Senior Director, Digital Marketing Product (Remote)

Overview

The Senior Director of Product, Digital Marketing is an innovation leader with a proven track record of delivering digital marketing products and has the ambition and drive to reshape the multifamily industry.

They are responsible for setting the long-term vision, strategy, and execution for a portfolio of digital marketing platforms that drive revenue growth, customer retention, and operational efficiency. This role leads and develops a high-performing product management organization while partnering closely with engineering, design, data, and go to-market leaders to deliver scalable, differentiated platforms.

This leader brings deep expertise across websites and CMS, SEO and organic growth, paid media, analytics, and attribution, with a proven ability to translate market opportunities, customer needs, and emerging technologies into clear product strategies and measurable outcomes. While not directly managing service delivery, this role is accountable for the strategic direction, development, and optimization of digital marketing platforms, with a strong focus on platform scalability, performance, and long-term value creation.

Responsibilities

• Lead, coach, and develop a team of product managers across digital marketing and website platforms, building a culture of ownership, accountability, and continuous improvement.
• Own product strategy and multi-year roadmaps across core domains, including:
  • Web experience platforms and CMS
  • SEO and organic growth
  • Paid media and performance marketing 
  • Analytics, measurements, and attribution
  • AI-driven capabilities and workflow automation

• Drive end-to-end product lifecycle execution—from discovery and prioritization through delivery, launch, and optimization—ensuring predictable outcomes and measurable business impact.
• Serve as a strategic thought partner and internal authority on digital marketing platform evolution, emerging technologies and market shifts, and competitive dynamics.
• Identify and execute opportunities to apply AI, automation, and data intelligence to improve marketing effectiveness, efficiency, and customer outcomes.
• Ensure products integrate seamlessly with CRM, analytics, data platforms, and marketing automation ecosystems.
• Establish and monitor clear success metrics tied to adoption, performance, revenue growth, customer retention, and margin efficiency.
• Partner cross-functionally with engineering, design, customer success, sales, marketing, and operations to align priorities and deliver cohesive, scalable solutions.
• Incorporate customer insights, market signals, and competitive intelligence into prioritization and roadmap decisions.
• Ensure Product platforms and capabilities meet regulatory, privacy, security, and accessibility standards, including ADA and WCAG compliance.
• Communicate product vision, progress, tradeoffs, and outcomes clearly to executive leadership and key stakeholders.
• Make Data-informed decisions and clear tradeoff management—including difficult prioritization and investment tradeoffs—while leading with empathy, transparency, and respect.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
• 10+ years of product management experience, with significant focus on digital marketing platforms, websites, and growth technologies.
• 5+ years of experience leading and developing product managers at the director or senior leadership level.
• Demonstrated success owning product strategy and execution for complex, multi product platforms serving scaled customer bases.
• Strong technical fluency across web technologies, analytics, data platforms, APIs, and modern SaaS architectures.
• Hands-on experience with SEO, paid media, CMS platforms, CRM systems, analytics tools, and marketing automation.
• Proven ability to influence cross-functional partners and executive stakeholders without direct authority.
• Experience operating in fast-paced, evolving environments while maintaining strategic clarity and execution discipline.

Knowledge, Skills, and Abilities

• Strategic, systems-level thinker with deep understanding of digital marketing ecosystems and platform economics.
• Strong business acumen, with the ability to connect product decisions to revenue growth, retention, and scalability and operational efficiency.
• Data-driven decision-maker with the ability to define success metrics, interpret performance signals, and drive continuous improvement.
• Expertise in modern product management practices, including discovery, prioritization, roadmap planning, and outcome-based execution.
• Solid understanding of UX/UI principles and customer-centered product design.
• Strong people leadership skills, including coaching, feedback, and talent development.
• Excellent written and verbal communication skills, with experience presenting complex product strategies to executive audiences.
• High degree of adaptability, resilience, and curiosity, with a continuous-learning mindset

Physical Demands and Working Conditions

While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to finger, handle or feel objects, tools or controls, reach with hands and arms, climb stairs, talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds.

SALARY AND BENEFITS

• RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.

Pay Range