Senior Field Marketing Manager

Overview 

The Senior Field Marketing Manager leads regional field marketing strategy and execution to drive pipeline acceleration and revenue growth across assigned segments. This role acts as a senior marketing partner to Sales leadership and cross‑functional marketing teams, shaping account‑centric programs and account experiences that support complex enterprise deal cycles. 

Operating with significant autonomy, the Senior Field Marketing Manager defines regional priorities, implements go‑to‑market execution and delivers measurable business impact through integrated field marketing programs. This role requires someone who will operate with high degree of independence. This role balances strategic planning with hands‑on execution, applies data to inform decisions, and delivers measurable business impacts. 

Key Deliverables 

• Lead the development and execution of regional field marketing strategy aligned to quarterly and annual revenue goals, sales priorities, and target account coverage. 

• Act as a senior marketing partner to regional and segment‑aligned Sales leadership, influencing territory planning, account engagement strategies, and pipeline acceleration initiatives. 

• Design and deliver integrated field programs including executive roundtables, trade shows, roadshows, user groups, webinars, and account‑based initiatives. 

• Own end‑to‑end program strategy and execution, including planning, budgeting, vendor strategy, promotion, on‑site execution, and post‑program optimization. 

• Shape and activate account‑centric marketing approaches that support complex enterprise and strategic account motions. 

• Translate core brand and product strategy into compelling regional campaigns and executive experiences, influencing messaging direction and campaign design. 

• Lead cross‑functional alignment across digital, content, product marketing, and sales teams to ensure cohesive execution and consistent customer experiences. 

• Define success metrics and deliver executive‑level reporting on program performance, pipeline contribution, ROI, and marketing effectiveness. 

• Use data and insights to guide investment decisions, prioritize initiatives, and evolve regional field marketing strategy. 

• Own regional marketing budgets with accountability for forecasting, optimization, and reconciliation; manage and negotiate vendor relationships. 

• Travel approximately 20–30% to support executive‑level events, customer engagement, and strategic initiatives. 

Key Skills & Experience 

• 8–12+ years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high‑tech, or enterprise software environments. 

• Experience in the Banking and Financial Services industry desired 

• Demonstrated success driving pipeline and revenue through complex, multi‑channel field and account‑based marketing programs. 

• Deep experience partnering with senior Sales leadership to influence strategy, accelerate deals, and support long‑term growth objectives. 

• Proven ability to operate with autonomy and sound judgment in highly ambiguous environments. 

• Track record of designing and scaling high‑impact field marketing programs across regions or segments. 

• Advanced proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau) and performance analytics. 

• Strong analytical and strategic mindset with the ability to turn insights into action and influence investment decisions. 

• Executive‑level communication, presentation, and stakeholder management skills. 

• Recognized as a leader and trusted advisor; influences without authority and raises the bar for field marketing execution. 

• Thrives in a fast‑paced, high‑growth environment with evolving priorities.