Senior Director, GTM Strategy and Marketing Operations

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Sr. Director of GTM Strategy and Marketing Operations to be the strategic and operational leader responsible for how Marketing drives pipeline and revenue at SOCi. This role co-owns the marketing go-to-market strategy with the Head of Demand Generation, ensuring alignment between strategic direction and program execution across all channels and motions.

This leader owns marketing planning, forecasting, performance management, and investment allocation…while partnering closely with Demand Generation to translate strategy into high-impact programs that deliver pipeline and revenue.

Operating at the center of Marketing, Sales, and RevOps, this role ensures that GTM strategy is clear, data-driven, and effectively executed at scale.This role directly manages the Director of Marketing Operations/GTM Engineering and is accountable for ensuring the systems, data, and infrastructure are aligned to support the strategy and scale execution.

SOCi expects to pay a base salary in the range of $150,000 - $190,000 USD base plus bonuses. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.  

Who We Are

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.

How You’ll Make an Impact

Co-Own Marketing GTM Strategy (with Head of Demand Generation)

• Partner with the Head of Demand Generation to define how Marketing drives pipeline and revenue across inbound, outbound, ABM, and enterprise motions
• Align on ICP prioritization, segmentation, channel mix, and campaign strategy
• Ensure tight connection between strategic direction and program execution

Own Forecasting, Targets & Performance

• Own marketing pipeline targets, forecasts, and performance against plan
• Develop and manage models for pipeline generation, conversion, and ROI across channels
• Provide visibility into performance and ensure both strategy and execution are aligned to hit targets

Own Investment Strategy (Tech + Budget Allocation)

• Own and manage the marketing technology budget and overall investment strategy
• Partner with Demand Gen and Finance to allocate budget across channels, programs, and tools
• Continuously evaluate ROI and reallocate resources to maximize pipeline and efficiency

Translate Strategy → Execution Through Partnership

• Define priorities and strategic direction…while partnering with Demand Generation on execution
• Set priorities for the Director of Marketing Operations / GTM Engineering to enable scalable execution
• Ensure systems, automation, and measurement frameworks support both strategy and program needs

Drive Cross-Functional GTM Alignment

• Align with Sales and RevOps on targets, SLAs, and conversion expectations
• Influence sales follow-up, routing, and coverage to improve funnel performance
• Represent marketing strategy in broader GTM and revenue planning discussions

Insights & Optimization

• Turn data into actionable insights that inform both GTM strategy and demand generation execution
• Identify funnel gaps and prioritize improvements in partnership with Demand Gen
• Bring a strong POV on where to invest, scale, or pull back

What You’ll Need to be Successful

• Remote Opportunity: Ability to work 100% remotely 
• Must Have:  
• 8–12+ years in B2B SaaS marketing strategy, revenue / marketing operations, or demand generation leadership
• Deep technical expertise across CRM platforms, marketing automation suites, and workflow orchestration tools to enable seamless systems integration
• Proven ownership of pipeline targets and marketing-driven revenue outcomes
• Strong experience with forecasting, funnel modeling, and performance management
• Deep understanding of multi-channel GTM (inbound, outbound, ABM, enterprise sales cycles)
• Experience managing marketing budgets, including technology and media investment
• Ability to influence cross-functional stakeholders (Sales, RevOps, Finance) without direct authority
• Strong analytical and strategic thinking…paired with enough operational fluency to guide execution
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

This position will remain open with applications due by June 7, 2026. This position is being hired on an urgent basis. The application window may close before June 7, 2026 if SOCi receives a sufficient number of applications to select a candidate prior to that date.