Senior Director Digital Fundraising and Marketing - REBUILD.US

HOW TO APPLY

Applications will be reviewed on a rolling basis and must be received by October 29, 2025. Applications received after the deadline may be reviewed dependent upon qualifications. Submit a resume and cover letter that demonstrates your understanding of the role and how your experience aligns with the job responsibilities. Applications will be considered on a rolling basis until the position is filled.  

To protect the integrity of our structure candidacy process, we kindly ask that all applicants do not call, email, or message our office or any member of the Rebuild.US or Amalgamated Charitable Foundation (ACF) Team about this opportunity.

ABOUT US

REBUILD.US, an initiative of the Amalgamated Foundation, is a rapid response fundraising initiative that aims to direct millions of dollars to the most effective organizations on the ground in areas hit by climate change disasters. 

REBUILD.US is advancing a new model for disaster response. Launched in August 2025, REBUILD is a fundraising, grantmaking, and storytelling platform, moving funds in 48 hours of a disaster to experienced, local leaders who are in community both before the disaster strikes and long after the headlines fade. REBUILD invests in immediate care and relief operations that enlist survivors of climate shocks to organize for systems change solutions throughout long-term recovery and beyond. The successful pilot of this work was designed and developed at Organizing Resilience across 17 disasters with 85 local organizations.

The underlying premise behind REBUILD is that billions of dollars are channeled to charity in post-disaster moments but mainly to global legacy organizations that provide temporary aid and rarely stay for long-term recovery. This flow of resources fails to invest in local organizations that work in the community year-round and know how to get help to where it's most needed, fast.  This resource system also fails to address systemic problems that are exacerbated by the climate disasters, such as housing, economic insecurity, fossil fuel pollution, extractive land and water use, broken immigration system, and voter disenfranchisement. 

Given this compelling case for a new and equitable response, and through first-person disaster survivor storytelling, there is great opportunity to build a national grassroots movement of supporters. 

The Senior Director of Digital Fundraising and Marketing is a new role. The ideal candidate is a proactive, energetic, self-starter who brings a creative approach to digital fundraising and marketing.  The candidate will be well versed in “lean start up” practices and incredibly disciplined about testing in order to scale. The Director must be able to bring a rapid-response approach to all digital fundraising and timely updates to the REBUILD website.

Responsibilities:

• Responsible for leading REBUILD’s online fundraising and marketing presence, including all online fundraising programs, branding, services, and communications.
• Write high-impact email and SMS campaigns, focusing on donor acquisition, cultivation, retention, and upgrades. 
• Drive rapid-response digital fundraising campaigns and timely website updates in the wake of climate disasters.
• Manage and oversee key digital vendor and contractor relationships, ultimately responsible for managing all metrics and deliverables.
• Manage and oversee the creation, design, and distribution of all donor marketing materials, such video content, social media toolkits, creative for ads etc. Plan, write, and schedule emails and SMS for the digital fundraising program, including high-impact campaigns, acquisition, cultivation, retention, and upgrade strategies. 
• Develop efficient and most effective programs to grow the digital fundraising program.  This will include rigorous testing of traditional email, SMS and paid digital ads and influencer marketing – along with exploration of new tactics and strategies. 
• Build and retain relationships with online donors, creating and implementing both asks and cultivation.
• Develop and maintain a robust influencer program including influencer research, identification and outreach, campaign development, monitoring and data reporting, and building deep and trusted relationships.
• Analyze donor data to define key audience segments, developing distinct personas for each and tailoring communications to these segment
• Oversee and execute technical needs supporting digital fundraising.
• Ability to execute technical needs to support digital fundraising and ensure all websites are updated and tested to optimize content and donor conversion.
• Build and manage ongoing analysis, reporting, and data management to grow and optimize online programs.
• Other duties as needed. 

Requirements:

• Minimum of 5 years of experience in online/digital fundraising or marketing with rapid-response experience strongly preferred. 
• Strong personal, organizational, program, and time management skills; keen attention to detail; research and writing skills; and strong interpersonal communications skills.
• Advanced proficiency in CRM and email marketing platforms (e.g., EveryAction, Salesforce Marketing Cloud, Mailchimp). Must have a proven ability to segment, analyze, and interpret donor data to drive strategic decisions.
• Must bring a collaborative, self-starting, proactive approach.
• Ability to work joyfully in a rapid response, start-up environment.
• Ability to work outside of standard working hours to respond to emergent events and needs.
• Is both goal and detail-oriented, with an entrepreneurial and innovative drive and spirit.
• Is proficient in all relevant online and social media platforms.
• Travel is required up to 15% for this position.