puts the power of automation in the hands of every team, unifying workflows from the predictable to the fully agentic in a single platform.

Here you'll experience

• Remote-first culture, built on trust, collaboration, and transparency
• A high-growth, inclusive work environment where innovation thrives and ideas are implemented
• Lightspeed learning opportunities to keep you at the leading edge of your field
• Exceptional coworkers who challenge and inspire you daily
• Competitive compensation and benefits, including:
• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities

Diversity, Equity, Inclusion, and Accessibility

As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.

Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.