Senior Event Marketing Manager

Overview

Remote, NYC, Miami, Chicago 40% travel

We Are Lucky Strike Entertainment.  

Bowling, Arcade, Family Entertainment Centers. One company. Twelve brands. A career built around unforgettable experiences. Hospitality at our core; we put people first by creating meaningful connections and delivering memorable experiences to every guest, every time. 

The Senior Event Marketing Manager will play a critical role in executing grand openings, rebrand launches, and national marketing events, while also acting as the primary liaison between the Event Sales and Marketing teams.

This role owns the event process end to end, from planning through execution and post-event reporting, while also supporting outbound sales efforts through the development of marketing materials, trade show coordination, and alignment on sales initiatives. The ideal candidate is both strategic and execution-focused, with the ability to manage multiple stakeholders, timelines, and priorities.

What You'll Do: 

Event Strategy, Planning & Execution:

• Lead the planning and execution of grand openings, rebrand launches, and key marketing events across markets
• Develop and manage event timelines, run-of-show documents, and execution plans
• Lead event planning meetings with marketing, operations, and center teams
• Own post-event recaps, performance insights, and reporting to internal stakeholders

Sales & Marketing Alignment:

• Serve as the primary liaison between Event Sales and Marketing teams
• Partner with Event Sales to support outbound initiatives with marketing materials, messaging, and assets
• Coordinate the development of sales collateral, presentations, and event-specific materials
• Ensure alignment between marketing campaigns and sales priorities to drive event bookings
• Support Event Sales presence at trade shows with branded materials, booth setup, and messaging alignment
• Identify opportunities to maximize lead generation and brand presence at industry events

Cross-Functional Coordination:

• Partner closely with marketing, operations, PR, and events teams to ensure consistent brand execution
• Act as the central point of contact for event-related marketing requests from internal teams
• Coordinate with the Events department on marketing needs, timelines, and asset delivery

Operations & Vendor Management:

• Own vendor sourcing, communication, and execution (photographers, talent, media activations, etc.)
• Oversee shipment, inventory, and distribution of branded materials and event assets
• Manage on-site execution as needed, ensuring brand standards and guest experience excellence
• Manage inbound marketing requests related to events, sales support, and in-center activations

PR & Partnership Integration:

• Partner with PR and partnerships teams to integrate media, influencers, and brand partners into events
• Support execution of partnership campaigns, ensuring deliverables are met across events and activations
• Coordinate media visits, press moments, and on-site coverage tied to events and openings
• Act as a key point of contact for partners, ensuring seamless execution and brand alignment

Budget & Project Management:

• Track event budgets, invoices, and overall spend
• Manage timelines and deliverables across multiple concurrent projects
• Support partnership execution and task management across campaign

What You'll Bring

• 5-7 years of experience in event coordination and marketing or partnership marketing.
• Experience working cross-functionally with sales teams and supporting revenue-driving initiatives.
• Strong organizational and time management skills with exceptional attention to detail.
• Strong vendor management skills
• Ability to manage multiple events and priorities in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Willingness to travel as needed to event locations.
• Proficiency in Microsoft Office and/or Google Workspace; experience with project management tools (e.g., Monday) a plus.
• Passion for creating memorable guest experiences and representing an iconic entertainment brand.

What You’ll Get 

• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates: 
• Medical, Dental, Vision plans to select from based on your needs 
• Wellness resources to help you along your wellness journey 
• 401(k) Retirement Plans 
• Employee Stock Purchase Program 
• Employee Assistance Program (EAP) 
• Vacation and Holidays 
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more! 

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

The pay range for this position is $110,000 - $120,000 

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position.  More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits