Senior Director, Business Marketing

Summary

The Sr. Director, Business Marketing is responsible for building and executing Yelp’s Mid-Market, Enterprise, and Agency Partner growth marketing program. This includes hiring, developing, and coaching a high-performing team of marketers capable of working across multiple verticals, audience sizes, and supporting pipeline generation for media and advertising products. This person is an expert in building demand generation, growth marketing, and/or ABM programs that generate direct pipeline for sales teams using modern marketing tactics and technology. They’re customer-first, as comfortable with sales and product leadership as marketing, and have multiple examples where they’ve built teams, channels, budget, and measurement strategies that have directly produced new logo growth for Mid-Market and Enterprise audiences.

 

They will own an annual budget and be responsible for assigning resources towards channels, field marketing, verticals, and partnerships based on measurable performance and company goals. They will be responsible for creating and reporting against marketing’s pipeline generation and revenue performance. They should have the ability to impact cross-functional initiatives and work with Sales, Product, RevOps, BizOps, and executive leadership. This role will report to the VP, Business Marketing.

 

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

What you'll do:

• Hire, coach, and manage a team of growth marketers, channel owners, field marketers, and campaign developers with the goal of building marketing programs that generate Mid-Market and Enterprise sales opportunities.
• Build the overarching strategy for how Yelp’s Mid-Market and Enterprise growth marketing program will generate sales opportunities including channel selection, technology investments, campaign cadence, messaging, sales partnership, budget allocation, and account targeting prioritization.
• Develop and lead a process to launch integrated, multi-channel campaigns with Yelp’s latest, best product and innovation messaging on available channels to generate opportunities from accounts not responding to sales activity
• Work with cross-functional leadership in Sales, Product, RevOps, and BizOps to create a fast opportunity handoff and SLA process, tell the best story, and measure the impact on the business
• Own budget development and resource allocation including agency management, FP&A partnerships, monthly spend reporting, spend optimization, and building cases for new investment opportunities
• Build reporting views and cadence to tell a real-time story of the impact of the program on Sales and the Mid-Market and Enterprise Yelp Advertising business down to revenue whenever possible
• Present learnings and program impact to leadership in an effort to build transparently and make other GTM teams more effective

What it takes to succeed:

• 8+ years of experience in a similar Mid-Market and/or Enterprise Demand Generation or GrowthMarketing leadership role; ideally in a media or SaaS environment.
• Deep expertise in modern Demand Generation tactics and technology including but not limited to signal-based marketing, high-volume automation, and AI workflows.
• Experience hiring and managing great talent across multiple forms of marketing expertise.Strong business and product intuition, and the ability to synthesize metrics and trends into clear recommendations.
• Experience with experiment design, A/B testing, and rapid test iteration.
• Excellent communicator, verbal and written. Skilled at translating complex analyses into actionable insights for all audiences.
• Intellectual curiosity and an eagerness to stay ahead on AI, analytics trends, and evolving marketing technology.
• Organized thinking and clear leadership principles that help teams build and adapt quickly.

What you'll get:

• Effective your first day: Full medical, vision, and dental 
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $173,000 - 324,000 annually. You may also be offered a bonus and benefits.

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”  We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.  Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.   We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).  Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.  We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.  Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. US Recruiting and Applicant Privacy Notice #LI-Remote