Senior Director - Product Marketing
GranicusThe Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.
Job Summary
The Senior Director of Product Marketing is the senior-most leader accountable for translating and operationalizing Granicus’ product portfolio into a clear, differentiated, customer-centric platform narrative that drives pipeline creation, win-rate improvement, adoption, and long-term value realization across Federal, State, Local, PCL, Destinations, Short-Term Rental, and international markets (Australia, UK, Puerto Rico).
This role reports directly to the Chief Marketing Officer and leads a team of Product Marketing & Solutions Marketing leaders. The role serves as the central connective tissue between Product, Sales, Customer Success, and Marketing, acting as the voice of the customer, the architect of product positioning, value articulation, and the designer and operator of product launches, and the primary enabler of seller and market success. The Senior Director will lead the strategic shift from single-solution marketing to platform- and portfolio-level product marketing, while instituting best-in-class product marketing strategy, operating models, and launch discipline. This leader ensures Granicus not only brings products to market—but keeps them there through adoption, expansion, and advocacy.
What Your Impact Will Look Like
Product Marketing Strategy & Customer Centricity
· Serve as the primary voice of the customer inside Granicus, grounding product positioning, messaging, launches, and enablement in deep understanding of public-sector buyer needs, procurement realities, compliance constraints, citizen engagement use cases, and desired outcomes
· Establish a durable customer and market insight engine, including win/loss analysis, competitive intelligence, buyer research, and field feedback loops to inform roadmap influence, GTM strategy, and commercial execution
· Translate complex capabilities and market insight into buyer-relevant portfolio-level outcomes and positioning, value propositions, and narrative architecture that articulates why Granicus wins at the platform level—beyond features and individual products
Platform & Portfolio Positioning
· Own the end-to-end positioning and values framework across the Granicus platform and cloud portfolio
· Define personas, buyer journeys, and articulate ROI tailored to Federal, State & Local, PCL, Destinations, Short-term rental, and international markets
· Ensure technical product capabilities (security, compliance, scalability, interoperability) are translated into buyer-relevant business outcomes that resonate with both technical and non-technical stakeholders.
Go-to-Market & Launch Excellence
· Design, implement, and operate a product launch framework (Tier 1 / Tier 2 / Tier 3) from R&D to GA aligned to business impact, with clear success metrics for pipeline, adoption, and retention
· Act as the launch quarterback, orchestrating Product, Sales, Customer Success, Demand, Comms, and Enablement to ensure launches are well-planned, market-relevant, and fully activated
· Define launch strategy across introduction, readiness, and post-launch growth phases—not just announcement moments
Sales Enablement & Revenue Impact
· Function as a kingpin to the Sales organization, equipping sellers to sell on value (not features and discounts) while supporting with discovery frameworks, talk tracks, proof points, competitive intelligence, objection handling, demos, and ROI/TCO tools
· Align product marketing outputs tightly to enterprise sales methodologies (e.g., MEDDPICC, Challenger), improving opportunity quality, pipeline velocity, usage of product marketing assets, and ultimately Sales & Customer Success confidence in pitching the product ecosystem
· Partner with Sales Leadership and RevOps to measure and optimize impact of product marketing on pipeline creation, deal progression, and win-rates.
Adoption, Growth & Customer Outcomes
· Extend product marketing ownership beyond launch into adoption, onboarding, expansion, and advocacy, ensuring products are successfully implemented and value is realized
· Partner with Customer Success to drive adoption narratives, customer proof, reference programs, and lifecycle messaging that fuel retention and expansion
· Continuously optimize messaging, packaging & pricing strategy, and GTM motions based on performance and sales and customer feedback
Organizational Leadership & Operating Model
· Support in the career development and professional growth of your team.
· You think in systems, not assets or functions.
· Lead, coach, and scale a high-performing team of product marketing leaders across platform, solutions, competitive, and launch disciplines
· Establish clear product marketing operating rhythms, including portfolio councils, launch governance, cross-functional alignment, and metrics reporting
· Elevate product marketing maturity across the organization from reactive, product-led execution to strategic, customer-led growth leadership while expanding recognition of product marketing's value and role within the organization
You Will Love This Job If You Have
· 10–15 years of experience in Product Marketing within B2G SaaS or technology platforms, with 7+ years in people leadership roles
· Proven success evolving product marketing from feature- or solution-centric execution to platform and portfolio-level positioning
· Demonstrated ownership of product marketing strategy that materially impacted pipeline creation, win rates, adoption, and growth
· Experience with determining product-market fit and delivering products to market
· Deep experience supporting complex, multi-stakeholder sales motions, including enterprise and public-sector buying environments
· Strong track record partnering with Product Management, Sales, Customer Success, and Executive Leadership to drive GTM alignment
· Experience designing and executing product launch frameworks at scale
· Exceptional executive communication skills; ability to influence at the C-suite and board level
· Strong analytical, organizational, and operational rigor in fast-paced, complex environments
Preferred
· Direct experience in public sector, GovTech, or regulated markets, including Federal, State, and Local government
· Familiarity with Permitting, Compliance & Licensing (PCL), digital government services, or citizen engagement platforms
· Experience incorporating security, privacy, accessibility, and compliance (e.g., FedRAMP or international equivalents) into market-winning narratives
· Experience supporting international GTM motions across distributed, geographically diverse teams
Pay Range
USD $187,000.00 - USD $210,000.00 /Yr.About Us
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
- We bring in special guests from time to time to discuss issues that impact our employeepopulation
The Impact
- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
The Benefits
At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:Flexibility & Balance
- Flexible Time Off – Take the time you need to rest, recharge, and live your life.
- Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
- Work From Home Reimbursement – Support a productive home office environment.
- Multiple Health Plan Options – Including a 100% employer-paid plan.
- Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
- Fitness Reimbursement Program – Stay active, your way.
- On-Demand Mental Health Support – Access to Headspace and other wellness tools.
- Paid Parental Leave – For both birthing and non-birthing parents.
- Traditional & Roth 401(k) – With a generous company match.
- Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
- Online Learning Platforms – Fuel your professional development.
- Competitive Salary & Bonuses – Your contributions are valued and rewarded.